1.

"I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad מאת Jeanne Bliss "believe in this book!"-from the Foreword by Colleen Barrett, president emeritus, Southwest Airlines What makes the difference between having customers who like you and customers who love you? Lots of businesses are respected, but only an elite few have passionate, loyal, vocal fans. The kind of c...

2.

Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship מאת Mahan Khalsa The new way to transform a sales culture with clarity, authenticity, and emotional intelligence. Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one ...

3.

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything מאת Guy Kawasaki What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing ma...

4.

The Go-Giver: A Little Story About a Powerful Business Idea מאת Bob Burg An engaging book that brings new relevance to the old proverb “Give and you shall receive” The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further ...

5.

Why Work Sucks and How to Fix It: No Schedules, No Meetings, No Joke--the Simple Change That Can Make Your Job Terrific מאת Cali Ressler Do you hate cramming all of your errands into the weekend? Do you resent having to beg permission to watch your kid’s weekday soccer game? Are you tired of seeing people who aren’t very good at their jobs get promoted because they arrive early and stay late? There’s got to be a better way...

6.

Meatball Sundae: Is Your Marketing out of Sync? מאת Seth Godin “Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don’t care, as long as it’s shiny and new.” Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start ...

7.

How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets מאת Felix Dennis An outspoken entrepreneurial dynamo reveals the secrets behind his self-made fortuneStarting as a college dropout with no family money, Felix Dennis made himself the sixty-fifth richest individual in the U.K. And had a blast in the process. How to Get Rich, his #1 British bestseller, i...

8.

Free Lunch: How the Wealthiest Americans Enrich Themselves at Government Expense (and Stick You with the Bill) מאת David Cay Johnston The bestselling author of Perfectly Legal returns with a powerful new exposé How does a strong and growing economy lend itself to job uncertainty, debt, bankruptcy, and economic fear for a vast number of Americans? Free Lunch provides answers to this great economic mystery of ...

9.

Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter מאת Seth Godin The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and ...

10.

The Oz Principle: Getting Results through Individual and Organizational Accountability מאת Roger Connors A decade ago, The Oz Principle took the business world by storm. At its root, the principle works like this: Like Dorothy and the gang in The Wizard of Oz, most businesspeople have the tools to succeed, but when things go wrong they blame circumstance or others instead of looki...

11.

Free the Market!: Why Only Government Can Keep the Marketplace Competitive מאת Gary L. Reback Why we need government intervention in the free market to protect competition and encourage innovation Starting about thirty years ago, conservatives forced an overhaul of competition policy that has loosened business rules for everything from selling products to buying competitors. Gary Reba...

12.

Live It, Love It, Earn It: A Woman's Guide to Financial Freedom מאת Marianna Olszewski Does your heart race when your credit card bill arrives? Are you one flat tire or one emergency room visit from financial ruin? If you think a secure financial future is out of reach, you're wrong. Let Marianna Olszewski teach you how to love your money instead of running scared from it. M...

13.

The Upside of the Downturn: Ten Management Strategies to Prevail in the Recession and Thrive in the Aftermath מאת Geoff Colvin Some businesses - and some people - will emerge from this downturn stronger and more dominant than when it started. Others will weaken and fade. It all depends on critical choices they make right now. Geoff Colvin, one of America's most respected business journalists, says even the scariest recessio...

14.

The Curse of the Mogul: What's Wrong with the World's Leading Media Companies מאת Jonathan A. Knee If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of Big Media, with the celebrity moguls at the helms of the media conglomerates telling us that "content is king" and "growth is good." But for all the excitement, glamour, drama, a...

15.

The Score Takes Care of Itself: My Philosophy of Leadership מאת Bill Walsh "Even when you have an organization brimming with talent, victory is not always under your control. There is no guarantee, no ultimate formula for success. It all comes down to intelligently and relentlessly seeking solutions that will increase your chance of prevailing. When you do that, the ...

16.

Wikinomics: How Mass Collaboration Changes Everything מאת Don Tapscott An updated edition of the national bestseller—now with a new introduction and a new chapter Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving gro...

