Thomas, a museum curator, delves deeply into the rich design history of the Netherlands, beginning with the historical roots of Dutch crafts education and the moral and social ideals of modernism that became central to the nation’s cultural dialogue. Touching upon such issues as the emergence of the professional industrial designer, public work initiatives, debates about design as art, and the provocative notion of “anti-design,” Thomas argues that though Dutch design from the beginning has been driven by aims of functionality, simplicity, and affordability, it has also embraced luxury and exclusivity. The book also discusses the role played by leading Dutch designers and their works, including Wim Crouwel, Marcel Wanders, and the design collective Droog Design.