הוצאת Broadway Business
הספרים של הוצאת Broadway Business
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How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware o...
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The Richest Man Who Ever Lived: King Solomon's Secrets to Success, Wealth, and Happiness
מאת Steven K. Scott In this short, powerful book, multimillionaire and bestselling author Steven K. Scott reveals King Solomon’s breakthrough strategies to achieve a life of financial success and personal fulfillment.Steve Scott flunked out of every job he held in his first six years after college. He couldn’t s... |
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The Art of War for Women: Sun Tzu's Ancient Strategies and Wisdom for Winning at Work
מאת Chin-Ning Chu Forget everything you think you know about strength, strategy and success. This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu’s philosophy to win in every aspect of life.Would you like to transform your weaknesses into strengt... |
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As Robert Shiller’s new 2009 preface to his prescient classic on behavioral economics and market volatility asserts, the irrational exuberance of the stock and housing markets “has been ended by an economic crisis of a magnitude not seen since the Great Depression of the 1930s.” As we all, ord...
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The Cult of the Amateur: How blogs, MySpace, YouTube, and the rest of today's user-generated media are destroying our economy, our culture, and our values
מאת Andrew Keen
Amateur hour has arrived, and the audience is running the showIn a hard-hitting and provocative polemic, Silicon Valley insider and pundit Andrew Keen exposes the grave consequences of today’s new participatory Web 2.0 and reveals how it threatens our values, economy, and ultimately the ver...
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How We Compete: What Companies Around the World Are Doing to Make it in Today's Global Economy
מאת Suzanne Berger
"Impressive... This is an evidence-based bottom-up account of the realities of globalisation. It is more varied, more subtle, and more substantial than many of the popular works available on the subject." -- Financial Times Based on a five-year study by the MIT Industrial Performance C...
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How anyone can be more effective with less effort by learning how to identify and leverage the 80/20 principle--the well-known, unpublicized secret that 80 percent of all our results in business and in life stem from a mere 20 percent of our efforts.The 80/20 principle is one of the great secrets of...
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The Male Factor: The Unwritten Rules, Misperceptions, and Secret Beliefs of Men in the Workplace
מאת Shaunti Feldhahn
Based on a nationwide survey and confidential interviews with more than three thousand men, bestselling author of For Women Only, Shaunti Feldhahn, has written a startling and unprecedented exploration of how men in the workplace tend to think, which even the most astute women might otherwise...
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No More Mondays: Fire Yourself -- and Other Revolutionary Ways to Discover Your True Calling at Work
מאת Dan Miller Is Your Job Making You “Stupid”?Adam Smith, author of The Wealth of Nations, once wrote that a person who spends his life performing the same repetitive tasks “generally becomes as stupid and ignorant as it is possible for a human creature to become.” Wow! Now that’... |
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A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the... |
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The Leader's Way: The Art of Making the Right Decisions in Our Careers, Our Companies, and the World at Large
מאת His Holiness The Dalai Lama
Born out of a decade of discussion between His Holiness the Dalai Lama and international management consultant Laurens van den Muyzenberg, The Leader’s Way is the unique meeting of two worlds: the global business landscape and Buddhism. At first sight, these seem to be an unlikely pairing. ...
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This remarkable book combines myth and psychology, the poetry of the Sufis and the wisdom of King Solomon, along with Needleman's searching of his own soul and his culture to explain how money can become a unique means of self-knowledge. Includes a "user's guide" and discussion section, exclusive to...
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The Greatest Trade Ever: The Behind-the-Scenes Story of How John Paulson Defied Wall Street and Made Financial History
מאת Gregory Zuckerman
In 2006, hedge fund manager John Paulson realized something few others suspected--that the housing market and the value of subprime mortgages were grossly inflated and headed for a major fall. Paulson's background was in mergers and acquisitions, however, and he knew little about real estate or ho...
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A Stake in the Outcome: Building a Culture of Ownership for the Long-Term Success of Your Business
מאת Jack Stack
The First Management Classic of the New Millennium!A bold experiment is taking place these days, as leading-edge companies turn upside down the management paradigm that has dominated corporate thinking for more than one hundred years. Southwest Airlines is perhaps the most visible practitione...
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The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary into the Extraordinary
מאת Mark Sanborn
Meet Fred.
