הוצאת ALLWORTH PRESS


הספרים של הוצאת ALLWORTH PRESS

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Inspiring, practical, and supportive, How to Grow as an Illustrator helps artists find professional and personal support in the struggle to stay creative and make money in their field. Behind-the-scenes interviews with more than sixty of today’s most fascinating illustrators ...

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Technology has sent shockwaves of change through the world of commercial art. Digital illustration and design, online portfolio sites, and the proliferation of stock art have radically changed the way that illustrators and graphic designers work. What has not changed, however, is the wealth of ill...

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Provided here are practical guidelines on how to value the cost of designing commercial or residential interiors. From the designer's creative input to the pricing of decorating products and procedures, this guide allows interior designers to establish prices and budgets that satisfy their clients a...

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The market for illustration is changing. How can illustrators survive and thrive? Marketing Illustration is the first book to offer a comprehensive look at the realities of illustration today. Illustration students, educators, and working artists will find illuminating commenta...

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This unparalleled study of early Eastern and Western philosophy challenges every existing belief about the foundations of Western civilization. Spanning thirty years of intensive research, this book proves what many scholars could not explain: that today’s Western world must be considered the pro...

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Digital Stock Photography equips photographers with everything they need to know to create digital stock photos that sell in today’s marketplace. From organizing a shoot to raking in the profits as the pictures sell and sell and sell again, all the steps are here: Capturing d...

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What does it take to be a musical theatre performer? What kind of training is required to do eight shows a week--acting, dancing, and singing in a wide variety of vocal styles? This insider's look into the unique demands of musical theatre performance establishes connecting links between voi...

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In this must-have guide for aspiring performers, a veteran film actor shares her secrets for success when performing for film and television. Readers will discover exercises for relaxing the face to achieve maximum expressiveness; maintaining proper eye focus in front of the camera and conveying the...

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Two entertainment attorneys and Hollywood insiders explain all the ins and outs of negotiating in the movie industry, including back ends, gross and adjusted gross profits, deferments, box office bonuses, copyrights, and much more.

This easy-to-follow reference–written clearly, without con...


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Filled with successful strategies for serving clients in today's flourishing art market, this definitive guide provides techniques for increasing sales opportunities and revenues in an ever-expanding field. Not just for art consultants, this excellent resource can serve artists, gallery owners a...

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Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the ex...

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The complete how-to guide for turning faux, mural, and decorative painting skills into a viable, home-based career! Covering everything from the fundamentals of buying supplies to coping with the growing pains of a successful business, this essential sourcebook provides a wealth of tested tips and t...

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This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums a...

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• Features dozens of detailed interviews with directors, producers, F/X pros, and more • Horror movies get better distribution deals—so they’re great for independent filmmakers • Entertaining and informative, packed with insightful and sometimes hilarious anecdotes

Everyone who...


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In The Quotable Musician: From Bach to Tupac, music artists through the ages speak out in this illuminating collection of quotations. Both the famous and the obscure from every genre of music--including classical, rock, Latin, country, blues, and hip-hop–are celebrated in more than o...

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Designers Don’t Read is a love song to graphic design and graphic designers. Austin Howe is a creative director, writer, advocate, and cheerleader for design-but not a designer. He believes “in the wonder and exuberance of someone who gets paid-by clients to do what h...

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Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what...

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As recent research has shown, design not only affects the exterior of an organization—its products, packaging, or identity—it can also be a powerful catalyst for interior change. The economic and financial benefits of strategic design management range from fueling a company’s innovation pr...

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Some of today's most acclaimed film directors reveal intimate, behind-the scenes details of their most influential work and their unique approaches to their art in this book. It offers in-depth interviews with ten directors: Cameron Crowe, Adrian Lyne, Tony Scott, Phillip Noyce, Milos Forman, Frank ...

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More than 66,000 groups give grants--this book helps artists get them!

* The only book to show artists how to get grants * Unique exercises from an insider, plus upbeat, positive approach * Focus on personal preparation for applying for and getting a grant

Get that arts grant an...


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Here is an indispensable, nuts-and-bolts guide to putting on a stunning, low-budget show in less than 40 days! The Perfect Stage Crew explains the pitfalls to avoid and provides solutions to the most common as well as most complex stage performance problems. Readers without Broadway-size budgets an...

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Want to make it big on Broadway—as a techie? Or how about working in smaller regional theater? Careers in Technical Theater explains more than twenty different careers from the perspective of successful theater artists. Included are specialties that have been around for decad...

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For everyone who has ever been told, “You should write a book,” but has no idea how to get started, here is an essential, no-nonsense guide to every step of the writing and publishing process. In The Author’s Toolkit, veteran writer, editor, and book doctor Mary Embree provides readers...

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Management strategies that really work--from more than 100 leading managers!

* Financial management, building a funding base, labor relations, much more

* Explores the realities of running a performing arts organization today

Do you know what it take...

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Thoroughly updated and expanded, this classic handbook teaches emerging artists all the strategies they need to know for selling artwork on their own or through dealers.

The book's new sections target today's vital issues: creating a web site; obtaining copyright/trademark protection on the...


