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NO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide. In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world. Naomi Klein, born in Montreal in 1970, is an award-winning journalist. She writes a weekly column in The Globe and Mail, Canada's national newspaper, and is also a frequent columnist for the British Guardian. For the past five years, Klein has traveled throughout North America, Asia, and Europe, tracking the rise of anti-corporate activism. She is a frequent media commentator and has guest-lectured at Harvard, Yale, and New York University. She lives in Toronto. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that is already changing the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever.
As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel").
As Klein notes in her Introduction: "This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable." Thus No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing. "No Logo has been a pedagogical godsend. I used it to illustrate contemporary applications of complex cultural theories in an introductory social science sequence. It worked so beautifully, word about the book spread across campus, and other students were begging to read it in their sections of the course."—Bruce Novak, Division of Social Sciences, The University of Chicago "No Logo has been a pedagogical godsend. I used it to illustrate contemporary applications of complex cultural theories in an introductory social science sequence. It worked so beautifully, word about the book spread across campus, and other students were begging to read it in their sections of the course."—Bruce Novak, Division of Social Sciences, The University of Chicago
"A complete, user-friendly handbook on the negative effects that '90s überbrand marketing has had on culture, work, and consumer choice . . . An encyclopedic compilation of the decade's fringe and mainstream anti-corporate actions and mind-sets."—The Village Voice
"Energetic and optimistic, Ms. Klein incarnates [her] generation's invention of the North American left."—The New York Times
"The Das Kapital of the growing anti-corporate movement . . . A riveting, conscientious piece of journalism and a strident call to arms. Packed with enlightening statistics and extraordinary anecdotal evidence, No Logo is fluent, undogmatically alive to its contradictions and omission and positively seethes with intelligent anger."—The Observer (London)
"No Logo should be read by anyone who thinks that the Seattle demonstrations were an aberration."—The Economist
"A brilliant account of how Nike, Starbucks, McDonalds etc. branded the industralised world, and how the most exciting strand of radical politics is now bound up with resisting their kulturkampf . . . Fantastic and inspiring."—The Times Literary Supplement
"Klein is a sharp cultural critic and a flawless storyteller. Her analysis is thorough and thoroughly engaging."—Newsweek.com
“No Logo is an attractive sprawl of a book describing a vast confederacy of activist groups with a common interest in reining in the power of lawyering, marketing, and advertising to manipulate our desires.”—The Boston Globe
"Klein is a gifted writer; her paragraphs can be as seductive as the ad campaigns she dissects."—The New York Times Book Review
"Just when you thought multi-nationals and crazed consumerism were too big to fight, along comes Naomi Klein with facts, spirit, and news of successful fighters already out there. No Logo is an invigorating call to arms for everybody who wants to save money, justice, or the universe."—Gloria Steinem
"Naomi Klein's trenchant book is the perfect introduction to and explanation of those stunning events [in Seattle] . . . This book is the very essence of cool."—The Toronto Globe and Mail
"To understand how branding drives the global market, you couldn't ask for a better guide than Naomi Klein."—Toronto Star
"A dense, fact-filled publication that makes plain the jargon spouted by all who put profit before basic human needs . . . [A work of] far-reaching vision and clear presentation. A well-conceived primer on the machinations of the modern consumer world, No Logo is required reading for anyone who thinks people should not be treated like machines."—Eye Weekly
"No Logo finally puts in perspective what the newest generation of fed-up consumers and anti-corporate activists have been trying to verbalize for the past 10 years."—Ottawa Express
"Athletic, expansive, and an antidote to sloppy thinking . . . It's impossible not to notice the prescience of her argument."—Sunday Herald (U.K.)
"Generation-X intellectual Naomi Klein could become t...
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The bestselling author of No Logo shows how the global free market has exploited crises and shock for three decades, from Chile to Iraq
In her groundbreaking reporting over the past few years, Naomi Klein introduced the term disaster capitalism. Whether covering Baghdad after the U.S. occupation, Sri Lanka in the wake of the tsunami, or New Orleans post-Katrina, she witnessed something remarkably similar. People still reeling from catastrophe were being hit again, this time with economic shock treatment, losing their land and homes to rapid-fire corporate makeovers.
The Shock Doctrine retells the story of the most dominant ideology of our time, Milton Friedman s free market economic revolution. In contrast to the popular myth of this movement s peaceful global victory, Klein shows how it has exploited moments of shock and extreme violence in order to implement its economic policies in so many parts of the world from Latin America and Eastern Europe to South Africa, Russia, and Iraq.
At the core of disaster capitalism is the use of cataclysmic events to advance radical privatization combined with the privatization of the disaster response itself. Klein argues that by capitalizing on crises, created by nature or war, the disaster capitalism complex now exists as a booming new economy, and is the violent culmination of a radical economic project that has been incubating for fifty years....
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Toxic debt, rising job losses, collapsing commodity prices and expanding poverty. How can we rein in these beasts unleashed by the free market economy? People First Economics takes a long, hard look at the mess globalized capitalism is in, and shifts the focus back to where it belongs – putting the needs of people and the environment first. People-First Economics looks at what recent events mean and could mean for us all. It's about economics—and about a lot more. It's about radical changes that are social, moral, ecological, and philosophical, too—changes that are already beginning to happen. In a series of plain-speaking contributions, David Ransom brings together exciting and radical activists and thinkers, such as Naomi Klein, Walden Bello, and Susan George, to set the agenda for "economic democratization." Launching New Internationalist's World Changing imprint, People-First Economics covers everything from the green revolution and feminist economics to what we can learn from history and a ten-step economic detox. In doing so, it provides the opportunity to rethink what really matters in life. David Ransom has been a co-editor of the New Internationalist since 1989. He is the author of the No-Nonsense Guide to Fair Trade. Naomi Klein is an award-winning journalist, columnist, and author. Her latest book is the international bestseller The Shock Doctrine: The Rise of Disaster Capitalism. Walden Bello is a campaigner, academic, environmentalist, and journalist. He is senior analyst of Focus on the Global South and professor of sociology at the University of the Philippines. Susan George is a political scientist and fellow of the Transnational Institute. She has written many books, including Another World is Possible If... ...
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Naomi Klein’s No Logo is an international bestselling phenomenon. Winner of Le Prix Mediations (France), and of the National Business Book Award (Canada) it has been translated into 21 languages and published in 25 countries.
Named one of Ms Magazine’s Women of Year in 2001, and declared by the Times (London) to be “probably the most influential person under the age of 35 in the world,” in Fences and Windows, Naomi Klein offers a bird’s-eye view of the life of an activist and the development of the “anti-globalization” movement from the Seattle World Trade Organization protests in 1999 through September 11, 2001. Bringing together columns, speeches, essays, and reportage, Klein once again provides provocative arguments on a broad range of issues. Whether she is discussing the privatization of water; genetically modified food; “free trade;” or the development of the movement itself and its future post 9/11, Naomi Klein is one of the most thoughtful and brilliant activists and thinkers for a new generation.
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In this groundbreaking alternative history of the most dominant ideology of our time, Milton Friedman's free-market economic revolution, Naomi Klein challenges the popular myth of this movement's peaceful global victory. From Chile in 1973 to Iraq today, Klein shows how Friedman and his followers have repeatedly harnessed terrible shocks and violence to implement their radical policies. As John Gray wrote in The Guardian, "There are very few books that really help us understand the present. The Shock Doctrine is one of those books." ...
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