You can read every classic marketing book out there but if you don't understand the emotional triggers that drive your customers you're losing sales. Linda Goodman and Michelle Helin spoke with our customers using the emotional trigger research approach introduced in Why Customers Really Buy. The findings surprised us, destroyed some long held beliefs, and turned our marketing and sales strategy in a brand new direction."
--William N. Anderson , CEO Leisure Concepts Management, LP, Former Chief Marketing Officer Carrefour

"This book is a must read for every sales and marketing executive charged with finding and retaining customers in a highly complex and competitive global marketplace."
--David Hilfman, Senior Vice President Worldwide Sales, Continental Airlines

"Michelle and Linda bring a clear understanding of what drives customer decision making, opening up previously unseen opportunities for growth."
--Doug Fields, General Manager Marketing and Development, Vallourec & Mannesman

"In Why Customers Really Buy, Linda Goodman and Michelle Helin have written a book jam packed with real world stories that demonstrate why uncovering customer emotions is the new frontier for increasing sales. Their smart and innovative technique really works!"
--Henry L. Mittelman, Principal and Managing Director, Gordon Brothers Group, Former Managing Director KPMG

The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers.

Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that drive customer sales. Traditional market research is outmoded and counterproductive because old methods measure rather than inform. They generate predictable answers that confirm preconceived assumptions.

Emotional-trigger research is a powerfully different method that gets to the heart of what companies need to know. Based on an indirect approach that features provocative questions, insightful listening, and in-depth conversations, the results are more spontaneous and enlightening.

This book equips sales and marketing professionals with:
* The keys to solving the mystery of how customer decisions are really made
* Twelve real-world case studies illustrating how emotional-trigger research solved many of the most pressing sales/marketing challenges companies confront
* Twelve universal sales/marketing lessons revealed through emotional-trigger research and how to apply those lessons to diverse industries

Why Customers Really Buy reveals how customers emotionally connect with a product or service, and goes to the very root of how to craft winning solutions to reach them. ...

The Master Astrologer's Classic Spiritual and Physical Self-Help Guide

She has helped millions improve their lives, loves, and businesses through her bestselling books, Sun Signs and Love Signs. Here, in her most personal book yet, Linda Goodman, America's premier astrologer, has written an enlightening and remarkably accurate cuide to help you discover all the powers you possess. How can you achieve financial freedom and financial security? Which holistic healing methods really work? What hidden meanings can be found in numbers, words, and deja vu? How can music, color and crystals be used to improve your body and your mind?

With her usual compassion, wit, and perception, Linda Goodman broadens the horizons of astrology to help you on your way to health and happiness. Recall the forgotten harmony of the Universe with...

Linda Goodman's Star Signs
...

A master astrologer provides fundamental and practical insight on the power of love in this world-famous and sensational-selling (more than 800,000 copies sold) guide.

Can a Gemini man find happiness with a Virgo woman? Will it be smooth sailing or perpetual fireworks for the Scorpio female and the Libra male? Linda Goodman's Love Signs offers compelling insight and advice for every zodiac sign --and the compatibility of each with all eleven others. Lively, entertaining, and informative, this book will help you better understand your mate and your relationship.

From your finances to your lover's secret hopes, from your guirky habits to what you'll fight about, from avoiding war to making peace, this book will tell you what to expect and what to look out for. Whether you're embarking on a first date or are seriously involved, Linda Goodman's Love Signs will help you open up the lines of communication and unlock the power of your relationship.

...

Available in paperback for the very first time, here's everything you need to make your own astrological readings of your most precious relationships

• Why do you feel you've known someone for years when you've just met?
  
• Why are you attracted to someone who seems like your complete opposite?
  
• Why do you and your loved one argue the way you argue?
  
• How can you make your relationships last in spite of your differences?
  

The answers to these questions can be found within your birth chart and that of your loved one. Linda Goodman's Relationship Signs is the first astrology book to provide a totally individual, detailed analysis of how compatible you and your partner really are. Whether you are familiar with astrology or a complete novice, this comprehensive reference shows you step-by-step how to find the keys to harmony and the areas of potential trouble--all you need is each person's birth date and time. Individually tailored to you and your loved one, here is your guide to the relationships that mean the most to you....