הוצאת Kaplan Business
הספרים של הוצאת Kaplan Business
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In Let Them Eat Cake: Marketing Luxury to the Masses—As Well as the Classes, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market.
Pamela Danziger notes that the luxury market is changing radically ... |
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What No One Ever Tells You About Investing in Real Estate : Real-Life Advice from 101 Successful Investors
מאת Robert J. Hill
Good laughs accompany real estate investment book By Robert J. Bruss /Inman News As published in the L.A. Times, etc. February 13, 2005
The most unusual real estate book I have ever reviewed is "What No One Ever Tells You About Investing in Real Estate" by Robert J. Hill II. It contains ... |
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Using similes, metaphors, anecdotes, illustrations, and asking open-ended questions, then really listening to clients' stories, histories and backgrounds can elicit valuable information. Highly persuasive individuals and many of the top financial professionals use this communication style intuit...
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When it comes to starting a new business, there are many details entrepreneurs need to consider—securing a name, getting financing and licenses, and marketing the new venture are just a few. Without a practical business plan, new ideas drift or are lost completely due to a lack of preparation.
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Kiplinger's Money Smart Women: Everything You Need to Know to Acheive a Lifetime of Financial Security (Kiplinger's Personal Finance)
מאת Janet Bodnar
From their first job to their retirement years, women face unique challenges when it comes to managing their money. Because women play so many different roles -- and sometimes leave the workforce to raise children and care for family members – they need specific financial advice tailored to each...
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The Landlord's Survival Guide: How to Succesfully Manage Rental Property as a New or Part-Time Real Estate Investor
מאת Jeffrey Taylor
In The Landlord’s Survival Guide, Jeff Taylor shares fresh ideas and fresh perspectives that will help make any landlord more productive.
- Leigh Robinson, author of ,Landlording: A Handy Manual for Scrupulous Landlords and Landladies. ""Mr. Landlord's ideas have increased the pr... |
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Baby boomers heading into their retirement years must take the time to ensure that their estates are in order—and that means a lot more than just preparing a will and naming an executor. Insurance, taxes, and planning for Medicare and Medicaid are among the crucial considerations ...
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Financing College: How Much You'll Really Have to Pay and How to Get the Money
מאת From the editors of Kiplingers Personal Finance Magazine Saving for College Has Just Become Easier.College is becoming an increasingly vital path to career success. But as college costs continue to rise, parents and students like you are often left wondering if you will be able to afford a college education. In Financing College: How much You’ll...
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Building a Successful Construction Company by Patricia W. Atallah is a straightforward, conversational guide that emphasizes how strategic thinking is essential for starting and running a construction company today. With over 10 years of experience consulting on cons...
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Getting Them to Give a Damn: How to Get Your Front Line to Care about Your Bottom Line
מאת Eric Chester
""Businesses need to stop focusing on 'paradigm shifts' and 'strategic initiatives' and realize that none of that makes any sense if your front-line employees don't 'give a damn.'"" —Rhoda Olsen, President, Great Clips, Inc.
Transform the Your Bored, Uncaring ""Generation Why"" Young Wor... |
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Achieve a true competitive edge.
Speed is a double-edged sword that both scares and exhilarates business leaders in their efforts to get products to market faster, seize new opportunities before their competition, or increase productivity. But by doing the wrong things fast, waste is all that ... |
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This is not your boss's book on Six Sigma! The remarkable process of Six Sigma, which has been touted by such management gurus as GE's CEO, Jack Welch, is beautifully explained in this engaging, true-to-life tale. Never before has a business initiative transformed corporations so dramatically. Whil...
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Demographics are driving unprecedented opportunities in the student housing market. Enrollment at colleges and universities is booming. An estimated 75 million people will reach college age in the next decade. Add to that the growing shortage of on-campus, university-owned student housing. As a resu...
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""A solid... insightful explanation of how the Internet has armed the consumer—which is to say, everyone—against the mindless blather of corporate messaging attempts. Drop everything and read this book.""—The Wall Street Journal
The woman next to you in the coffee shop, typing ma... |
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A financial advisor recounts an interview with a recently retired physician who planned an enjoyable—and costly—retirement. The doctor wanted his entire portfolio in bonds, which was far too conservative to maintain the lifestyle he and his wife had planned. In the advisor’s words:
""This fe... |
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Why do Best Buy stores offer “Personal Assistants?” Why does MinuteClinic operate in Target and Cub Foods stores? Why does Kimpton Hotels tie in with the national Dress for Success cause? Why is the author of this book called the “godmother” of the new Volvo concept car? In this l...
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Campus CEO: The Student Entrepreneur's Guide to Launching a Multi-Million-Dollar Business
מאת Randal Pinkett Every year, hundreds of thousands of students in the U.S. enter college totally clueless as to their choice of a major, and even less sure about what they will do with the rest of their lives. But for a growing number of students, the financial pressures of college are far more...
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Why do 20 to 40 million Weblogs, or blogs, serve as an outlet for an estimated 32 million readers worldwide? And why do these numbers continue to skyrocket?
In Blogging for Business, authors Shel Holtz and Ted Demopoulos tell you exactly how and why more companies are incorporating b... |
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Struggling to Get Your Foot in the Door of Big Companies?Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off righ...
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In the last decade, real estate agents began viewing their livelihood as more than just a job. They’ve realized that their team can be viewed as a transferable entity of worth, one that can be bought and sold. Because of this, more and more agents can and will be able to sell, acquire, and me...
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