"I've been there when Elko has given one of his famous talks and he really fires everyone up. I'll never let anyone else speak to my team." --Nick Saban, Former Head Coach, LSU, National Football Champions; current Head Coach, University of Alabama Crimson Tide "If I had one choice for someone to work with my firm, I would pick Kevin Elko. He has a unique way to touch people to become the kind of person they were meant to be. When I need a plan for growth, Kevin is my first call." --Andy Kalbaugh, CEO, Mutual Services (LPL Financial) "Dr. Elko taught me 'You have to dream it to achieve it' and that before championships and pro bowls happen, in your mind they have already occurred. From the moment I learned it I have not only played that way, I have led that way." --Ed Reed, All Pro Safety, Baltimore Ravens What's your vision? What's your passion? What do you want most? This book will help you find it, focus on it, and transform it into reality. Dr. Kevin Elko has spent 20+ years helping people do precisely that: Super Bowl and NCAA Champion athletes and coaches...winning salespeople and corporate executives...audiences who've responded with hundreds of standing ovations. His techniques and insights don't just supercharge performance...they change lives. Now, he's brought them all together in a single boo--and it may be the greatest motivational book ever written. Elko's lessons helped the University of Miami build its national championship football team...led Nick Saban to make Elko his team's only performance consultant...helped NFL all-time leading rusher Emmitt Smith stay relentlessly focused in the face of any challenge. They got what they wanted. Whatever you want, Elko's message can help you get it, too! *Build your success brick by brick...until it happens, all of a sudden!*Seize your season, and become fully alive.*Gain the certain knowledge that your vision will come true.*Put aside distractions, identify the price of your vision, and go for it.*Don't just claim your success: enjoy it! From America's #1 Sports Performance Consultant Breakthrough success happens first in your mind, and then in the world. In this book, Dr. Kevin Elko shows how to build your success one brick at a time...so when it happens, it happens huge. As America's #1 performance consultant, Elko knows more about preparing for success than anyone. In this book, he shares everything he's learned working with legendary athletes such as Emmitt Smith, championship coaches like Nick Saban, and thousands of the world's top businesspeople. If you're good, he'll make you great. If you're great, he'll make you the best. It's your turn. It's your time. Learn what it takes. Do what it takes. Get this book, and make it happen. Forewords by Butch Davis and Jon Dorenbos Preface by Stewart Emery...

How do you measure greatness? Whereas “excellence” is about becoming the best you can be at one particular thing, greatness moves you past routine success and onto a new plateau where your achievements are more meaningful and satisfying. It is a deliberate act of finding the best in yourself and making choices from a different mindset. It’s a way of seeing a special kind of "more" in your life. And while achieving greatness inevitably leads to profit and phenomenal success in business, it's also—surprise!—a profoundly satisfying way to live. This revelatory book contains a powerful step-by-step process showing you how to:

develop a clear idea of who you are and what you want • cultivate a positive new orientation from which better choices can be made • generate action in yourself and create unusual impact on others • overcome information overload • create a built-in mechanism to generate this sort of greatness consistently

Filled with inspiring examples from sports and business, this book points the way to a life lived more deeply and filled with joy, passion, success, excitement, and peace.

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