1.

Change to Strange: Create a Great Organization by Building a Strange Workforce מאת Daniel M. Cable "It's not just a war for talent out there, it's a war for the right talent. Cable sheds light on how managers can identify and attract the right people to turn strategy into reality." --Susan Ashford, Associate Dean for Leadership Programming and the Executive MBA Program, University of Michigan "C...

2.

Inside the Mind of the Shopper: The Science of Retailing מאת Herb Sorensen How Today's Shoppers Really Think, Behave, and Buy: Breakthrough Insights for Creating High-Profit Retail Experiences! "Inside the Mind of the Shopper is the preeminent handbook for any marketer or retailer seeking to understand why people do what they do when they shop. Armed with the knowledge in ...

3.

Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands מאת Larry Light "Larry and Joan have laid out a great set of guiding principles for any business executive--whether they are revitalizing a brand or making sure it stays relevant." Russ Smyth, CEO, H&R Block; former President, McDonald's Europe "This book not only offers a unique insight into how the McDonald's br...

4.

The power of impossible thinking; transform the business of your life and the Yoram (jerry) Wind

The power of impossible thinking; transform the business of your life and the מאת Yoram (jerry) Wind

5.

The Network Challenge: Strategy, Profit, and Risk in an Interlinked World מאת Paul R. Kleindorfer Networks and the Enterprise: Breakthrough Thinking and Actionable Strategies "This book presents an amazing collection of insights on underlying forces and ways to thrive in our post-Coaseian age--an age in which the centralized firm is changing into an agile and resilient network of participants. ...

6.

Islam: The Religion and the People מאת Bernard Lewis Praise for Bernard Lewis "For newcomers to the subject[el]Bernard Lewis is the man." TIME Magazine "The doyen of Middle Eastern studies." The New York Times "No one writes about Muslim history with greater authority, or intelligence, or literary charm." British historian Hugh Trevor-Roper "Bernard...

7.

Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them מאת Howard R. Moskowitz Can you remember the world before the iPod? How about the world before chunky tomato sauce or brown mustard? Many of these products came about not through focus groups and polling, but rather through research and development labs and marketers developing the products they knew customers would want, ...

8.

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose מאת Rajendra S. Sisodia Love, Joy, Authenticity, and Soul: Building Winning Businesses in the New Age of Transcendence / Why today's most humane companies are blowing away the S&P 500 averages / Increasing "share of heart": delivering the emotional, experiential, and social value your stakeholders are demanding / 30 po...

9.

The Secrets of Economic Indicators: Hidden Clues to Future Economic Trends and Investment Opportunities, 2nd Edition מאת Bernard Baumohl "This is the real deal. Baumohl miraculously breathes life into economic indicators and statistics." --The Wall Street Journal "This is the most up-to-date guide to economic indicators and their importance to financial markets in print. The coverage of less-reported indicators, especially those fro...

10.

Marketing Metrics: 50+ Metrics Every Executive Should Master מאת Paul W. Farris Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics...

11.

Next Global Stage: The: Challenges and Opportunities in Our Borderless World מאת Kenichi Ohmae Globalization is a fact. You can't stop it; it has already happened; it is here to stay. And we are moving into a new global stage. A radically new world is taking shape from the ashes of yesterday's nation-based economic world. To succeed, you must act on the global stage, leveraging radically new...

12.

Capitalism at the Crossroads: Aligning Business, Earth, and Humanity (2nd Edition) מאת Stuart L. Hart "Capitalism at the Crossroads is built on strong theoretical underpinnings and illustrated with many practical examples. The author offers a pioneering roadmap to responsible macroeconomics and corporate growth." -Clayton Christensen, Professor of Business Administration, Harvard Business School and...

13.

Crossing the Energy Divide: Moving from Fossil Fuel Dependence to a Clean-Energy Future מאת Robert U. Ayres Praise for Crossing the Energy Divide "This book makes coherent and rigorous arguments that increasing energy efficiency is the primary driver of economic growth today and is key to managing climate change." Kandeh Yumkella, Director-General, United Nations Industrial Development Organization (UNID...

14.

