1.

Marketing Research: Methodological Foundations (with Qualtrics Card) מאת Dawn Iacobucci Learn the keys to the six stages of successful marketing research as you study both qualitative and quantitative marketing research techniques in this market-leading book. Recognized as the standard for mastering today's marketing research, Iacobucci/Churchill's MARKETING RESEARCH: METHODOLOGICAL FO...

2.

International Human Resource Management: Managing People in a Multinational Context מאת Peter J. Dowling When the first edition of this breakthrough text was published in 1990, transnational corporations and their foreign affiliates accounted for 24 million workers. That figure has since skyrocketed to 62 million workers worldwide. The critical role of human resource management in sustaining this incre...

3.

Data Analysis and Decision Making with Microsoft Excel, Revised (with CD-ROM and Decision Tools and Statistic Tools Suite) מאת S. Christian Albright Master data analysis, modeling, and spreadsheet use with DATA ANALYSIS AND DECISION MAKING WITH MICROSOFT EXCEL! With a teach-by-example approach, student-friendly writing style, and complete Excel integration, this quantitative methods text provides you with the tools you need to succeed. Margin no...

4.

Entrepreneurship: A Process Perspective מאת Robert A. Baron Current, comprehensive, and cutting edge, ENTREPRENEURSHIP: A PROCESS PERSPECTIVE equips potential entrepreneurs with the tools and insight for success. With solid theory and relevant examples, this thorough resource covers the entire process of building a business. Seasoned instructors and entrepre...

5.

Human Resource Management: Essential Perspectives מאת Robert L. Mathis Focus on the information most important in preparing for the HR certification exam with a blend of practical HR concepts and proven HR practices found in HUMAN RESOURCE MANAGEMENT: ESSENTIAL PERSPECTIVES, 5E. To further your professional success, this concise essentials text by leading HR authors Ro...

6.

Human Resource Management מאת Robert L. Mathis Take the most current look at human resource management and its impact on the success of organizations today with the latest edition of HUMAN RESOURCE MANAGEMENT from Mathis/Jackson. Whether you are currently a practicing human resource management professional or plan to use HR knowledge in your car...

7.

Organization Development and Change (with InfoTrac College Edition Printed Access Card) מאת Thomas G. Cummings Market-leading ORGANIZATION DEVELOPMENT AND CHANGE, 9th Edition blends theory, concepts and applications in a comprehensive and clear presentation. The authors work from a strong theoretical foothold and apply behavioral science knowledge to the development of organizational structures, strategies, ...

8.

Introductory Econometrics: A Modern Approach (with Economic Applications, Data Sets, Student Solutions Manual Printed Access Card) מאת Jeffrey Wooldridge INTRODUCTORY ECONOMETRICS: A MODERN APPROACH, 4e illustrates how empirical researchers think about and apply econometric methods in real-world practice. The text's unique approach reflects the fact that undergraduate econometrics has moved beyond just a set of abstract tools to being genuinely usefu...

9.

Practical Management Science, Revised (with CD-ROM, Decision Making Tools and Stat Tools Suite, and Microsoft Project) מאת Wayne L. Winston Easy to understand and to the point--and without any jargon--PRACTICAL MANAGEMENT SCIENCE uses an active-learning approach and realistic problems to help you understand and take advantage of the power of spreadsheet modeling. With real examples and problems drawn from finance, marketing, and operati...

10.

Integrated Accounting for Windows (with Integrated Accounting Software CD-ROM) מאת Dale Klooster Klooster and Allen's INTEGRATED ACCOUNTING FOR WINDOWS, 7th edition teaches students about computerized accounting and the operating procedures for all Windows-based programs. Klooster & Allen software was designed to emulate commercial software packages and help prepare students for the workplace. ...

11.

Principles of Microeconomics מאת N. Gregory Mankiw With its clear and engaging writing style, PRINCIPLES OF MICROECONOMICS, 5E, continues to be one of the most popular books on economics available today. Mankiw emphasizes material that you're likely to find interesting about the economy (particularly if you're studying economics for the first time),...

12.

Basic Marketing Research (with Qualtrics Printed Access Card) מאת Gilbert A. Churchill Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This editio...

13.

Financial Accounting: Information for Decisions מאת Robert W. Ingram ACCOUNTING: INFORMATION FOR DECISIONS, 6th is proud to define excellence in its approach to Financial Accounting. Clearly illustrating that accounting is the language of business, all students will be able to drive excellence in their own careers when they start with this strong foundation. This inn...

