הוצאת AMACOM


הספרים של הוצאת AMACOM

1.
There is a new phenomenon hitting the world of the Internet marketplace. Suddenly, Power Sellers who have made a fortune on eBay are moving their merchandise over to Amazon. After all, the benefits of selling on Amazon are legion sellers have found that they can charge more for their merchandise, av...

2.
Nothing ever published in the facility management field comes close to the unconditional acceptance of "The Facility Management Handbook". Extensively updated for the realities of today's workplace, the book gives readers the tools and guidance they need to wipe out inefficiency, and create a produc...

3.
Technical Analysis of Stock Trends was the first book to produce a methodology for interpreting the predictable behavior of investors and markets. It revolutionized technical investment approaches and showed traders and investors how to make money regardless of what the market is doing. Now in...

4.
Each day, more and more eBay sellers become increasingly serious about their enterpreneurial efforts. Whether they see their eBay business as a modest addition to their revenue or a potentially full-time venture, they need expert advice on how to do it right. In The eBay Business Answer Book, popula...

5.
Anyone running a wholesale or retail business must deal with legal and tax issues, and those who sell on eBay are no exception. Yet many eBay sellers remain ignorant of the consequences they may face if they disregard certain basic rules. Packed with stories of actual eBay sellers, this helpful guid...

6.
Everyday financial professionals are required to make important decisions regarding how best to execute an investment decision. The process entails estimating transaction costs, forecasting market impact and risk, evaluating alternative strategies, developing optimal trading strategies, choosing...

7.
If you knew you couldn't fail, what is the greatest thing you would dare to dream? Is the job you now have the one you've always wanted? Do you work with the kind of people you'd like to work with? As personal success expert Brian Tracy can attest, it's not until you deal with the dissatisfactions o...

8.

The secret to life is doing the work we are meant to do. As the longtime host of a radio show devoted to helping people find work they love, Maureen Anderson has often invited listeners in to hear firsthand accounts of people who not only relish their work, but live ...


9.
When key employees and executives move on -- whether expectedly or unexpectedly -- organizations had better have a good succession plan in place. The most comprehensive and authoritative book on the subject, Effective Succession Planning has helped countless companies develop strong success...

10.
Selling on eBay has never been hotter. There are now almost 900,000 people using eBay as a part-time or full-time source of income. And while there is big money to be made selling merchandise on the site, it is also becoming more and more challenging for sellers to stand out from the crowd. Written ...

11.
The ability to speak with confidence and deliver winning presentations can accelerate your career, earn people’s great respect, and enable you to achieve your greatest -- even most impossible-seeming goals. But what many people don't realize is that anyone can learn to be a great speaker, just as ...

12.
" It-s one of the undeniable facts of life. After we reach a certain age, our bodies change. No matter how fit we may have been at 20, we-re very different people after 40. But growing older doesn-t have to diminish our fitness level. The good news is that not only can we retain the vigor of our you...

13.
For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they...

14.
At some point, most people have been caught off guard by tough interview questions. This book helps readers take charge of the situation! In Acing the Interview, the employment expert Dr. Phil called "the best of the best" gives job seekers candid advice for answering even the most unexpected...

15.
It’s inevitable: no matter what industry, no matter how well run the company or department, unexpected problems emerge, setbacks occur, and crises arise. The difference between success and failure during these crucial moments is in how (and whether) one rises to the occasion. In Crunch Point...

16.
Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. Go Google is a comprehensive guide to everything readers need to know about Google’s myriad applications, including Goog...

17.
One of the world’s premier business consultants and personal success experts, Brian Tracy has devoted more than 25 years to studying the most powerful time management practices used by the most successful people in every arena. Now, in Time Power, Brian reveals his comprehensive system desi...

18.
Based on the set of managerial competencies specially developed by the American Management Association for a new core management curriculum, The AMA Guide to Management Development provides readers with a comprehensive understanding of how to continually develop managers throughout their ent...

19.
With a refreshing absence of jargon--and a substantial dose of straight­forward guidance and explanation--Winning with Stocks breaks down the basics of making the kind of investment decisions that will pay off. Covering the most valuable indicators of stock market performance--such as current ratio...

20.

Divorce can have a devastating effect on children. Yet for families who carefully consider and manage the intricacies associated with this difficult and upsetting time, the family, as seen from the child’s perspective, can remain strong, healthy, and as loving and ...


