Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport management and marketing, it combines clear explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional, and government sectors of sport. In addition to addressing traditional sport marketing concepts, the text also offers a unique chapter on cutting edge ideas and technologies in new media sport marketing.

Written for readers new to sport marketing or at the start of their careers, the text equips the reader with a strong knowledge basis.

Introduction to Sport Marketing should be the first stop on any beginner sport management and
marketing student's reading list.

* apply marketing theory and frameworks to the unique sport industry environment
* understand the best marketing approaches for non-profit, professional, and government sport
* appreciate the characteristics and behaviours of sport consumers
* conduct an internal and external analysis of a sport organization and specify a market positioning strategy
* identify marketing opportunities and generate marketing objectives
* cultivate a sport brand
* acquire, manage and evaluate sport sponsorships
* devise marketing activities specifically for sport services
* capitalise on new media technologies for sport marketing...

Winner of the 2004 Agnes Lynch Starrett Poetry Prize Blue on Blue Ground is about the body, desire, anxiety, and obsession--how what we want redeems and isolates us (and is sometimes used against us). These poems are artful yet accessible, lyrical yet direct, strange but recognizable.

Smith's relentless self-examination, fear, sense of humor, and vulnerability are all laid to bare in crisp, precise language. From lonely observations, bizarre medical fascinations, emotion, loss, and honesty, Blue on Blue Ground constructs its internal and external worlds.

The metaphorical city is also a "body," a place of exile and restoration, a symbol of hope, a catalyst for connection. The urban landscape is often the background for the moment or is the moment itself--the world looked at and sorted into words.

Though at times dark, there's love to be found. Perhaps it's what drives this collection, colors its observations, and leads it to finally announce: "Someone is putting the world back together." Blue on Blue Ground wants to look at absolutely everything and believes that complete exploration of the physical and mental selves--fears and desires--is the key to moving and being completely alive in the material world....