14.

Marketing Channels: A Management View מאת Bert Rosenbloom Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new editi...

15.

Business Analysis and Valuation: Using Financial Statements, Text and Cases (with Thomson ONE Access) מאת Krishna G. Palepu Financial statements are the basis for a wide range of business analysis. Managers, securities analysts, bankers, and consultants all use them to make business decisions. There is strong demand among business students for course materials that provide a framework for using financial statement data i...

16.

Principles of Economics מאת N. Gregory Mankiw With its clear and engaging writing style, PRINCIPLES OF ECONOMICS, 5E, continues to be one of the most popular books on economics available today. Mankiw emphasizes material that you're likely to find interesting about the economy (particularly if you're studying economics for the first time), incl...

17.

Business Communication מאת A.C. "Buddy" Krizan The new, cutting-edge BUSINESS COMMUNICATION, 7e helps take your communication skills to a higher level by combining up-to-date technology to enhance learning with stellar content to give you the foundations needed for success in business. Reflecting today's e-inundated marketplace, this comprehensi...

18.

Contemporary Business Communication Seventh Edition מאת Scot Ober Contemporary Business Communication prepares students for business communication by employing a hands-on approach--connecting topics, examples, and exercises to the modern workplace. The text provides ample opportunity for students to practice their oral and written skills, and includes strategies f...

19.

Organizational Behavior מאת Don Hellriegel Master the skills to become a high performance manager in today's competitive business world with the unique, competency-based approach found only in Hellriegel/Slocum's ORGANIZATIONAL BEHAVIOR, 13E. These prominent authors have distilled the expertise of hundreds of leading managers into seven key ...

20.

Advertising Campaign Strategy: A Guide to Marketing Communication Plans מאת Donald Parente How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMP...

21.

Entrepreneurial Finance מאת Chris J. Leach ENTREPRENEURIAL FINANCE, 3rd Edition applies tools and techniques of corporate finance to the entrepreneurial venture. It closely follows a "life cycle of the firm" approach in a very accessible and student-friendly manner. The text introduces the theories, knowledge, and financial tools needed by a...

22.

Portfolio Construction, Management, and Protection (with Stock-Trak Coupon) מאת Robert A. Strong Learn the details of traditional investment as well as portfolio theory with the straightforward, manageable approach found in Strong's successful PORTFOLIO CONSTRUCTION, MANAGEMENT, AND PROTECTION, 5E. You'll learn how to save time and money as this applications-oriented book guides you from theory...

23.

Practical Investment Management (with Stock Track Coupon) מאת Robert A. Strong PRACTICAL INVESTMENT MANAGEMENT is intended for learners studying investments for the first time. Very practical and applied, it is comprehensive enough for those who plan to become Certified Financial Analysts, but remains user-friendly due to its clarity of explanation and its pedagogy. The book c...

24.

Sales Management: Building Customer Relationships and Partnerships מאת Joseph F. Hair Sales Management: Building Customer Relationships and Partnerships is designed to cover all of the basic topics in sales management while emphasizing customer loyalty, customer relationship management, and the effects of technology on the sales function. Because of advances in telecommunications tec...

25.

Consumer Behavior מאת Roger D. Blackwell CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt bot...

26.

European Monetary Integration: The Euro מאת George Zestos This shorter text provides a complete overview of European economic and monetary integration and investigates the euro's impact on Europe and the rest of the global economy. It takes an intuitive approach to explaining the complicated issues regarding the formation of the EMU and the introduction o...

27.

Understanding Business Strategy: Concepts and Cases מאת R. Duane Ireland Discover the knowledge and tools that today's most successful firms use to build business and consistently outperform the competition when you open the latest edition of Ireland/Hoskisson/Hitt's UNDERSTANDING BUSINESS STRATEGY: CONCEPTS AND CASES, Second Edition. This concise, hands-on approach by r...

28.

Supply Chain Management: A Logistics Perspective (with Student CD-ROM) מאת John J. Coyle The eighth edition continues to refine the focus from logistics to supply chain management. It provides new and updated “Supply Chain Profiles,” vignettes at the beginning of each chapter that introduce students to the chapter’s topics through familiar real-world companies, people, and events....

29.

