Filled with successful strategies for serving clients in today's flourishing art market, this definitive guide provides techniques for increasing sales opportunities and revenues in an ever-expanding field. Not just for art consultants, this excellent resource can serve artists, gallery owners and staff, and anyone interested in selling art to the corporate market. Details are provided on how to generate leads, navigate new markets and reach top decision makers, establish a profitable fee/commission structure, then write and present winning proposals. Art sources, how to handle and install art, art program management, professional ethics, marketing, publicity and advertising are all addressed, with sample contracts and forms provided.

Susan Abbott, coauthor of "Fine Art Publicity," assists Fortune 500 companies in acquiring and exhibiting art and developing art-related public relations programs. An eminent speaker who regularly conducts corporate art training seminars in the United States, Canada, and overseas, she lives in San Francisco....

This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their galleries, and collectors, and between museums and their audiences. This new edition provides the latest word on new art markets; how to research the Internet, build a Website, and launch e-mail publicity campaigns....