הוצאת Portfolio Trade
הספרים של הוצאת Portfolio Trade
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It’s an all too common scenario: A great company breaks from the pack; the analysts are in love, the smiling CEO appears on the cover of BusinessWeek and Fortune, the stock soars. Two years later, the company is in flames, the CEO is under attack, and the stock has tanked.
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Perfectly Legal: The Covert Campaign to Rig Our Tax System to Benefit the Super Rich--and Cheat Everybody Else
מאת David Cay Johnston
One of the country's top investigative reporters reveals how the richest people within the top 1 percent of the country has rigged the tax code and other laws in its favor.
Pulitzer Prize-winning investigative reporter David Cay Johnston has been breaking pieces of this story on the f... |
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How to find the “soft innovation” that will make your product, service, school, church, or career worth talking about We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin’s 200,000-copy bestseller Purple Cow taught t...
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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
מאת Chet Holmes
Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference. The ...
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The national bestseller that can help you create the life of your dreams for only $10 a day, using Jean Chatzky's powerful "debt diet." Is it really possible to live without credit card debt, bill collectors, whopping interest payments, or anxiety about retirement? Yes it is, and Jean Ch...
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Jean Chatzky has been working with viewers of NBC’s Today show for a series on how to get out of debt once and for all. Her method, both on TV and in this book, is simple yet powerful: the key is saving just $10 a day that you currently waste. It doesn’t sound like much—a movie ...
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Just as Watergate was the defining political story of its time, so Enron is the biggest business story of our time. And just as All the President’s Men was the one Watergate book that gave readers the full story, with all the drama and nuance, The Smartest Guys in the Room is...
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Billion Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years
מאת Paul B. Carroll
In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. Watson asked the man if he knew why he'd been called in. The man said he assumed he was being fired. Watson told him, 'Fired? Hell, I spent $10 million educating you. I just want to be sure you l...
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The New York Times bestseller by the most talked about woman in American business. For five and a half years, Carly Fiorina led Hewlett-Packard through major internal changes, the worst technology slump in decades, and the most controversial merger in high-tech history. Yet just as th...
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Stick to Drawing Comics, Monkey Brain!: Cartoonist Explains Cloning, Blouse Monsters, Voting Machines, Romance, Monkey Gods, How to Avoid Being Mistaken for a Rodent, and More
מאת Scott Adams
Everyone knows Scott Adams, the creator of Dilbert, as the king of workplace humor. His insights into the crazy world of business have long been on display in his hugely popular comic strip and bestselling books like The Dilbert Principle. But there’s much more to life than work, and...
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If You Don't Have Big Breasts, Put Ribbons on Your Pigtails: And Other Lessons I Learned from My Mom
מאת Bruce Littlefield
After failing at twenty-two other jobs, Barbara Corcoran borrowed $1000 from her boyfriend, quit her job as a diner waitress, and started a tiny real estate office in New York City. Using twenty-four unconventional lessons learned from her mom, Barbara built that tiny company into a $4 billion bu...
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Even Buffett Isn't Perfect: What You Can--and Can't--Learn from the World's Greatest Investor
מאת Vahan Janjigian
Warren Buffett is the most successful investor of all time. His ability to consistently find undervalued companies has made him one of the world's richest men. Yet while his track record is hard to argue with, the Buffett way isn't the only way, nor is it always the best way, to invest. Even Buff...
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It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . cr...
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What does it take to lead people into a burning building? How do the leaders of the New York City Fire Department develop so much loyalty, trust, and grace under pressure that their subordinates will risk their very lives for them?
As a high-ranking officer of the FDNY, John Salka is a... |
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It's Not About the Coffee: Lessons on Putting People First from a Life at Starbucks
מאת Howard Behar
During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses people over profits. He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now he reveals the ten principles that guided his ...
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Felix Dennis is an expert at proving people wrong. Starting as a college dropout with no family money, he created a publishing empire, founded Maxim magazine, made himself one of the richest people in the UK, and had a blast in the process. How to Get Rich is different from any other b...
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This bestselling soup-to-nuts book teaches the techniques and methods used in the country’s finest MBA programs. And now it’s fully revised with the latest information for today’s busy businesspeople.
Presented in an accessible question-and-answer format, The Vest-Pocket MBA
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David Smick keeps a low profile, but experts consider him one of the most insightful financial market strategists in the world. For more than two decades, he has conferred with central bankers and advised top Wall Street executives and investors. The World Is Curved picks up where Thomas Friedman’...
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“With good judgment, little else matters. Without it, nothing else matters.” Whether we’re talking about United States presidents, CEOs, Major League coaches, or wartime generals, leaders are remembered for their best and worst judgment calls. In the face of ambiguity, uncertainty, and...
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If you cut off a spider’s head, it dies; if you cut off a starfish’s leg it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now starfish organizations are changing the face of business and the world. What’s the hid...
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Everyone gets stuck sooner or later. The big question is how do you get unstuck?
People and organizations get stuck because the most ambitious and rewarding work brings with it the most challenges. Unstuck is a smart, fearless, totally practical guide to turn to for inspiration and i... |
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Free Lunch: How the Wealthiest Americans Enrich Themselves at Government Expense (and StickYou with the Bill)
מאת David Cay Johnston
Free Lunch answers the great mystery of our time: How did our strong and growing economy give way to job uncertainty, debt, bankruptcy, and fear for millions of Americans? Acclaimed reporter David Cay Johnston reveals how government policies and spending have reached deep into the wallets of ...
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Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution
מאת Geoffrey A. Moore
The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone else—probably better and cheaper. Many companies thrive during the early stages of their life cycle, only to fall slack dur...
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
מאת John Battelle
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture • The Wall Street Journal and BusinessWeek Bestseller • Finalist for the Goldman Sachs/FT Business Book of the Year Award What does the world want? According to John Battelle, a com...
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The amazing story of what Inc. calls “The coolest little startup in America.” While a freshman at Princeton, Tom Szaky co-founded a company that recycles garbage into worm poop, liquefies it, then packages it in used soda bottles, creating TerraCycle Plant Food. Less than five years later...
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If starting a company is difficult, leading a company once the business has caught fire is infinitely more so. Thousands of startups each year approach the dangerous transition that Doug Tatum calls No Man’s Land—when they are too big too be considered small but still too small to be considered ...
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A no-nonsense guide for minorities in business who want to make it to senior management In recent decades, corporate America has gotten better at recruiting minority talent. But despite their education and hard work, too many African Americans, Latinos, and Asian Americans still find unique obstacle...
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Finding the Next Starbucks: How to Identify and Invest in the Hot Stocks of Tomorrow
מאת Michael Moe
Michael Moe was one of the first research analysts to identify Starbucks as a huge opportunity following its IPO in 1992. And for more than fifteen years, he has made great calls on many other stocks, earning a reputation as one of today’s most insightful market experts. Now he shows how winners ...
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Leadership the Eleanor Roosevelt Way: Timeless Strategies from the First Lady of Courage
מאת Robin Gerber
Eleanor Roosevelt's remarkable ability to confront and overcome hurdles-be they political, personal, or social-made her one of the greatest leaders of the last century, if not all time. In Leadership the Eleanor Roosevelt Way, author and scholar Robin Gerber examines the values, tactics, and ...
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