21.
Why are some leaders able to create trust and negotiate contracts with Chinese, Latin Americans, and Germans all in the same day, while others are barely able to manage the diversity in their own offices? The answer lies in their cultural intelligence, or CQ. Packed with practical tools, research, a...

22.
The phone is the most important tool most sales professionals will ever use, especially now that companies are cutting back travel budgets and other sales-related expenses. But few sales professionals have ever had any real training in how to sell over the phone; at most they are given a script and ...

23.
Behind every successful manager is a successful employee. The key to moving up? MANAGING UP For readers seeking a surefire career-booster or simply looking to improve their relationship with their boss, this is a welcome guide written specifically to provide them with the skills needed to build a p...

24.
Today, Robert P. Smith is a legend in the world of finance. Part adventurer and part economic warrior, this Indiana Jones of the financial world was an advance man for the forces of globalization, having spent more than thirty years traveling through five continents, buying and selling high risk sec...

25.
Attention Deficit Disorder and Attention Deficit Hyperactivity Disorder (ADD/ADHD) are among the most misunderstood problems facing young children today. Drugs like Ritalin and Cylert are traditionally prescribed to treat these disorders, but their use is controversial. While many children have been...

26.
How effective a meeting will be depends on the tone set in the first few minutes...and it's up to the person running it to set that tone. Quick Meeting Openers for Busy Managers gives readers the tools, activities, and advice they need to create the kind of open, energetic, and relaxed atmosphere th...

27.
With our workforce becoming increasingly diverse, encouraging sensitivity and understanding in the workplace is a top priority for businesses everywhere. "The Diversity Training Activity Book" addresses such fundamental issues as change, communication, gender at work, and conflict resolution. Tested...

28.
Author Chris Lytle had modest career aspirations. He merely wanted to be the next Walter Cronkite. But instead of being offered a job in the newsroom, he was offered a job in the sales department. He took the sales job and became an "accidental salesperson."

Most people don't choose sales as a...


29.
" Praised by Newsweek as -a compelling read- and Library Journal as -accessible and down-to-earth,- Dale McGowan-s Parenting Beyond Belief offered freethinking parents everywhere a compassionate introduction to raising caring, ethical children without religious guidance. Now, for the more than 40 ...

30.
Combining lean manufacturing with Six Sigma quality assurance creates a one-two punch that can transform results in any manufacturing environment. Lean Six Sigma That Works is filled with detailed, practical processes that let readers leave the conference room, and get right to work. Clear an...

31.
Why is it that some people consistently seem to get more done than others? The answer is that they know how to set specific, achievable goals for them­selves...and then follow through on them. This revised and updated edition of Goal Setting features worksheets, quizzes, and other practical tools, ...

32.
Foreword by Capodagli and Lynn Jackson, coauthors of The Disney Way.

All businesses have customers, but how many of them deliver unforgettably good customer service? Secret Service reveals the hidden systems of the few exceptional companies that do: what actions they tak...


33.
For salespeople, prospecting is as important as it is difficult. For some, it's downright terrifying -- especially the cold calling. Knock Your Socks Off Prospecting shares the hard-won, in-the-trenches prospecting and cold-calling secrets of the most successful salespeople -- in the trademar...

34.
Asking behavior-based questions is the best way to elicit useful information from potential job candidates. There's a big difference between asking someone how they might handle a hypothetical situation, and saying, "Tell me about a time you..." By having applicants describe specific situations from...

35.
It is ironic that a 90-year-old story of courage and endurance should have lessons for the Internet Age-but it does! Anyone attempting to lead in the face of uncertainty and adversity will learn much from this tremendously engaging and compelling book. DAVID A. NADLER, Chairman, Delta Consu...

36.
Twelve specific and very important cognitive functions begin developing in the brain at birth. These "skills" are built in to every individual and are fully developed -- and unchangeable -- by adulthood. Everyone has these same capabilities, but to varying degrees. And it is this unique and un...

37.

One of the hottest trends in pop culture, Second Life®, is a virtual, 3-D “world” that exists on the Internet. Populated by adults and teens alike—in numbers going into the tens of millions—those who use Second Life® barter and buy much the way they do in r...


38.

How do you measure greatness? Whereas “excellence” is about becoming the best you can be at one particular thing, greatness moves you past routine success and onto a new plateau where your achievements are more meaningful and satisfying. It is a deliberate act of...


