הוצאת Butterworth-Heinemann


הספרים של הוצאת Butterworth-Heinemann

1.
Spacecraft formation flying (SFF) is of huge importance to the aerospace and space community. Not the stuff of science-fiction, SFF involves flying multiple small satellites together, to deliver benefits which far outweigh a single larger craft or space station. The first autonomous formation flying...

2.
The Safety Valve Handbook is a professional reference for design, process, instrumentation, plant and maintenance engineers who work with fluid flow and transportation systems in the process industries, which covers the chemical, oil and gas, water, paper and pulp, food and bio products and energy s...

3.

* Ideal for students on general construction and building services courses

* Each topic presented concisely using plain language and clear drawings

* Incorporates updated references to relevant regulations and practice standards

* Includes established and contemporary practice

4.

Innovation in product design starts with materials. Developing successful commercial products demands a sound understanding of the materials that go into those products-their uses, their costs, their lifetime performance. However, the valuable knowledge of materials engineers is often not fully l...


5.
As knowledge management becomes embedded within organizations it becomes more important for students to understand its principles and applications. In this textbook, Dr. Kimiz Dalkir provides a comprehensive overview of the field on knowledge management with an emphasis on translating theory into pr...

6.
Completely updated, revised, and redesigned, this edition includes all of the features that have made it so successful in the past, such as succinct understandable definitions, extensive tables and illustrations, and practical clinical advice. Plus, it now includes many new entries on pathology, pha...

7.

This visually stunning and technically detailed book is an in-depth analysis of the materials and techniques used on thirty eight of the V&A's Renaissance frames. The book will teach the reader to recognise frame style, structure and surface decoration of the period, as well as additions and alte...


8.

Worldwide Destinations Casebook features 38 comprehensive case studies of international tourism destinations, 10 of them brand new and 28 updated. A companion to the core textbook Worldwide Destinations 5th edition, these cases contextulaise the learning and provide real life illust...


9.
Specialisation in software has become a thing of the past. With the move towards graphical user interface programming, engineers must have a sound knowledge of several programming languages and for the first time most of the main technical languages are introduced in a single volume. All the exampl...

10.
Aircraft Engineering Principles is the essential text for anyone studying for licensed A&P or Aircraft Maintenance Engineer status. The book is written to meet the requirements of JAR-66/ECAR-66, the Joint Aviation Requirement (to be replaced by European Civil Aviation Regulation) for all air...

11.
Fire and combustion presents a significant engineering challenge to mechanical, civil and dedicated fire engineers, as well as specialists in the process and chemical, safety, buildings and structural fields. We are reminded of the tragic outcomes of 'untenable' fire disasters such as at King's Cros...

12.
Performance management is at the top of agendas in most government and public organizations, as well as many not-for-profit organizations. In this follow up to his successful book, Strategic Performance Management, the author focuses on the unique challenges public sector organizations face w...

13.

Continuum Mechanics is a branch of physical mechanics that describes the macroscopic mechanical behavior of solid or fluid materials considered to be continuously distributed. It is fundamental to the fields of civil, mechanical, chemical and bioengineering. This time-tested text has been used fo...


14.
The fourth edition contains seven new sections with chapters on General Relativity, Gravitational Waves and Relativistic Cosmology. The text has been thoroughly revised and additional problems inserted. The Complete course of Theoretical Physics by Landau and Lifshitz, recognized as two of the worl...

15.
Pilates is a particularly safe and effective exercise system which aims to strengthen the body in a balanced way by specifically improving the function of the weaker muscle groups. Emphasis is placed on strengthening the muscles of the trunk so that support of the spine increases plus posture and sh...

16.
Reliability-Centered Maintenance provides valuable insights into current preventive maintenance practices and issues, while explaining how a transition from the current "preserve equipment" to "preserve function" mindset is the key ingredient in a maintenance optimization strategy. This book defines...

