If you cut off a spider's head, it dies. But if you cut off a starfish's leg, it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now starfish organizations are changing the face of business and the world.


What's the hidden power behind the success of Wikipedia, Craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women's rights movements? What fundamental choice put General Motors and Toyota on vastly different paths? How could winning a Supreme Court case be the biggest mistake MGM could have made?


After five years of ground-breaking research, Ori Brafman and Rod A. Beckstrom share some unexpected answers, gripping stories, and a tapestry of unlikely connections. THE STARFISH AND THE SPIDER argues that organizations fall into two categories: traditional "spiders," which have a rigid hierarchy and top-down leadership, and revolutionary "starfish," which rely on the power of peer relationships.


It reveals how established companies and institutions, from IBM to Intuit to the U.S. government, are also learning how to incorporate starfish principles to achieve success. Find out:


* How the Apaches fended off the powerful Spanish army for 200 years.
* The power of a simple circle.
* The importance of catalysts who have an uncanny ability to bring people together.
* How the Internet has become a breeding ground for leaderless organizations.
* How Alcoholics Anonymous has reached untold millions with only a shared ideology and without a leader.