Contemporary Project Management (with Microsoft Project CD-ROMs and Student CD-ROM) מאת Timothy Kloppenborg Each chapter of CONTEMPORARY PROJECT MANAGEMENT begins with a listing of the most important points you’ll need to learn, and all materials, including end-of-chapter questions and problems and test questions, have been developed to correlate to a specific objective. In addition, all PMBOK® Guide k...

30.

Modern Business Statistics (with Student CD-ROM) מאת David R. Anderson Gain a strong conceptual understanding of statistics with the third edition of MODERN BUSINESS STATISTICS’s balance of real-world applications and focus on the integrated strengths of Microsoft® Excel® 2007. To ensure your understanding, this best-selling, comprehensive text carefully discusses ...

31.

Advantage Books: Money, Banking and Financial Markets (Thomson Advantage Books) מאת Roger LeRoy Miller Integrating coverage of international financial markets and the global economy from the outset, MONEY, BANKING AND FINANCIAL MARKETS gives you a solid foundataion of the topics important to the twenty-first century world of money and banking. It is also the first and only text on the market to offer...

32.

International Financial Management, Abridged Edition (with World Map) מאת Jeff Madura Discover how practical international finance can be with the unique blend of international finance theory and current applications found in INTERNATIONAL FINANCIAL MANAGEMENT, ABRIDGED EDITION, 9E. Using familiar companies such as Nike, author Jeff Madura clearly explains international finance in un...

33.

Launching New Ventures Fifth Edition מאת Kathleen R. Allen Launching New Ventures provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace. The text follows the logical development process, from initial idea through drafting of the actual business plan.The Fifth Edition represents the most current thoughts...

34.

Accounting מאת Carl S. Warren The authors of ACCOUNTING, 23e, understand that you need to find important information quickly. This textbook uses an integrated learning system to help you complete homework and lead you to accounting mastery. Building on the authors' proven approach, clear examples and high-impact writing guide yo...

35.

The Business of Sports: Cases and Text on Strategy and Management מאת George Foster Get the business casebook that scores on all levels! THE BUSINESS OF SPORTS: CASES AND TEXT ON STRATEGY AND MANAGEMENT shows you how off-the-field business interests change the dynamics of play. Cases include: cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hirin...

36.

Advertising and Integrated Brand Promotion מאת Thomas O'Guinn Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends....

37.

Advertising Promotion and Other Aspects of Integrated Marketing Communications מאת Terence A. Shimp The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner...

38.

Study Guide for Mathis/Jackson's Human Resource Management, 12th Robert L. Mathis

Study Guide for Mathis/Jackson's Human Resource Management, 12th מאת Robert L. Mathis Find everything you need to enhance your learning experience, earn the grade you want in this course, and prepare for success on professional exams with this convenient study guide. Chapter objectives, chapter outlines and study questions and other learning tools help you maximize your study time an...

39.

Module 7: Persuasion (Managerial Communication Series) מאת James S. O'Rourke This book provides a brief overview of both classic and recent social science research in the area of social influence. It offers applications for the business leader for shaping organizational culture, motivating employees, and being an influential manager. Readers learn how to examine their goals ...

40.

Effective Management: A Multimedia Approach (with Bind-In Printed Access Card) מאת Chuck Williams Your unique, individual style is reflected in how you look, the way you act, even in how you learn. Now, there's a management book written specifically for the way you learn best. Discover how Chuck does management like no one else with Chuck William's EFFECTIVE MANAGEMENT, 4E. No one else puts stro...

41.

Successful Project Management (with Microsoft Project CD-ROM) מאת Jack Gido The fourth edition of SUCCESSFUL PROJECT MANAGEMENT covers everything you need to know about working successfully in a project environment, including how to organize and manage effective project teams. Communication is also emphasized, with a focus on how to document and communicate project developm...

42.

Accounting Information Systems מאת James A. Hall ACCOUNTING INFORMATION SYSTEMS, provides thorough and up-to-date coverage of accounting information systems and related technologies, focusing on the needs and responsibilities of accountants as end users of systems, systems designers, and auditors....

43.

The Labor Relations Process מאת William H. Holley THE LABOR RELATIONS PROCESS, 9th Edition provides you with the latest information available on current research, issues and events in labor relations. To bring this dynamic field to life, the book integrates real-world examples and quotes from practitioners. This comprehensive text examines the labo...

44.