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Individual, partner, and group exercises to make any actor more expressive

* Crucial acting tips based on the work of distinguished theorist Rudolf Laban

* 65 original illustrations of anatomy and warm-up exercises

Actors, improve your skil...


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One of the country's top voice-over talents shares his secrets to success in this insider's guide to the voice-over industry. Not only does veteran actor Harlan Hogan offer a fascinating personal account of the crazed clients, practical jokes, and amazing coincidences encountered during his twenty-f...

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Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors' extensive experience, this book includes case studies, and pe...

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This companion to the Silver Plaque–winning Starz/Encore documentary series of the same name is the third installment of the books that were declared "unquenchable entertainment value!" by Kirkus Reviews. The Directors, Take Three offers dozens of masterful insights on the craft of directing fro...

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Combining 24 years of research and insight from her columns in Communication Arts magazine, artist, educator, and writer Wendy Richmond challenges artists to investigate their work through multiple lenses in her newest book, Art Without Compromise*. Her commentaries, exer...

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The first book to trace the rise of documentaries as mainstream entertainment

* Newfound box-office clout makes documentaries big business

* Interviews with Michael Moore, Morgan Spurlock, Al Gore, Sacha Baron Cohen, more

* Includes career advice for new do...

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Whether a novice curious about the cartoon production process, a visual arts student who has not yet experienced that big break, or a seasoned professional looking for valuable insight, Animation Development is the go-to guide for creating the perfect pitch. David Levy has been ...

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This family-friendly guide shows parents how to dramatically improve their baby photos and create beautiful, memorable albums without extensive experience, technical knowledge, or equipment. Featuring more than 150 striking examples of successful pictures, the book provides the skills and technique ...

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• Saves readers a bundle on lawyers’ fees • More than 35,000 copies sold

Renting an apartment? Buying your first home? Starting a business? Need a will? Legal Forms for Everyone is the ultimate self-help legal guide. Written by an experienced attorney, this book comes complete...


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•Addresses the connection between branding and fund-raising

• There are 1.6 million nonprofits in the United States. Stand out from the crowd!

Branding for Nonprofits provides the processes, tools, and thinking needed to brand to rebrand. Author D.K. Holland—a pioneer in the field...


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Actors! Engage your mind and your body in order to develop your characters fully. The Lucid Body technique breaks up stagnant movement patterns and expands your emotional and physical range. Through energy analysis, this program shows how to use physical training to create characters ...

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Here is a virtual treasury of advice, insight, and guidance for every freelance photographer! From creating a portfolio and promoting your work to winning the first client and running a healthy, profitable business, Starting Your Career as a Freelance Photographer provides crucial marketing,...

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Some of the most influential filmmakers of modern times-D. A. Pennebaker, Albert Maysles, Susan Froemke, Liz Garbus, Nick Broomfield, and many more-share their experiences in Documentary Filmmakers Speak, a fascinating behind-the-lens look at the contemporary documentary. Film professionals, film ...

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This indispensable resource is packed with expert advice no professional can afford to be without. Here are all the time-proven techniques and tested methods readers need to craft a sales-making query letter, create a nonfiction or fiction book proposal, write effective pitches, win a corporate fr...

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Hollywood Dealmaking has become the go-to resource for new and experienced entertainment attorneys, agent trainees, business affairs executives, and creative executives. Entertainment attorneys and Hollywood insiders Dina Appleton and Daniel Yankelevits explain the negoti...

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"Provides definitive guidelines on all aspects of the graphic design business."--FYI

* Newly revised and expanded version of an industry classic--5,000 sold!

* Up-to-the-minute! Includes web, interactive, and green design, new legislation

* Each chap...

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Photographers looking to develop their vision, values, and business plans will find the keys to success in How to Succeed in Commercial Photography. Veteran photography consultant Selina Maitreya provides photographers at every career stage with all the tools they need for a prosperous career and a ...

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The first guide to selling art independently

* Easy-to-follow, in-depth advice on the marketing of art * Follow-up to The Business of Being an Artist--35,000 copies sold! * Exclusive information on "thinking outside the gallery" from other artists

This comprehensive resource show...


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This innovative resource has been completely updated to reflect state-of-the-art standards in today's fast-changing theater technology. Designed exclusively for nontechnicians in the field, this pioneering book helps actors, dancers, playwrights, and directors to understand every aspect of a traditi...

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The photographer's definitive business and legal resource is now completely updated and expanded. In this valuable guide, arts attorney Leonard DuBoff takes you step by step though all the legal aspects of the photography business. Here is expert advice for everything from contracts to trademarks,...

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What kinds of jobs are available in museums? How do museums work? What opportunities are there in museum research and collection, preserving and cataloging, exhibiting and interpreting, publicity, administration, event planning, catering, support? Creative Careers in Museums an...

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Acting the Song offers a contemporary, integrated approach to singing in musicals that results in better-trained, smarter performers who can use song to add drama and dimension to their roles.  Directors, teachers of musical theater, and students—including actors, singers, ...

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Countering the misperceptions about Broadway performers leading glamorous lives, the words of more than 150 Broadway stars provide unprecedented insight into their struggle for stardom. With an introduction by Jason Alexander and candid interviews with today's most celebrated Broadway stars, this bo...



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