17.

The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations מאת Ori Brafman Understanding the amazing force that links some of today's most successful companies If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. What's ...

18.

The New Coffeehouse Investor: How to Build Wealth, Ignore Wall Street, and Get on with Your Life מאת Bill Schultheis An inspirational, low-stress way to financial security in 1998, Bill Schultheis wrote a simple investment book for people who felt overwhelmed by the bull market. He had discovered that when you simplify your investment decisions, you end up getting better returns. As a bonus, you gain more t...

19.

Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution מאת Geoffrey A. Moore Bestselling author Geoffrey Moore shows companies how to rise to the challenge of natural selection—and master their own evolution Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and ...

20.

Buzzmarketing: Get People to Talk About Your Stuff מאת Mark Hughes As VP of marketing at online retailer Half.com, Mark Hughes didn’t have a huge budget for advertising. Yet he helped drive the number of Half.com users from zero to eight million in just three years. His secret? Making the company a magnet for media attention and word-of-mouth, by an...

21.

The Leap: How 3 Simple Changes Can Propel Your Career from Good to Great מאת Rick Smith Have you ever asked yourself, "Is this it?" Maybe you're trapped in a dead-end job that you're afraid to leave. Or maybe you already have a good job-one that gives you room to grow and exercise your talents-but you don't really feel like you're doing your best work. Your life is plain vanilla, yet y...

22.

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies מאת Chet Holmes Chet Holmes has been called "America's greatest business growth expert. He helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies, zero in on the handful of essential sk...

23.

All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All מאת Seth Godin Seth Godin's three essential questions for every marketer: "What's you story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We belie...

24.

Judgment: How Winning Leaders Make Great Calls מאת Noel M. Tichy “With good judgment, little else matters. Without it, nothing else matters.” Whether we’re talking about United States presidents, CEOs, Major League coaches, or wartime generals, leaders are remembered for their best and worst judgment calls. In the face of ambiguity, uncertainty, and...

25.

Walk the Walk: The #1 Rule for Real Leaders מאת Alan Deutschman In Walk the Walk, Alan Deutschman offers a new take on the true nature of great leadership. Though some experts make it seem complicated, it is actually breathtakingly simple. According to Deutschman, most leaders focus too much on what they say and not nearly enough on setting an example. Th...

26.

The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up מאת Norm Brodsky Two of Inc. magazine’s hugely popular columnists show how small-business people can deal with all kinds of tricky situations. People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepre...

27.

Good Is Not Enough: And Other Unwritten Rules for Minority Professionals מאת Keith R. Wyche A no-nonsense guide for minorities in business who want to make it to senior management In recent decades, corporate America has gotten better at recruiting minority talent. But despite their education and hard work, too many African Americans, Latinos, and Asian Americans still find unique obstacle...

28.

Twitterville: How Businesses Can Thrive in the New Global Neighborhoods מאת Shel Israel Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation. Unlike other hot social media spaces, Twitterville is ...

29.

It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose מאת Roy M. Spence Jr. Who is Roy Spence and what makes him the “Pied Piper of Purpose”? Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Walmart, the Clinton Global Initiative, and many others achieve greatness by getting them to obsess abo...

30.

How Did That Happen?: Holding People Accountable for Results the Positive, Principled Way מאת Roger Connors A simple, proven approach to improve accountability and your company's bottom line. The economy crashes, the government misfires, businesses fail, leaders don't lead, managers don't manage, and the people we count on for the results that affect our own performance don't follow through, leavin...

31.

Ignore Everybody: and 39 Other Keys to Creativity מאת Hugh MacLeod Hugh MacLeod's acclaimed blog Gaping Void draws 1.5 million visitors a month, and his ebook, How to Be Creative, has been downloaded more than a million times. In Ignore Everybody, he expands his thoughts about unleashing creativity in a world that often thwarts it. ...

32.