Organizational Behavior: Science, The Real World, and You מאת Debra L. Nelson This revision of ORGANIZATIONAL BEHAVIOR includes a renewed emphasis on the text's multifaceted approach, which is reflected in a new subtitle: SCIENCE, THE REAL WORLD, AND YOU. "Science" refers to roots of the discipline and the way the book is anchored in research tradition--both classic research ...

45.

Quantitative Methods for Business (with Printed Access Card) מאת David R. Anderson This revision of QUANTITATIVE METHODS FOR BUSINESS provides students with a conceptual understanding of the role that quantitative methods play in the decision-making process. This text describes the many quantitative methods that have been developed over the years, explains how they work, and shows...

46.

Corporate Valuation: A Guide for Managers and Investors with Thomson ONE מאת Phillip R. Daves This book has two significant advantages relative to other books and software on the topic of valuation. First, the expository approach of the authors is very user-friendly, with a pedagogy designed to build confidence. They begin with a very simple, but complete example in the first couple of cha...

47.

Managerial Economics (with InfoApps 2-Semester Printed Access Card) מאת Mark Hirschey The economic concepts presented in market-leading MANAGERIAL ECONOMICS, 12e, show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition--an invaluable skill that helps you, as a future manager, decide which pr...

48.

Entrepreneurship: Theory, Process, and Practice מאת Donald F. Kuratko Learn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, AND PRACTICE, Eighth Edition! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. Using exer...

49.

Financial Accounting מאת Belverd E. Needles FINANCIAL ACCOUNTING, Tenth Edition, continues a distinguished tradition of combining academic needs with professional thought to prepare students for a dynamic business world. Through timely coverage, market-leading integration of real-world data, and trusted pedagogy, FINANCIAL ACCOUNTING, Tenth E...

50.

Internet Marketing and e-Commerce מאת Ward Hanson INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about onl...

51.

Human Resource Management Applications: Cases, Exercises, Incidents, and Skill Builders מאת Stella M. Nkomo Now you can develop a solid, practical understanding of today's human resource management (HRM) concepts and principles with this single source for contemporary cases, exercises, incidents, and skill builders. HUMAN RESOURCE MANAGEMENT APPLICATIONS: CASES, EXERCISES, INCIDENTS, AND SKILL BUILDERS of...

52.

Price Theory and Applications (with Economic Applications, InfoTrac 2-Semester Printed Access Card) מאת Steven Landsburg Written in the same humorous, reader-friendly style as Professor Landsburg's widely popular trade book, The Armchair Economist, the lively seventh edition of PRICE THEORY AND APPLICATIONS adopts an inductive, hands-on approach that enables students to learn economics by doing. And it requires no kno...

53.

Economics for Today מאת Irvin B. Tucker Ready to help students apply chapter concepts to the real world? Multiple resources for learning and reinforcing principles concepts are now available in one place! EconCentral is your one-stop shop for learning tools and activities that help students succeed. EconCentral equips learners with a po...

54.

Fundamentals of Financial Management, Concise Edition (with Thomson ONE - Business School Edition) מאת Eugene F. Brigham Discover the latest theory, trusted research, real-world examples, and use of financial technology with the leading choice in corporate finance texts, Brigham/Houston's FUNDAMENTALS OF FINANCIAL MANAGEMENT, CONCISE EDITION, Sixth Edition. As concise as it is easy to understand, this complete introdu...

55.

Contemporary Marketing 2011 מאת Louis E. Boone CONTEMPORARY MARKETING, 2011 Edition, includes everything you need to know to begin a successful marketing career, as well as information and insights to help you understand your own professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of t...

56.

Cornerstones of Financial Accounting, Current Trends Update מאת Jay Rich CORNERSTONES OF FINANCIAL ACCOUNTING gives users a strong foundation of core financial accounting concepts in an efficient and relevant way. The unique Cornerstones pedagogy is at the heart of this text, providing consistent step-by-step examples to help users solve fundamental problems. The Current...

57.

Economics: Private and Public Choice מאת James D. Gwartney The authors of ECONOMICS: PRIVATE AND PUBLIC CHOICE integrate applications, real-world data and coverage of the 2008-2009 recession to help basic economic concepts come alive for the reader. The text focuses on the power and relevance of the economic way of thinking, helping the reader to apply econ...

58.