In his powerful new book THE FRED FACTOR, motivational speaker Mark Sanborn recounts the true story of Fred, the mail carrier who passionately loves his job and who genuinely cares about the people he serves. Because of that, he is constantly going the extra mile handling the mail -... |
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A withering exposé of the unethical practices that triggered the indictment and collapse of the legendary accounting firm.Arthur Andersen's conviction on obstruction of justice charges related to the Enron debacle spelled the abrupt end of the 88-year-old accounting firm. Until recently, the vener...
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A new 21st century individualism is overtaking “corporation-as-king” capitalism, transforming the way we work and live. Today, real power rests in the hands of creative individuals like Bill Gates, Warren Buffett, Oprah Winfrey, and Steven Spielberg, who are changing the world one great idea at ...
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Hoodwinked: An Economic Hit Man Reveals Why the World Financial Markets Imploded--and What We Need to Do to Remake Them
מאת John Perkins
John Perkins has seen the signs of today's economic meltdown before. The subprime mortgage fiascos, the banking industry collapse, the rising tide of unemployment, the shuttering of small businesses across the landscape are all too familiar symptoms of a far greater disease. In his former life as an...
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Whether you want to win that new account or inspire your family and friends, bestselling author and acclaimed speaker Mark Sanborn shows us how to make every performance count.Every day, we are called to perform— at work, at home, in our communities. But is it possible to make every perf... |
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In the middle of the road of my life I awoke in a dark wood where the true way was wholly lost-DANTELike Dante, many of today's corporate workers find themselves lost in the day-to-day duties of their jobs. Our lives seem shaken by the events of September 11 and the seemingly en...
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Do you overspend? Undersave? Keep secrets about money from a spouse or family member? Are you anxious about dealing with your finances? If so, you are not alone. Let's face it–just about all of have complicated, if not downright dysfunctional, relationships with money. As Drs. Brad and Ted Klontz,...
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Presence: An Exploration of Profound Change in People, Organizations, and Society
מאת Peter M. Senge Presence is an intimate look at the development of a new theory about change and learning. In wide-ranging conversations held over a year and a half, organizational learning pioneers Peter Senge, C. Otto Scharmer, Joseph Jaworski, and Betty Sue Flowers explored the nature of transformation... |
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A heartfelt, deeply personal book, Showing Up for Life shines a bright light on the values and principles that Bill Gates Sr. has learned over a lifetime of “showing up” — lessons that he learned growing up in the Great Depression, and which he instilled in his children and continues to...
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Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference
מאת Tim Sanders Even the actions of a single person can help to change the world. How? Through simple acts of leadership and compassion. Open up this book, and discover the true stories of people whose actions have caused a chain reaction at work and in their communities. Among them:A manager who gives an employ... |
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The One Minute Entrepreneur: The Secret to Creating and Sustaining a Successful Business
מאת Ken Blanchard Mega-bestselling author Ken Blanchard and celebrated business leaders Don Hutson and Ethan Willis present an inspiring story that reveals the secrets to becoming a successful entrepreneur.In THE ONE MINUTE ENTREPRENEUR, Ken Blanchard (coauthor of the #1 bestselling business classic ... |
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No More Dreaded Mondays: Ignite Your Passion - and Other Revolutionary Ways to Discover Your True Calling at Work
מאת Dan Miller
Is Your Job Making You “Stupid”?Adam Smith, author of The Wealth of Nations, once wrote that a person who spends his life performing the same repetitive tasks “generally becomes as stupid and ignorant as it is possible for a human creature to become.” Wow! Now that’s n...
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Who's Got Your Back: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success--and Won't Let You Fail
מאת Keith Ferrazzi
Disregard the myth of the lone professional “superman” and the rest of our culture’s go-it alone mentality. The real path to success in your work and in your life is through creating an inner circle of “lifeline relationships” – deep, close relationships with a few key trusted individual...
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A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came ... |
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Make the Impossible Possible: One Man's Crusade to Inspire Others to Dream Bigger and Achieve the Extraordinary
מאת Bill Strickland “Success is the point where your most authentic talents, passion, values, and experiences intersect with the chance to contribute to some greater good.”--Bill StricklandAccording to MacArthur Fellowship “genius” award winner Bill Strickland, a successful life is not something you s... |
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NATIONAL BESTSELLERPOM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But he...
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A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came fro...
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A look at the leadership secrets of the U.S. Military Academy explains the school's system and shows the four-step process--including self-command, direct leadership, indirect leadership, and executive leadership--that makes leaders. 50,000 first printing. $50,000 ad/promo....
