Are we really in control of the decisions we make? Ariely explains how to break free from systematic patterns of thought to make better, more sound, decisions. The hidden forces that shape our life.

שם הספר
Predictably Irrational: The Hidden Forces That Shape Our Decisions
The (Honest) truth about dishonesty - how we lie to everyone - especially ourselves
The Upside of Irrationality - The Unexpected Benefits of Defying Logic