NO LOGO was an international bestseller and "a movement bible" (The New York Times).  Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide. In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide.  As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective.  Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world. Naomi Klein, born in Montreal in 1970, is an award-winning journalist. She writes a weekly column in The Globe and Mail, Canada's national newspaper, and is also a frequent columnist for the British Guardian. For the past five years, Klein has traveled throughout North America, Asia, and Europe, tracking the rise of anti-corporate activism. She is a frequent media commentator and has guest-lectured at Harvard, Yale, and New York University. She lives in Toronto. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that is already changing the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.  In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide.  As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever.


As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today’s schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald’s workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel").


As Klein notes in her Introduction: "This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable." Thus No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing. "No Logo has been a pedagogical godsend. I used it to illustrate contemporary applications of complex cultural theories in an introductory social science sequence. It worked so beautifully, word about the book spread across campus, and other students were begging to read it in their sections of the course."—Bruce Novak, Division of Social Sciences, The University of Chicago "No Logo has been a pedagogical godsend. I used it to illustrate contemporary applications of complex cultural theories in an introductory social science sequence. It worked so beautifully, word about the book spread across campus, and other students were begging to read it in their sections of the course."—Bruce Novak, Division of Social Sciences, The University of Chicago


"A complete, user-friendly handbook on the negative effects that '90s überbrand marketing has had on culture, work, and consumer choice . . . An encyclopedic compilation of the decade's fringe and mainstream anti-corporate actions and mind-sets."—The Village Voice


"Energetic and optimistic, Ms. Klein incarnates [her] generation's invention of the North American left."—The New York Times


"The Das Kapital of the growing anti-corporate movement . . . A riveting, conscientious piece of journalism and a strident call to arms. Packed with enlightening statistics and extraordinary anecdotal evidence, No Logo is fluent, undogmatically alive to its contradictions and omission and positively seethes with intelligent anger."—The Observer (London)


"No Logo should be read by anyone who thinks that the Seattle demonstrations were an aberration."—The Economist


"A brilliant account of how Nike, Starbucks, McDonalds etc. branded the industralised world, and how the most exciting strand of radical politics is now bound up with resisting their kulturkampf . . . Fantastic and inspiring."—The Times Literary Supplement


"Klein is a sharp cultural critic and a flawless storyteller. Her analysis is thorough and thoroughly engaging."—Newsweek.com


“No Logo is an attractive sprawl of a book describing a vast confederacy of activist groups with a common interest in reining in the power of lawyering, marketing, and advertising to manipulate our desires.”—The Boston Globe


"Klein is a gifted writer; her paragraphs can be as seductive as the ad campaigns she dissects."—The New York Times Book Review


"Just when you thought multi-nationals and crazed consumerism were too big to fight, along comes Naomi Klein with facts, spirit, and news of successful fighters already out there. No Logo is an invigorating call to arms for everybody who wants to save money, justice, or the universe."—Gloria Steinem


"Naomi Klein's trenchant book is the perfect introduction to and explanation of those stunning events [in Seattle] . . . This book is the very essence of cool."—The Toronto Globe and Mail


"To understand how branding drives the global market, you couldn't ask for a better guide than Naomi Klein."—Toronto Star


"A dense, fact-filled publication that makes plain the jargon spouted by all who put profit before basic human needs . . . [A work of] far-reaching vision and clear presentation. A well-conceived primer on the machinations of the modern consumer world, No Logo is required reading for anyone who thinks people should not be treated like machines."—Eye Weekly


"No Logo finally puts in perspective what the newest generation of fed-up consumers and anti-corporate activists have been trying to verbalize for the past 10 years."—Ottawa Express


"Athletic, expansive, and an antidote to sloppy thinking . . . It's impossible not to notice the prescience of her argument."—Sunday Herald (U.K.)


"Generation-X intellectual Naomi Klein could become t