17.
Trojans, Worms, and Spyware provides practical, easy to understand, and readily usable advice to help organizations to improve their security and reduce the possible risks of malicious code attacks. Despite the global downturn, information systems security remains one of the more in-demand professio...

18.
A comprehensive textbook covering not only the ordinary theory of the deformation of solids, but also some topics not usually found in textbooks on the subject, such as thermal conduction and viscosity in solids....

19.
The Art of Investigative Interviewing, Second Edition, details the techniques that can be used by interviewers in any setting to detect indications of deception and respond to them appropriately. With all-new case studies and a new chapter devoted to interrogative ethics, this revised edition...

20.
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual cont...

21.
The second edition of Security Operations Management continues as the seminal reference on corporate security management operations. Revised and updated, topics covered in depth include: access control, selling the security budget upgrades to senior management, the evolution of security sta...

22.
Richard Barrett, author of the best-selling book Liberating the Corporate Soul, presents his new thinkingBased on his experience working with over 1,000 organizations in 32 countries on cultural transformation for the values-driven organization. He presents a whole system approach to cultural transf...

23.
Competitive Engineering documents Tom Gilb's unique, ground-breaking approach to communicating management objectives and systems engineering requirements, clearly and unambiguously. Competitive Engineering is a revelation for anyone involved in management and risk control. Already used by thousands ...

24.
Authoritative and expertly informed, the fifth edition of Neurology in Clinical Practice continues to bring you the most current clinical neurology in a versatile, multimedia format. The result of years of experience, this outstanding resource leads you through the thought processes of seasoned clin...

25.
The Health and Safety Pocket Book is a handy reference tool for practising health and safety professionals, auditors, managers, HR personnel, employee representatives and anyone with health and safety responsibilities.It is an essential compilation of guidance, data and checklists cove...

26.
This latest edition of Effective Security Management retains the qualities that made the previous editions a standard of the profession: a readable, comprehensive guide to the planning, staffing, and operation of the security function within an organization. All chapters are completely update...

27.
Over the last decade or so, private-sector financing through public-private partnerships (PPPs) has become increasingly popular around the world as a way of procuring and maintaining public-sector infrastructure, in sectors such as transportation (roads, bridges, tunnels, railways, ports, airports),...

28.
Pinch analysis and related techniques are the key to design of inherently energy-efficient plants. This book shows engineers how to understand and optimize energy use in their processes, whether large or small. Energy savings go straight to the bottom line as increased profit, as well as reducing em...

29.
This new book on the fracture mechanics of concrete focuses on the latest developments in computational theories, and how to apply those theories to solve real engineering problems. Zihai Shi uses his extensive research experience to present detailed examination of multiple-crack analysis and mixed-...

30.
Introduction to Emergency Management, Third Edition provides a comprehensive update of this foundational text on the background components and systems involved in the management of disasters and other emergencies. The book details current practices, strategies, and the key players involved in...

31.
Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant ex...

32.
Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the tec...

33.

With HR professionals increasingly expected to be "business partners", are you prepared with the skills and tools to make a positive difference to your organization?

As the recognised definitive guide to the topic, HR: The Business Partner, second edition, offers practical insights t...


34.
Understanding companion animal anatomy and physiology is the foundation to providing good veterinary care, but the underlying concepts covered in the classroom are not always easy to relate to everyday clinical practice. INTRODUCTION TO VETERINARY ANATOMY AND PHYSIOLOGY REVISION AIDS provide a fun ...

35.
Think the anesthesia oral boards are no laughing matter? Then you haven't read Board Stiff Three. The new edition of this popular anesthesia review book is written in the same winning style that was the hallmark of Board Stiff Too. Dr. Gallagher's signature humor and engaging writing style make this...

36.
New business realities and customer demands, coupled with new technologies in a changing competitive landscape are causing corporate learning departments to rethink their value, role, and impact in the organization. In a constantly changing business landscape with limited resources and tight budgets...

