Rising from abject poverty in the early 1900s to create the most successful wine company in the world, the Gallo family used hard work, strong values and unfettered ambition to fuel their success. In Gallo Be Thy Name, biographer Jerome Tuccille follows the Gallo family as they ride the turbulent tides of American history, from Prohibition to the Great Depression, from the ’90s wine boom to today’s financial gyrations. He goes beneath the shiny surface of the Ernest & Julio Gallo Winery to unearth a sweeping story of passion and power that could only be told in America.