Understanding Organizational Behavior מאת Debra L. Nelson Study the scholarly foundations upon which the science of organizational behavior is built. Open a window that allows you to closely examine the realities of contemporary life in organizations today. See how to transform business challenges into personal opportunities and organizational advantages. ...

59.

Human Resource Development מאת Jon M. Werner This comprehensive text covers the entire field of human resource development, from orientation and skills training, to career and organizational development. You'll learn how concepts and theory have been put into practice in a variety of organizations. This sixth edition of HUMAN RESOURCE DEVELOPM...

60.

Microeconomics for Today מאת Irvin B. Tucker Straightforward and student-friendly, Tucker, MICROECONOMICS FOR TODAY, 6e is the most pedagogically-rich and engaging principles text on the market. Ideal for students of varying levels of skills and preparation, MACROECONOMICS FOR TODAY presents learners with the basics of economic principles and ...

61.

Investment Analysis and Portfolio Management (with Thomson ONE - Business School Edition) מאת Frank K. Reilly INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT, Ninth Edition, teaches readers how to manage their money to derive the maximum benefit from what they earn. It mixes investment instruments and capital markets with theoretical detail on evaluating investments and opportunities to satisfy risk-return obj...

62.

MM (with Review Cards and Printed Access Card) מאת Dawn Iacobucci Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions. A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teachin...

63.

International Financial Reporting Standards מאת Belverd E. Needles INTERNATIONAL FINANCIAL REPORTING STANDARDS introduces accounting students to the status of IFRS and the impact on the financial reporting environment. This booklet delivers the relevant content, trusted authorship, and appropriate scope for learners new to the subject....

64.

The Evolution of Economic Thought (with InfoTrac 1-Semester, Economic Applications Online Product Printed Access Card) מאת Stanley Brue In this scholarly and timely presentation of the history of economic thought, you'll see how new ideas, evidence, problems and values can be used to reconsider basic disputes and major contributions of the past. THE EVOLUTION OF ECONOMIC THOUGHT covers the history of economics, the philosophies that...

65.

Small Business: An Entrepreneur's Business Plan מאת J. D. Ryan Begin your small business success today as you transform your business idea into a powerful, functional business plan with Ryan/Hiduke's SMALL BUSINESS: AN ENTREPRENEUR'S BUSINESS PLAN, 8E. This indispensable guide to small business takes a practical action-step approach to help you sharpen your bus...

66.

Study Guide for Mankiw's Principles of Macroeconomics, 5th מאת N. Gregory Mankiw

67.

Managing Human Resources מאת George W. Bohlander Gain a better understanding of how human resources impact and can empower both individuals and organizations as this market-leading, practical text explores all aspects of human resource management. Bohlander/Snell's popular MANAGING HUMAN RESOURCES,15th Edition builds upon a foundation of research ...

68.

Managing Human Resources מאת Susan E. Jackson MANAGING HUMAN RESOURCES THROUGH STRATEGIC PARTNERSHIPS, Tenth Edition, explains how successful companies manage human resources in order to compete effectively in a dynamic, global environment. Long known and respected as a tightly integrated, clear, higher-level text, MANAGING HUMAN RESOURCES THRO...

69.

Financial Accounting מאת Carl S. Warren The authors of FINANCIAL ACCOUNTING, 11E, understand that you need to find important information quickly. This textbook uses an integrated learning system to help you complete homework and lead you to accounting mastery. Building on the authors' proven approach, clear examples and high-impact writin...

70.

Understanding Business Strategy: Concepts (Concepts (Cengage Learning)) מאת R. Duane Ireland Develop the knowledge, tools, and hands-on skills that help today's most successful firms achieve competitive advantage as you learn how solid management strategy equals decisive, effective action....

71.

Contemporary Financial Management (with Thomson ONE) מאת R. Charles Moyer Gain a comprehensive understanding of contemporary financial management as the latest edition of Moyer/McGuigan/Kretlow’s successful CONTEMPORARY FINANCIAL MANAGEMENT introduces the principles you need to know to maximize shareholder wealth and effectively manage cash flow. You’ll explore the in...

72.

Strategic Human Resource Management (with InfoTrac ) מאת Jeffrey A. Mello Make Human Resources work for you. STRATEGIC HUMAN RESOURCE MANAGEMENT shows you how through its unique system of concept integration. Most Human Resources textbooks give you the theories without showing you the connections to real life. This textbook lets you see both sides of Human Resources: the ...

73.