37.
Business Process Management: Practical Guidelines to Successful Implementations provides organizational leadership with an understanding of Business Process Management and its benefits to an organization. This is an easy-to-use, easy-to-read guide that provides a practical framework, c...

38.
Open Channel Hydraulics is written for undergraduate and graduate civil engineering students, and practicing engineers.Written in clear and simple language, it introduces and explains all the main topics required for courses on open channel flows, using numerous worked examples to illustrate the key...

39.
How could nanotechnology not perk the interest of any designer, engineer or architect? Exploring the intriguing new approaches to design that nanotechnologies offer, Nanomaterials, Nanotechnologies and Design is set against the sometimes fantastic sounding potential of this technology. Nanote...

40.
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demo...

41.

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of application...


42.
The complete project management toolkit for engineers and anyone involved in technical project mangement who needs practical, step-by-step guidance to successful project management, without an overly theoretical or qualification-based aproach. Straightforward, quick to apply and supported by proven,...

43.
A collection of international contributions from renowned academics and practitioners from the UK, USA and China, the second edition of Fashion Marketing has been revised and expanded to incorporate the major changes in the fashion industry since 2001. This edition integrates everything on fashion m...

44.
Design and Evaluation of Physical Security Systems, 2e, includes updated references to security expectations and changes since 9/11. The threat chapter includes references to new threat capabilities in Weapons of Mass Destruction, and a new figure on hate crime groups in the US. All the technology c...

45.
With an increase of global security concerns over potential terrorist acts, the threat of WMDs, and increasing political issues with nations seeking nuclear capability, the need to track, detect, and safeguard nuclear material globally has never been greater. Nuclear Safeguards, Security and Nonp...

46.
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies*...

47.
Biometric Technologies and Verification Systems is organized into nine parts composed of 30 chapters, including an extensive glossary of biometric terms and acronyms. It discusses the current state-of-the-art in biometric verification/authentication, identification and system design principl...

48.
Univ. of Sydney, Australia. Text, in an unnamed series, provides exercises and training regimes for optimal functional recovery for those who have sustained a stroke. Includes methods to increase strength, endurance, and fitness. Guidelines for training balance, reaching and manipulation, walking, s...

49.
Widely adopted around the world, this is a core materials science and mechanical engineering text. Engineering Materials 1 gives a broad introduction to the properties of materials used in engineering applications. With each chapter corresponding to one lecture, it provides a complete introductory c...

50.
Is emergency management education undoing an age-old tradition in the American Fire Service? Has the time arrived to educate emergency managers in college classrooms rather than in twenty years of tactical operations experience? Over one hundred forty-three (143) institutions of higher education are...

51.
The second part of 'Statistical Physics' deals with the quantum theory of the condensed state of matter. This volume is essentially an entirely new book, based on the large amount of new material which has become available in statistical physics since' Part 1' was published....

52.
World Geography of Travel and Tourism addresses the need to understand the cultural, environmental, historical and political context in which international tourism takes place. The expert author team has included major themes and issues in tourism, and positioned them in a regional context. In this ...

53.
Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marke...

54.
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.How can marketing communi...

55.
This book will be of great interest to any professional engineer or automotive engineering student working on off-road vehicles. Reflecting the increase in off-road vehicle production and development-recreational, agricultural, construction, military-this book equips readers with all of the necessar...

56.

A hospital can continue to function during a disaster or terrorist attack if a Hospital Emergency Response Team (HERT) protects the facility by the establishing and staffing of an Emergency Treatment Area. For the first time, here is an entire text dedicated to developing a free-standing operati...


57.
Leveraging Diversity: Strategic Learning Capabilities for Breakthrough Performance is designed to help business leaders and diversity practitioners alike conquer the complexity and take advantage of the opportunities associated with working productively with diversity. The book presents a clear dir...

58.
A one-stop Desk Reference, for engineers involved in the use of engineered materials across engineering and electronics; this is a book that will not gather dust on the shelf. It brings together the essential professional reference content from leading international contributors in the field. Mate...