39.
In the three years following the September 11th attacks, 150,000 people applied to be Special Agents in the Federal Bureau of Investigation. Only 2,200 got the job. The FBI Career Guide reveals strategies that radically increase the odds of getting hired, and that will prepare agents for a ch...

40.
Job hunting is a stressful, anxiety-producing experience. When Dr. Phil's viewers need help with this challenge, he calls in Tony Beshara. Now, in The Job Search Solution, Beshara shows readers how they can take control of their job search experience by using the simple yet incredibly powerful step...

41.
Coaching, counseling, and mentoring can dramatically improve employee productivity and satisfaction. But there’s a big difference between continuously encouraging employees to do their jobs well (coaching), attempting to fix poor performance (counseling), and helping top performers excel (me...

42.
Every year, we find ourselves working harder, longer, and at a faster pace. Many of us find it impossible to find time to relax, much less create ways to make our jobs more enjoyable. Finally here is an antidote for overstressed workers every­where. As an expert in personal and professional develop...

43.
Every workplace has its share of conflict, and one of training's universal goals is to help organizations resolve it in a way that brings benefit to everyone involved. This timely activity book offers 30 ready-to-use exercises trainers can use to help workshop participants communicate more effective...

44.
Learning how to handle difficult people and disruptive behaviors is a critical career skill in today's high-stress workplace. Now, any amployee can learn how to approach and respond to difficult people by mastering some of the approaches and techniques included in this newest WorkSmart guide....

45.
What could an elephant and a giraffe teach people about working together? Some very important lessons, it seems, about the complex--and critically important--issues of dealing with diversity in the workforce.

Building a House for Diversity begins with a short fable about how a friendship betwe...


46.

For many homeowners, refinancing a mortgage can save them significant money, considerably reducing their monthly payments. It can also give them breathing space to pay off debts or allow them to make other investments, pay for college, or finance home improvements. <...


47.
There are hundreds of books that show investors how to purchase foreclosure properties, but this is the only book that helps people who are in foreclosure. This is the only book that helps homeowners understand the foreclosure process, and explains practical strategies they can utilize to save their...

48.
Presents insights into underlying reasons behind interview questions and shows you how to interpret the response in a straightforward and useful way. Includes customized, pinpoint questions for every hiring scenario, with examples and real-life applications. Paper. DLC: Interviewing....

49.
J.P. Morgan once famously remarked, "Millionaires don't have astrologers. Billionaires do." For modern business professionals, the idea that what's in the stars might have some bearing on the very cut-and-dried, numbers-dominated corporate environment may seem pretty "out there." But time and time a...

50.
With phones ringing off the hook, constantly changing to-do lists, and increasingly complicated schedules, having a good memory has become more important than ever. Drawing on the latest research from cognitive experts and psychologists, 30 Days to a More Powerful Memory provides hands-on, pr...

51.
Today’s customers are smarter and more demanding -- and with so many choices available, repeat business is at greater risk than ever before. The fourth edition of this customer service bestseller still delivers the proven Knock Your Socks Off formula, and has been updated with all new techni...

52.
The housing market is in turmoil, but if there's a silver lining, it's the fact that purchase prices are at historic lows. Sure, there are still plenty of predatory lenders waiting to exploit the naive potential buyer, but those who do their homework will be rewarded with a fair price and manageable...

53.
Ever since the first colonists landed in 'The New World', Americans have forged ahead in their quest to make good on the promises of capitalism and independence. This book vividly illustrates the history of business in the United States from the point of view of the enterprising men and women who ma...

54.
In today's increasingly diverse and ever-changing work environments, the old rules of conduct often don't seem to apply anymore. Customs vary, and language and cultural differences, not to mention evolving office hierarchies, are among the many factors making interaction an increasingly complex chal...

55.
As a recent college graduate, there is no better time to take risks especially when it comes to making career choices. All too often, young employees find themselves in unfulfilling jobs with little chance of advancement. But with the right advice, they can strike out on their own and chase their dr...

56.
Every manager on the move wants to have influence at the top in order to get his or her ideas heard and ultimately acted upon. In Lead Your Boss, recognized leadership guru John Baldoni gives managers new as well as tried and true methods for influencing both their bosses and their peers, and giving...

57.
"The one and only reason to go lean is to make more money", says Bill Carreira. Lean Manufacturing That Works is the first book to bring all the principles of lean manufacturing to where they're needed most: the shop floor and the people supervising daily operations. Engagingly written and ea...