There's No Elevator to the Top: A Leading Headhunter Shares the Advancement Strategies of the World's Most Successful Executives מאת Umesh Ramakrishnan A top corporate recruiter reveals what it takes to reach the top of a major corporation. Few people have as deep an understanding of corporate leadership as Umesh Ramakrishnan. As vice chairman of CTPartners, one of the world’s premier search firms, he has placed dozens of C-level executive...

33.

Even Buffett Isn't Perfect: What You Can--and Can't--Learn from the World's Greatest Investor מאת Vahan Janjigian A contrarian look at how Warren Buffett thinks about investing and related issuesWarren Buffett is the most successful and revered investor of all time. His ability to consistently find undervalued companies has made him one of the world’s richest men. Despite many previous books about him,...

34.

Street Fighters: The Last 72 Hours of Bear Stearns, the Toughest Firm on Wall Street מאת Kate Kelly The shocking fall of Bear Stearns in March 2008 set off a wave of global financial turmoil that continues to ripple. How could one of the oldest, most resilient firms on Wall Street go so far astray that it had to be sold at a fire sale price? How could the guys who ran Bear so aggressively miscalc...

35.

Working for You Isn't Working for Me: The Ultimate Guide to Managing Your Boss מאת Katherine Crowley A groundbreaking guide to dealing with difficult bosses by two bestselling expertsIn their bestseller Working with You Is Killing Me, Katherine Crowley and Kathi Elster taught readers how to free themselves from emotional traps created by difficult colleagues. Now they apply their rese...

36.

The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You מאת Jack Covert Thousands of business books are published every year— Here are the best of the best After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best bu...

37.

The Ten Commandments for Business Failure מאת Donald R. Keough Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen & Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, includ...

38.

The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures מאת Dan Roam The acclaimed bestseller about visual problem solving-now bigger and better "There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of ou...

39.

Problem Solving 101: A Simple Book for Smart People מאת Ken Watanabe The fun and simple problem-solving guide that took Japan by stormKen Watanabe originally wrote Problem Solving 101 for Japanese schoolchildren. His goal was to help shift the focus in Japanese education from memorization to critical thinking, by adapting some of the techniques he had l...

40.

Four Seasons: The Story of a Business Philosophy מאת Isadore Sharp “I approached the business of innkeeping from a customer’s perspective. I was the host, and the customers were my houseguests. . . . If we give them good value, they will unhesitatingly pay what they think it’s worth. That was the first strategy, and it continues to this day.” How di...

41.

It's Not About the Coffee: Leadership Principles from a Life at Starbucks מאת Howard Behar “At Starbucks, the coffee has to be excellent, from the sourcing and growing to the roasting and brewing. The vision has to be inspiring and meaningful. Our finances have to be in order. But without people, we have nothing. With people, we have something even bigger than coffee.” During his man...

42.

Topgrading for Sales: World-Class Methods to Interview, Hire, and Coach Top Sales Representatives מאת Ph.D., Bradford D. Smart A concise extension of the business classic Topgrading, targeted to sales managers Brad Smart’s Topgrading has sold more than 150,000 copies since 1999, making it the definitive book for executives who want to hire, coach, and retain top talent. Now Smart has teamed up with Greg Alexander, ...

43.

Tribes: We Need You to Lead Us מאת Seth Godin A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It’s our nature. Now the Internet has elimi...

44.

Where's My Fifteen Minutes?: Get Your Company, Your Cause, or Yourself the Recognition You Deserve מאת Howard Bragman An accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity. No one k...

45.

What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales מאת Ram Charan From the bestselling author of What the CEO Wants You to Know: How to rethink sales from the outside in More than ever these days, the sales process often turns into a war about price—a frustrating, unpleasant war that takes all the fun out of selling. But there’s a better ...

46.

After the Trade Is Made: Processing Securities Transactions מאת David M. Weiss The fully updated classic guide to the mechanics of securities processing—a must for professional investors This third edition of After the Trade Is Made reflects the changes that have taken place in recent years as a result of new products, technological breakthroughs, and ...

47.