59.

With a huge proportion of any organization's expenditure invested in human resources and economic pressures demanding that companies become leaner than ever, it has never been more important for HR professionals to think and act strategically to turn their people planning into profit.

Focus...


60.
Collaborative leadership is about delivering results across boundaries. The nature of that boundary is important, whether it's a formal contract or an informal agreement between two parties to work together for a common aim. And leaders need to be clear about where the boundary lies and how to use t...

61.
"What Went Wrong?" has revolutionized the way industry views safety. The new edition continues and extends the wisdom, innovations and strategies of previous editions, by introducing new material on recent incidents, and adding an extensive new section that shows how many accidents occur through sim...

62.
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant e...

63.
Retail Crime, Security, and Loss Prevention is destined to become the "go to" source of crime- and loss prevention- related information in the retail industry. Written and edited by two nationally recognized retail security experts and enhanced with 63 contributions by others who contribute ...

64.
'This is an excellent book from which to learn the methods and results of statistical mechanics.' Nature 'A well written graduate-level text for scientists and engineers... Highly recommended for graduate-level libraries.' Choice This highly successful text, which first appeared in the year 1972 a...

65.
'Controls, Procedures and Risk' covers the skills and procedures needed to enable the monitoring and managing of risk and the authors focus on procedures design, implementation and documentation. Considerable emphasis is also given to the key controls and the importance of control functions, audit a...

66.
This book combines thoroughly field-tested knowledge delivered in a carefully developed step-by-step format. Both the manager and student will be able to build understanding and a key account by the end of it. By analysing how key accounts really work in detail the authors create the tools that the ...

67.
Dealing with general problems in fluid mechanics, convection diffusion, compressible and incompressible laminar and turbulent flow, shallow water flows and waves, this is the leading text and reference for engineers working with fluid dynamics in fields including aerospace engineering, vehicle desig...

68.
This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted - and debated - parts of marketing but are currently undergoing dramatic change.A major contribution to marketing thought internationall...

69.
Structural Analysis Rules of Thumb provides a comprehensive review of the classical methods of structural analysis and also the recent advances in computer applications. The prefect guide for the Professional Engineer's exam, Williams covers principles of structural analysis to advanced concepts. ...

70.

If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that.

Even more, it will g...


71.
A practical handbook for career project managers and those involved intermittently with projects throughout their career. Brief and visually led, Managing Project Delivery gets to the point, giving you the knowledge and confidence to manage project benefits and increase the certainty of success. Foc...

72.
This is the first book to combine classical vehicle dynamics with electronic control. The equation-based presentation of the theory behind vehicle dynamics enables readers to develop a thorough understanding of the key attribute to both a vehicle's driveability and its active safety. Supported by ...

73.

Small businesses face many challenges today, including the increasing demand by larger companies for ISO compliance. Compliance is a challenging task for any organisation and can often be time consuming and costly, particularly for small business who are unlikely to have quality assurance experts...


74.

A clear understanding of the issues surrounding climate change, global warming, air and water pollution, ozone depletion, deforestation, the loss of biodiversity and global poverty is essential for every manager in the hospitality industry.

Present and future hospitality executives ...


75.
By their very nature, construction projects can create seemingly endless opportunities for conflict. Written by a best selling author with over 40 years of experiences in the construction and general contracting business, Construction Process Planning and Management provides you with the necessary t...

76.

High-Rise Security and Fire Life Safety, Third Edition, is a comprehensive reference for managing security and fire life safety operations within high-rise buildings. It spells out the unique characteristics of skyscrapers from a security and fire life safety perspective, details th...


77.
Covers essential parts of cloud and precipitation physics and has been extensively rewritten with over 60 new illustrations and many new and up to date references. Many current topics are covered such as mesoscale meteorology, radar cloud studies and numerical cloud modelling, and topics from the se...

