Speed is a double-edged sword that both scares and exhilarates business leaders in their efforts to get products to market faster, seize new opportunities before their competition, or increase productivity. But by doing the wrong things fast, waste is all that is accelerated, and value is sacrificed.

Historically, flawed human interactions have plagued most efforts to accelerate business success. Communication consultants Mickey Connolly and Richard Rianoshek believe that under the banner of expedience, managers are wasting the creative power of their employees, and that more output could be produced faster by managing the social issues that most owners and managers step over. Social literacy, they contend, is all about communication design. For the first time ever, Connolly and Rianoshek make their speed-guaranteed communications skills accessible to any business owner or manager. Readers will learn:

• Why communication is the answer to the modern demand for speed

• How genuine, skillful communication can heal the rift between high performance and meaningful work

• How communication can benefit such measurable areas as recruiting, retention, time to market, customer loyalty, and earnings per share

The information outlined by Connolly and Rianoshek will help readers improve the quality of their communication to promote trust, creativity, and coordinated action-thus producing more results per hour and achieving a true competitive edge.