The Invisible Edge: Taking Your Strategy to the Next Level Using Intellectual Property מאת Mark Blaxill How to turn intellectual property into an indispensable source of competitive advantage Mark Blaxill and Ralph Eckardt have consulted for companies that are highly efficient, full of hard workers and smart managers—yet barely able to eke out a profit. TheyÂ’ve also worked in undiscipli...

48.

Financial Instruments: Equities, Debt, Derivatives, and Alternative Investments מאת David M. Weiss A comprehensive, current survey of investment products and instruments Thorough, accessible, and up to date, Financial Instruments is a guide to all of the financial products currently being traded in the world's markets. Through plain language and in a user-friendly format, David M. W...

49.

The ETF Strategist: Balancing Risk and Reward for Superior Returns מאת Russ Koesterich A sophisticated guide to today’s hottest investment vehicle— exchange traded funds The ETF Strategist is aimed primarily at investment advisers and sophisticated retail investors who are interested in using exchange traded funds, or using them more effectively than they already do. Compar...

50.

Overpromise and Overdeliver (Revised Edition): How to Design and Deliver Extraordinary Customer Experiences מאת Rick Barrera The Wall Street Journal and BusinessWeek bestseller-fully revised and updatedThe old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy, and Apple came out of...

51.

Retail Superstars: Inside the 25 Best Independent Stores in America מאת George Whalin How small, one-of-a-kind businesses can break through among giantsMegachains like Walmart, Starbucks, Home Depot, and The Gap attract Americans to thousands of outlets by offering a large selection of goods and services. But this doesn't mean that independent stores can't compete with the big...

52.

Management Rewired: Why Feedback Doesn't Work and Other Surprising Lessons from the Latest Brain Science מאת Charles S. Jacobs How brain science can help us make smarter management decisions Businesspeople are taught to make decisions with facts and logic and to avoid emotional bias. But according to the latest research, we almost never decide rationally, despite thinking that we do. Our experiences carry an emotiona...

53.

Inside Obama's Brain מאת Sasha Abramsky "Never has the world needed strong and wise American leadership more than it does now. Abramsky's eminently readable description of Obama's personal gifts makes it clear that he is remarkably suited to be the president the moment requires." -Former New York Governor Mario M. Cuomo From the...

54.

Making the Number: How to Use Sales Benchmarking to Drive Performance מאת Greg Alexander The essential tool kit to achieve breakthrough sales performance improvements. Numbers don’t lie: 40 percent of all salespeople miss their targets each year. How can sales managers ensure their teams are doing everything possible? The key lies in benchmarking, which is not new for finance o...

55.

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable מאת The Group of 33 33 of the world's best business minds tackle one urgent question: What does it really take to make your organization remarkable? Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified th...

56.

Money Talks, Bullsh*t Walks: Inside the Contrarian Mind of Billionaire Mogul Sam Zell מאת Ben Johnson "The challenge is, how do we get somebody 126 years old to get it up?" This was Sam Zell's unique way of saying hello to a large gathering at the Los Angeles Times shortly after taking charge of Tribune Company. "I'm your Viagra, OK?" Even for Sam Zell, one of the greatest contrarian inves...

57.

Too Good to Be True: The Rise and Fall of Bernie Madoff מאת Erin Arvedlund Despite all the headlines about Bernard Madoff, who pleaded guilty to running a $65 billion Ponzi scheme, he is still shrouded in mystery. Why (and when) did he turn his legitimate business into a massive fraud? How did he fool so many smart investors for so long? Who among his family and employees ...

58.

The Active Asset Allocator: How ETF's Can Supercharge Your Portfolio מאת Jennifer Woods How investors can maximize returns and minimize risk using exchange traded funds and the latest asset allocation techniques Used wisely, exchange traded funds (ETFs) can make it easy to customize an asset allocation strategy for an investor's specific situation. They're a perfect way to di...

59.

You Are What You Choose: The Habits of Mind That Really Determine How We Make Decisions מאת Scott de Marchi The hidden patterns behind the way we make decisions Several recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making-and why those styles seem consiste...

60.

The Marketing Gurus: Lessons from the Best Marketing Books of All Time מאת Chris Murray Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview’s summaries have won it acclaim as the definitive selection service for sophisticated business book readers. For the first time ever...

