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Market Segmentation: How to do it, how to profit from itMalcolm McDonald
יצא לאור ע"י הוצאת Butterworth-Heinemann,
שפת הספר: אנגלית |
ללא דירוג
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תקציר הספר
* McDonald and Dunbar are the leading author team in this area
* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business
* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)
This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.
* Highly developed and well illustrated treatment of a key marketing technique
* Usable by students and executives, for whom the practical, step-by-step approach is designed
* Leading author team in the field
* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business
* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)
This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version.
* Highly developed and well illustrated treatment of a key marketing technique
* Usable by students and executives, for whom the practical, step-by-step approach is designed
* Leading author team in the field
פרסומת
לקט ספרים מאת Malcolm McDonald
| שם הספר |
|---|
| Key Account Management, Second Edition: The Definitive Guide |
| Marketing Plans, Sixth Edition: How to prepare them, how to use them |
לצפיה ברשימה המלאה, עבור לדף הסופר של Malcolm McDonald