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Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
מאת Jaynie L. Smith
Why should I do business with you… and not your competitor?Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your compet...
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The Collapse of the Dollar and How to Profit from It: Make a Fortune by Investing in Gold and Other Hard Assets
מאת James Turk
The dollar is in trouble. Its value on foreign exchange markets has been falling for the past six years, and now its gradual decline is about to become a rout. This spells big trouble for the American economy—but potential riches for smart investors. In The Collapse of the Dollar and How to Pro...
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The Last Word on Power: Executive Re-Invention for Leaders Who Must Make The Impossible Happen
מאת Tracy Goss
Citing the typical ineffectiveness of present-day reengineering, restructure, and quality-improvement techniques, a guide to effective change for executives explains how to overcome constraints and become future-driven....
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A compelling look at a new class of the affluent - the middle-class millionaires – whose attitudes and values are influencing and reshaping American lifeIn this groundbreaking book, Russ Alan Prince and Lewis Schiff examine the far-reaching impact of the middle class millionaires–people who e...
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From Chris Widener, the author of the breakout bestseller The Angel Inside, comes an inspiring new parable on the power of influence.The Art of Influence will make you think twice about everything you've ever learned about influence. As Chris Widener’s inspiring story revea... |
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The authors of the national bestseller THE POWER OF NICE once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers. Our smallest actions and gestures often have outsized impact on our biggest... |
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Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of ...
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Fierce Leadership: A Bold Alternative to the Worst "Best" Practices of Business Today
מאת Susan Scott
From the author of the acclaimed book Fierce Conversations comes the antidote to some of the most wrongheaded practices of business today.·“Provide anonymous feedback.”·“Hire smart people.” ·“Hold people accountable.” These are all sound, business practices, right...
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Get Motivated!: Overcome Any Obstacle, Achieve Any Goal, and Accelerate Your Success with Motivational DNA
מאת Tamara Lowe
New York Times and Wall Street Journal BestsellerMotivated people advance further and faster in their careers, earn more money, are more productive, experience more satisfying relationships and are happier than the less- motivated people around them. But true motivation cannot b...
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What made the Sopranos finale one of the most-talked-about events in television history?Why is sudoku so addictive and the iPhone so irresistible?What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks?Elegance.In this thought-provoking explor...
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"You are the message." What does that mean, exactly? It means that when you communicate with someone, it's not just the words you choose to send to the other person that make up the message. You're also sending signals about what kind of person you are--by your eyes, your facial expression, ...
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“It’s not the magic that makes it work; it’s the way we work that makes it magic.”The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary busin... |
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Too many people assume the timeless principles of true leadership—of helping others achieve their full potential—don’t apply Monday through Friday during work hours or in any circumstance where a paycheck is involved. In GREATER THAN YOURSELF, Steve Farber proves them wrong: in this powerful a...
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Make the Impossible Possible: One Man's Crusade to Inspire Others to Dream Bigger and Achieve the Extraordinary
מאת Bill Strickland
Bill Strickland has spend the past thirty years transforming the lives of thousands of people through Manchester Bidwell, the jobs training center and community arts program he founded in Pittsburgh. Working with corporations, community leaders, and schools, he and his staff strive to give disadva...
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A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?The answer lies in the ever-present tension between fideli...
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The End of Detroit: How the Big Three Lost Their Grip on the American Car Market
מאת Micheline Maynard
An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America’s automobile industry.In the 1990s, Detroit’s Big Three automobile companies were riding high. The introduction of the minivan and the SUV had revitalized the industry, and it was widely...
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Since it was first published to wide acclaim in 1992, the bestselling Leadership Jazz has firmly placed itself among the great business classics. Former President Bill Clinton called it “astonishing,” and the late Peter Drucker advised, “Read this slowly. This book is wisdom in actio... |
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The Middle-Class Millionaire: The Rise of the New Rich and How They Are Changing America
מאת Russ Alan Prince
A compelling look at a new class of the affluent - the middle-class millionaires – whose attitudes and values are influencing and reshaping American lifeIn this groundbreaking book, Russ Alan Prince and Lewis Schiff examine the far-reaching impact of the middle class millionaires–people who enjo...
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The Six Fundamentals of Success: The Rules for Getting It Right for Yourself and Your Organization
מאת Stuart Levine
Everyone has his or her own style at work. But if you look at the people who are successful, you’ll see similarities. They always do the most important things first--they know how to prioritize. They can sum up how their company stands out from the pack in only a few minutes. They work with a...
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