58.
It is often said that the only true source of sustained competitive advantage is people. But what does that mean and how can this be measured and managed? How many organizations know whether their human capital outperforms their competitors’, or even whether it improves year-over-year? And what is...

59.
Every firm's sales force combines the distinctive personalities of its members with complex issues of size, pay structure, incentives, performance evaluation, and effective uses of new technology. And while underrepresented in most marketing texts, the success of the sales force is a major compo...

60.
In a challenging business climate, enterprises look to their leaders. Some situations call for drastic change, while others require the fortitude to stay the course. Who better to help today's leaders than a who's who of the greatest leadership thinkers of our time? "The AMA Handbook of Leadership" ...

61.
No managerial or administrative task is as universally dreaded as the performance review. Supervisors may know the points they need to get across, but putting them on paper is another matter. This book puts the the right words at their fingertips, with ready-to-use phrases and words, action items, a...

62.

Working for the government offers many advantages: great prospects for professional growth, job security, an attractive array of benefits, and the opportunity to help other citizens—but it also presents unique challenges. Managing Your Government Career give...


63.
Inappropriate attire, lateness, sexually offensive behavior, not to mention productivity and communication issues...these are just a few of the uncomfortable topics bosses must sometimes discuss with their employees. "101 Tough Conversations to Have with Employees" offers realistic sample dialogues ...

64.

All parents want to make sure that the toys they buy for their children are fun, well-made and, above all, safe. Recent recalls of millions of imported toys have caused parents everywhere to be more concerned than ever about products that are manufa...


65.
With today's electronic systems consuming massive amounts of energy, and improper disposal of old equipment threatening to release dangerous toxicity into the atmosphere, any company whose IT department isn't actively working to shrink its carbon footprint isn't just hurting the environment...it is ...

66.
Bringing the best new people on board and weeding out the worst are both the most important and the most difficult tasks faced by any employer. For federal managers, the challenge is even greater. Not only does government bureaucracy often make hiring a cumbersome, slow-moving process, but poor perf...

67.
A one-stop resource that brings together the wisdom of dozens of customer service experts who explain & demonstrate how to implement the best practices available in customer service. Paper. DLC: Customer services. ...

68.
Like many people, Kathleen Hall found that despite great success and material wealth, she had yet to identify purpose, meaning, and balance in her work and her life. She left her Wall Street firm and devoted herself to understanding the relationships between mind, body, and spirit, and between profe...

69.
We are all fascinated by them--that enigmatic class of peo­ple often referred to as the rich. With all the emphasis on the rich and famous in America, we would think we know everything about them. In reality, very few of us truly under­stand those who make up the very wealthiest Americans--those w...

70.

Although everyone experiences unexpected challenges with the arrival of a new baby, the parents of twins face their own unique sets of joys and frustrations. As the parent of three children under the age of six, including three-year-old fraternal twins, Dagmara Scali...


71.
The all-time classic book on time management, "The Time Trap", has shown countless readers how to squeeze the optimal efficiency and satisfaction out of their work day. Based on decades of research with businesspeople around the world, and now completely updated. Filled with smart tactics, revealing...

72.
The story of any military operation revolves not just around strategies and equipment, but around people. Now for the first time, readers will get an intimate look at the people behind CAS Close Air Support. Their work is both delicate and deadly, their actions rooted in months of planning and execu...

73.
Whether you're operating an online business or are looking to expand the Internet presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to keep your customer base growing and make the kind of money you deserve. This title is featuring inspiring and instruct...

74.

When it comes to race in America, we must face one uncomfortable but undeniable fact. Almost 50 years after the birth of the civil rights movement, inequality still reigns supreme in our classrooms. At a time when African-American students trail the...


75.
There's no escaping problem employees. But with 101 prewritten disciplinary write-ups at a manager's fingertips, there is a way to escape the headaches, anxiety, and potential legal trouble of performance review or counseling sessions. Completely updated and covering the latest developments in emplo...

76.
Most managers hate conducting performance appraisal discussions. What's worse, few feel confident in their ability to accurately assess the performance of a subordinate. In The Performance Appraisal Question and Answer Book, expert Dick Grote answers over 100 of the most common -- and most ...