Unlocking Opportunities for Growth: How to Profit from Uncertainty While Limiting Your Risk מאת Alexander B. van Putten "This book is a must for any Business Development Manager, Corporate Strategist, R&D Director, and anyone else who is accountable for growth in a corporation. It is an easy read that is practical and not fraught with useless academic theories." Ron Pierantozzi, Ph.D., CEO of PPT Research and Former...

15.

Making Strategy Work: Leading Effective Execution and Change מאת Lawrence G. Hrebiniak Without effective execution, no business strategy can succeed. Unfortunately, most managers know far more about developing strategy than about executing it -- and overcoming the difficult political and organizational obstacles that stand in their way. In this book, leading consultant and Wharton pro...

16.

Value Above Cost: Driving Superior Financial Performance with CVA, the Most Important Metric You've Never Used מאת Donald E. Sexton "Don Sexton has managed to weld key ideas from marketing, economics, finance, and statistics to explain clearly how marketing drives the financial performance of a company. Furthermore, he has given us forward control through his Customer Value Added metric that allows us to predict a company's futu...

17.

Winners Never Cheat: Even in Difficult Times, New and Expanded Edition מאת Jon M. Huntsman Author royalties from this book go to the Huntsman Cancer Foundation "The way Jon conducts his business and lives his life will not only inspire you to be a better person, citizen, and entrepreneur, it also will give you hope that the good guys don't finish last." Glenn Beck, CNN "Jon Huntsman is a...

18.

Learning from Catastrophes: Strategies for Reaction and Response מאת Howard Kunreuther Breakthrough Best Practices for Managing Extreme Risks--Both Natural and Man-Made *How to prepare for risks ranging from financial crises and climate change to pandemics and terrorism*Indispensable information for leaders and strategists in business, the public sector, and nonprofit organizations a...

19.

Wealth: Grow It, Protect It, Spend It, and Share It (Paperback) מאת Stuart E. Lucas Never has it been more important to read Wealth: Grow It, Protect It, Spend It, and Share It. More of us have created more wealth today than ever before; managing our retirement assets is increasingly our own responsibility; and America is bracing for the largest intergenerational transfer of weal...

20.

Starts with One, It: Changing Individuals Changes Organizations מאת J. Stewart Black "PROVOCATIVE, PRACTICAL, POWERFUL!" --Stephen R. Covey, Author of The Seven Habits of Highly Effective People "For any executive, this is an excellent roadmap for leading strategic change!" --Bill Marriott, Chairman and CEO, Marriott International, Inc. "Finally a book that gets it right. Organiza...

21.

Credit Derivatives: A Primer on Credit Risk, Modeling, and Instruments מאת George Chacko The credit risk market is the fastest growing financial market in the world, attracting everyone from hedge funds to banks and insurance companies. Increasingly, professionals in corporate finance need to understand the workings of the credit risk market in order to successfully manage risk in their...

22.

Work Wanted: Protect Your Retirement Plans in Uncertain Times מאת James W. Walker "Work Wanted is a must-read for all boomers who see more than a finish line for their career! Jim Walker and Linda Lewis bring new light to the concepts of aging, work, and retirement in this great book." --Marshall Goldsmith, executive coach and author, What Got You Here Won't Get You There "This ...

23.

Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits מאת James F. Parker The #1 Principle of Sustainable Business Success Is Simpler Than You Think "Do the Right Thing is about how any company can stay true to its soul. Jim Parker's deep and abiding belief in the power of people and culture in building a business of lasting worth is evident everywhere; so too is his humi...

24.

Better Green Business: Handbook for Environmentally Responsible and Profitable Business Practices מאת Eric G. Olson Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience from working across industries and functional boundaries, Dr. Eric G. Olson shows how to systematicall...

25.

From Lemons to Lemonade: Squeeze Every Last Drop of Success Out of Your Mistakes מאת Dean A. Shepherd Learn More from Failure, Learn It Faster...and Use Those Lessons to Achieve Breakthrough Success! We all fail. And we all want to learn from our failures. But learning from failure doesn't happen automatically. It requires very specific emotional and rational skills. You can learn those skills--from...