61.

The Unforced Error: Why Some Managers Get Promoted While Others Get Eliminated מאת Jeffrey A. Krames A guide to help managers prepare for whatever comes over the netIn tennis, the player with the fewest unforced errors usually wins. The same is true in business- all too often, the mistakes that sabotage a career are completely avoidable, if you can anticipate them early enough. Bestselling m...

62.

Topgrading: How Leading Companies Win by Hiring, Coaching, and Keeping the Best People, Revised and Updated Edition מאת Ph.D., Bradford D. Smart Great companies don’t just depend on strategies—they depend on people. The more great people on your team, the more successful your organization will be. But that’s easier said than done. Statistically, half of all employment decisions result in a mishire: The wrong person winds up in ...

63.

Inside Rupert's Brain (Portfolio) מאת Paul La Monica How the world’s most powerful media mogul really thinks The third book in Portfolio’s new series looks at Rupert Murdoch, the controversial chairman and CEO of News Corp. He is the subject of endless gossip, speculation, and criticism, but what really drives his bold (and usually s...

64.

Pull: The Power of the Semantic Web to Transform Your Business מאת David Siegel The first clear guide to the Semantic Web and its upcoming impact on the business world Imagine that, in 1992, someone handed you a book about the future of something called the World Wide Web. This book claimed that through a piece of software called a "browser", which accesses "web sites...

65.

Small Giants: Companies That Choose to Be Great Instead of Big מאת Bo Burlingham How maverick companies have passed up revenue growth—and focused on greatness instead Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies...

66.

You Can't Order Change: Lessons from Jim McNerney's Turnaround at Boeing מאת Peter S. Cohan The first book to explore the unique leadership style of Boeing’s acclaimed CEO Jim McNerney was one of Jack Welch’s top protégés at General Electric and a finalist to replace the retiring Welch as CEO. McNerney lost that competition in 2001, but since then he has emerged as one of the ...

67.

Juggling Elephants: An Easier Way to Get Your Most Important Things Done--Now! מאת Jones Loflin What do you do when your life feels as busy as a three-ring circus? Juggling Elephants tells a simple but profound story about one man with a universal problem. Mark has too much to do, too many priorities, too much stress, and too little time. As he struggles to balance his many res...

68.

Maestro: A Surprising Story About Leading by Listening מאת Roger Nierenberg A conductor reveals powerful leadership lessons by explaining the inner workings of a symphony orchestraRoger Nierenberg, a veteran conductor, is the creator of The Music Paradigm, a unique program that invites people to sit INSIDE a professional symphony orchestra as the musicians and conduc...

69.

Good Guys and Bad Guys: Behind the Scenes with the Saints and Scoundrels of American Business (and Everything in Between) מאת Joe Nocera A fascinating collection of profiles by one of America’s leading business journalists For three decades, in major publications such as Texas Monthly, Esquire, Fortune, and now The New York Times, Joe Nocera has reported on the people who dominate the business world, for better or wor...

70.

The Management Gurus: Lessons from the Best Management Books of All Time מאת Chris Lauer Insightful summaries of fifteen outstanding management books Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the most relevant and influential business books published each year. The company has won acclaim as the definitive selection service for busi...

71.

The Dollar Meltdown: Surviving the Impending Currency Crisis with Gold, Oil, and Other Unconventional Investments מאת Charles Goyette "America's debt is a powder keg about to blow, and the fuse was lit by the rush of bailouts and stimulus spending." Is your money inflation-proof? It had better be. On the heels of the most recent economic crisis, America is headed toward another: high inflation and dollar devaluation. Char...

72.

No Size Fits All: From Mass Marketing to Mass Handselling מאת Tom Hayes Today's markets have splintered into millions of powerful consumer communities- how can businesses adapt? It's no secret that traditional mass marketing- network television, newspapers, direct mail-is dying. Consumer markets are increasingly fragmented, even as they become more connected, tra...

73.

Treasure Hunt: Inside the Mind of the New Consumer מאת Michael J. Silverstein The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one...