77.
With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposa...

78.
Between dealing with difficult people and navigating through unexpected and complicated situations, the typical day at the office involves making countless choices on how to engage with others. To succeed in the long run, good work relationships must be carefully developed and maintained.
79.
Foreword by Robert G. Allen

Do you realize how much your success, relationships, leadership potential, and income depend on your ability to persuade, motivate, and influence others? Whatever you want to achieve, Maximum Influence can help make it real. Renowned expert Kurt Mortensen combines s...


80.
For every prospective homebuyer there is a unique financial situation. Some may have past or current credit issues, others lack cash-on-hand for a down payment, and many have unpredictable incomes. But this doesn't mean these folks are any less entitled to own a home.

Who Says You Can't Bu...


81.
To stay on top, companies need to do more than just tread water--they need to grow. And that means that their employees need to develop and improve their skills at the same pace. More than ever, managers are being encouraged to improve employee performance through effective coaching, but so few of t...

82.
Ask those who have achieved what they once thought of as their ultimate dream whether it's related to money, career, family, or relationships and they will most likely tell you that something is still missing. When it comes to success, happiness, and contentment, we surprisingly tend to find more ex...

83.
Now anyone can be an online millionaire! These days it's easier, cheaper, and safer than ever to start an Internet business using readily available technology and turnkey opportunities. In this strategy-packed guide, Scott Fox reveals the powerful but simple methods he and thousands of others have u...

84.
A step-by-step resource for clear communication of all types of policies and procedures.

Policies and procedures—they’re what make a company run efficiently and legally. Now managers have a definitive guide to creating accurate policies and procedures documents. The book is useful for profes...


85.
No investment strategy has created more millionaires than real estate . . . even in less-than-stellar markets. This new edition of the bestselling Are You Dumb Enough to be Rich? empowers readers to take their first steps toward real estate investing. The book walks readers through a special...

86.
There are masses of people just waiting to do business with you...once they are so inspired. Business is not just a transaction; it's an experience. People do more business with people and companies that engage them in the purchasing experience. When you attach meaning to the act of doing business w...

87.
The world of selling keeps changing, and inside sales professionals are on the front line. More than ever, they need powerful tools to open stronger, build trust faster, handle objections better, and close more sales. Based on the author's "TeleSmart 10 System for Power Selling", "Smart Selling on t...

88.

The best time to learn a second language is as a child. During childhood, the brain is more receptive to language learning than at any other time in life. Aware that a second language can enrich their child’s understanding of other cultures and bring future job opp...


89.

As children, most of us are taught to repress our natural intuition in favor of more “logical” thinking. But cognitive studies show that by reclaiming the more immediate, instinctive responses that stem from the right side of our brains, we can gain insights and ...


90.
Why is it so hard to work well with and get along with some people? "People Styles at Work...and Beyond" presents a comprehensive, practical, and proven method readers can use in any situation. The book reveals the strengths and weaknesses of four different people styles, providing practical techniq...

91.
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance,...

92.
What do the iPod, MySpace, Facebook, and YouTube all have in common? They're fresh, they're hot, and most importantly--they're cool. But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take you into the very hea...

93.
First impressions are often lasting impressions. How customers are treated on the phone can quickly turn them into either an ex-customer or a customer for life. This thorough, quick-reading guide shows anyone who uses the phone--from salesperson to manager to secretary--how to treat it as a service ...

94.
By now, many leaders have realized that when it comes to business, nice guys often finish first. Old-fashioned images of corporate callousness and greed have been replaced by a gentler, more human conception of great leadership. But how does one define "kindness" in the context of business? And what...

95.
Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management a...

96.
Many books have been written about talent management and succession planning but few have focused on how busy managers can incorporate the important task of finding, developing, and keeping the best people into their daily routine. Aimed at managers at all levels and featuring real-world examples th...

97.
Emotional intelligence is a hot topic. Proven as a leading driver of success, it's also a hot commodity. The EQ Difference offers practical tips and suggestions for developing emotional intelligence and reaping its benefits in any work environment. The book helps professionals at all levels u...

98.
Managing government employees presents unique challenges. Government managers may feel that stringent and convoluted regulations mean they "can’t do that." Some others may use that perception as a crutch. But the truth for all of them is, yes, they can "do that" -- and they’d better. "That...

99.
All parents want their children to be healthy, fit, and more active, but there is a pervasive myth that keeps many kids from reaching their full potential. A popular misconception is that young athletes shouldn't engage in strength training because it is harmful. However, current research, including...

100.
Most people have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. Yet the most powerful, persuasive communication has a human element...often delivered simply and personally through the telling of storie...



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