The book highlights startling new ideas and developments in technology and software, then predicts the future of the Internet and technology usage in general.

Evolution and personalization describe changes to:

* Human evolution - a rethinking of the role of technology in human evolution, outlining the role of the internet in changing communities
* Personal evolution - multiple identities on the web, cyborgs, biotechnology, cloning
* Infrastructure - the rise of the web, and future trends including .NET, peer-to-peer, portals
* Interfaces - the rise of Windows, Browsers and the story of 3D
* Internet Software - the rise of games, chat, web services, bots, and music downloads, and some more general types of evolution as relating to the Net
* Bot evolution - the rise of bots, their role on the internet, and the internet as a life form
* Virtual evolution - a stunning new theory about virtual existence and how we will end up as part of the web

A wide ranging series of ground breaking new ideas are raised in the book as part of a new perspective about the world, including the following:

* Personalization is at the heart of recent developments of internet architecture and interfaces, a virtually unnoticed phenomenon as far as its range and over-arching influence.
* The unmet need for 'interactivity' is determining software success on the web.
* 'Bots' or software agents are emerging as a major new piece in the jigsaw of new software and architecture. Companion bots will emerge as our typical interface to computers - which extend into becoming 'Virtual Existence.'
* A restructure of the Net is proposed, via use of bots. New 'orange links' could link data in a new ways.
* Our 'identity' is changing as we develop multiple persona on the web - becoming personalized
* Our 'bodies' are changing by the combined impact of bionics, biotechnology, drugs, spare parts and are also being personalized.
* Ideas can be alive as memes, but can the Internet become conscious too?
* Darwin's theory of evolution - has the way it operates on human beings changed?
* Technolution - technology's effect on evolution is the driving engine of change in our society today, rather than other theories of social change

It all comes together in a completely new perspective on technology, the Internet, and the future.