Fundamentals of Management מאת Ricky W. Griffin This skills-based text from respected author Ricky Griffin gives instructors the flexibility to integrate their own cases, exercises, and projects while continuing to provide them with a strong theoretical framework. Chapters are organized according to a strong pedagogy, featuring learning objective...

74.

Operations Management: Goods, Service, and Value Chains (with CD-ROM and Crystal Ball Pro 2000) מאת David Alan Collier This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. Its highly current coverage includes contemporary and relevant service theory and applications. Appropriate manufacturing applications and theory are included where relev...

75.

Strategic Management: Value Creation, Sustainability, and Performance מאת Charles E. Bamford STRATEGIC MANAGEMENT: VALUE CREATION SUSTAINABILITY PERFORMANCE, First Edition, provides an innovative and effective new approach to the study of strategic management. This groundbreaking text emphasizes growth-oriented businesses and highly competitive environments, applying traditional principles ...

76.

Advanced Accounting מאת Paul M. Fischer Offer your students the most authoritative, comprehensive coverage of advanced accounting topics available with Fischer/Taylor/Cheng's ADVANCED ACCOUNTING, Tenth Edition. Fully revised to incorporate the latest FASB statements and their impact on consolidations, ADVANCED ACCOUNTING, Tenth Edition, c...

77.

Microeconomics: Principles and Policy מאת William J. Baumol This text is well-known for using the Keynesian model in the teaching of economics; yet, in recent editions, the authors expanded coverage of the growth model considerably to achieve more balanced coverage. The text uses the aggregate supply/aggregate demand model as a fundamental tool for learning ...

78.

Principles of Management מאת Robert Kreitner Management, 11/e takes a practical, student-oriented approach toward teaching management with an emphasis on current topics, including issues of diversity, ethics, and technology. The student-friendly content features references to pop culture and cites current publications of interest to students. ...

79.

Management Fundamentals: Concepts, Applications, Skill Development מאת Robert N. Lussier With its three-pronged approach of concepts, applications, and skill development, MANAGEMENT FUNDAMENTALS gives you a solid foundation of management concepts and real skills you can use in the workplace. Through a variety of thought-provoking applications, Lussier challenges you to think critically ...

80.

Resumes, Cover Letters, Networking, and Interviewing מאת Clifford W. Eischen Maximize your two year degree and land the job you want with RÉSUMÉS, COVERLETTERS, NETWORKING, AND INTERVIEWING. Build the résumé that best suits your career goals using today's business technologies, including electronic résumé formatting. You'll also learn a simple approach to the entire em...

81.

Study Guide for Brigham/Houston's Fundamentals of Financial Management, 12th מאת Eugene F. Brigham Earn the grade you want in your course with the help of this invaluable tool. This Study Guide lists key learning objectives for each chapter, outlines key sections, provides self-test questions, and a set of problems similar to those in the book and those that may be used on tests, with fully worke...

82.

Managerial Accounting: An Introduction to Concepts, Methods and Uses מאת Michael W. Maher Now you can focus on the concepts, methods, and uses of managerial accounting that will prepare you to become an effective manager in today's business world. This classic MBA text balances managerial accounting coverage with a strong emphasis on management decision-making. You learn how to truly use...

83.

Managerial Accounting מאת Carl S. Warren The authors of MANAGERIAL ACCOUNTING, 10E, understand that you need to find important information quickly. This textbook uses an integrated learning system to help you complete homework and lead you to accounting mastery. Building on the authors' proven approach, clear examples and high-impact writi...

84.

Study Guide for Brigham/Houston's Fundamentals of Financial Management, Concise Edition, 6th Eugene F. Brigham

Study Guide for Brigham/Houston's Fundamentals of Financial Management, Concise Edition, 6th מאת Eugene F. Brigham Earn the grade you want in your course with the help of this invaluable tool. This Study Guide lists key learning objectives for each chapter, outlines key sections, provides self-test questions, and offers a set of problems similar to those in the text and Test Bank with fully worked-out solutions....

85.

Understanding the Law מאת Donald L. Carper Learn the basics of business law and what it means to you with UNDERSTANDING THE LAW, Fifth Edition. This popular text discusses how various aspects of the law affect the individual, highlighting the personal law issues that confront people in their everyday lives. UNDERSTANDING THE LAW uses engagin...

86.