78.
This New Edition delivers, in a straightforward manner, all of the information readers need to understand and interpret electrodiagnostic studies. It emphasizes clinical/neurophysiological correlations and uses a practical, hands-on, interactive approach throughout. With new chapters on electrical s...

79.
E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its...

80.
Until recently, only the United States had an active venture capital market. This is changing rapidly, as many other countries have experienced rapid growth in venture capital financing over the past five years. This book contains new scientific articles showcasing the latest research on venture cap...

81.

Energy - its source, security, price, and the efficiency of its use, are increasingly important issues for a diverse range of people.

'Energy: Management, Supply and Conservation' is a comprehensive text dealing with the theory and practice of the supply of energy, energy management...


82.
Events of all types are produced every day for all manner of purposes, attracting all sorts of people. Creating and managing the environment in which these people will gather carries with it awesome responsibilities - legal, ethical, and financial. To provide a safe and secure setting and to operate...

83.
The Quantity Surveyor's Pocket Book outlines all the practical skills, contractual and management techniques needed by a student studying quantity surveying in a handy-sized format for quick reference. Arming you with a complete toolbox to each project stage, this book brings together both the measu...

84.
Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant ex...

85.
The two most critical issues for business today, according to CEO's Barrett has worked with, are: "How to tap the deepest levels of creativity and the highest levels of productivity of our employees." In a world where competition has become global, successful companies are learning to build competi...

86.
Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed.Written as a...

87.
Nuclear Energy is one of the most popular texts ever published on basic nuclear physics, systems, and applications of nuclear energy. This newest edition continues the tradition of offering a holistic treatment of everything the undergraduate engineering student needs to know in a clear and accessi...

88.
What difference can the aspiring HR strategist really make to business value?In the new edition of her ground-breaking book, Linda Holbeche answers this question and provides the tools and insights to help HR managers and directors add value to the organization by implementing effective HR in...

89.
'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning' aspects that are of vital importance to practitioners and s...

90.
During the past decade a number of individual museums have found imaginative ways of using their collections and of making them accessible. However, museum collections as a whole are enormous in size and quantity and the question of how can they can be put to best use is ever present. When conventio...

91.
The Security Handbook, Second Edition is a user-friendly guide for security officers and guards, covering everything from introductory information to advanced topics. Whether looking for entry into the profession or development within the security industry, this book offers the practical informatio...

92.
Most employeers are astounded at how easily and quickly their proprietary information can get out of their control. In a large number of cases, theft of trade secrets often involves employees leaving a company to start their own business or work for a direct competitor.Nearly all books that address ...

93.

Inventor Simulation is an essential part of the Autodesk Digital Prototyping process. It allows engineers and designers to explore and test components and products virtually, visualizing and simulating real-world performance.

Up and Running with Autodesk Inventor Simulation 2010 is dedicat...


94.
Building on the success of companion volume Techniques for Coaching and Mentoring, this new volume from coaching gurus David Clutterbuck and David Megginson is a practical, pragmatic guide to the knowledge and techniques you need for successful coaching and mentoring.Rather than adopting a pa...

95.
Integrated Design of Multiscale, Multifunctional Materials and Products is the first of its type to consider not only design of materials, but concurrent design of materials and products. In other words, materials are not just selected on the basis of properties, but the composition and/or microstr...

96.
'How to Become a Successful IT Consultant' is a practical book for anyone considering setting themselves up as an IT consultant. It is essential reading for those contemplating such a career change. Today IT consulting has become a major opportunity for many IT professionals who want to work for the...

97.
Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today's thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications ...

98.

Tourism and the Lodging Sector is a pioneering book, the first text of its kind to examine the lodging sector from a tourism perspective. The book highlights the importance of the lodging sector in tourism as a major income generator and essential part of the travel experience.

The b...


99.
This is a comprehensive, user-friendly and hands-on book that is a single source of reference of tools and techniques for all quality practitioners. Implementing Six Sigma and Lean covers the basics of how to manage for consistently high quality and gives good coverage of both simple tools and advan...

100.
* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights...



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