Fundamentals of Organizational Behavior (with InfoTrac ) מאת Andrew J. DuBrin FUNDAMENTALS OF ORGANIZATINAL BEHAVIOR is the perfect tool to lead you to success! This concise text blends explorations of organizational behavior with managerial insight, self-assessment, skill development and prescription....

87.

Managerial Economics: Applications, Strategies, and Tactics מאת James R. McGuigan Packed with powerful examples from actual managers, MANAGERIAL ECONOMICS, 11e teaches you how to think analytically -- and make better business decisions. Written by a seasoned and well-respected author team, Managerial Economics equips readers with the economic tools to avoid analytic pitfalls and ...

88.

Future of Business מאת Lawrence J. Gitman THE FUTURE OF BUSINESS prepares students for a successful career in business by equipping them with the knowledge, skills, and competencies they need to prepare for tomorrow's competitive workplace. Each chapter offers a thorough presentation of business principles and also highlights emerging busin...

89.

Business Communication: Process and Product (with meguffey.com Printed Access Card) מאת Mary Ellen Guffey BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts while retaining a concise, logical 16-chapter organization. Written by award-winning author Mary Ell...

90.

Study Guide for Baumol/Blinder's Microeconomics: Principles and Policy, 11th William J. Baumol

Study Guide for Baumol/Blinder's Microeconomics: Principles and Policy, 11th מאת William J. Baumol The study guide assists you in understanding the text's main concepts. It includes learning objectives; lists of important concepts and terms for each chapter; quizzes that help you test your understanding and comprehension of concepts; multiple-choice tests for self-understanding; lists of suppleme...

91.

Financial Reporting and Analysis: Using Financial Accounting Information (with ThomsonONE - Business School Edition Printed Access Card) מאת Charles H. Gibson Discover the significance of financial statements in business today as you learn to prepare and use financial information using actual examples from well-known companies in Gibson's FINANCIAL REPORTING AND ANALYSIS: USING FINANCIAL ACCOUNTING INFORMATION, Eleventh Edition. This well organized, invit...

92.

Exploring Marketing Research (with Qualtrics Card) מאת William G. Zikmund EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing re...

93.

Business William M. Pride

Business מאת William M. Pride The tenth edition of this best-selling introductory text features an up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, form...

94.

Cornerstones of Cost Accounting מאת Don R. Hansen Providing the most up-to-date and thorough coverage of cost management topics, Hansen/Mowen's CORNERSTONES OF COST ACCOUNTING provides students with a solid foundation with its unique Cornerstones approach. Created from our research on student learning behavior, this step-by-step format helps studen...

95.

Macroeconomics: A Contemporary Introduction מאת William A. McEachern Taking a "just-in-time" approach by introducing material just as it is needed to develop an argument, MACROECONOMICS: A CONTEMPORARY APPROACH, Eighth Edition, truly leads by example. In a decidedly non-condescending tone, McEachern assumes that students are already intuitively familiar with many eco...

96.

Macroeconomics: Principles and Policy מאת William J. Baumol This text is well-known for using the Keynesian model in the teaching of economics; yet, in recent editions, the authors have expanded coverage of the growth model considerably to achieve more balanced coverage. The text uses the aggregate supply/ aggregate demand model as a fundamental tool for lea...

97.

Essentials of Statistics for Business and Economics (with CD-ROM) מאת David R. Anderson Trust the latest version of this market-leading essentials text to introduce sound statistical methodology in a proven applications setting. ESSENTIALS OF STATISTICS FOR BUSINESS AND ECONOMICS, 5e, includes all of the strengths of the longer best-selling Anderson/Sweeney/Williams STATISTICS FOR BUSI...

98.

Statistics for Management and Economics (with CD-ROM) מאת Gerald Keller STATISTICS FOR MANAGEMENT AND ECONOMICS, 8e, emphasizes applications over calculation. It illustrates how vital statistical methods and tools are for today's managers--and teaches you how to apply them to real business problems. Using a proven three-step "ICI" approach to problem solving, the text t...

99.

Global Strategy מאת Mike W. Peng Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Second Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of stu...

100.

Cornerstones of Managerial Accounting מאת Maryanne M. Mowen Discover the managerial accounting text written to complement the way you study and learn! CORNERSTONES OF MANAGERIAL ACCOUNTING, 3E, uses a unique framework to show you the key concepts, or "Cornerstones," of accounting. As you come to understand these fundamental calculations, you will develop cri...