America's pre-eminent management lecturer and writer takes the management world inside timely and varied problems and opportunities of the 1990s. Drucker's latest book explores:
• The urgent requirement for each company to have a "theory of business"
• The five deadliest business sins of the 90s
• The need for executives to routinely seek new kinds of business and market information that today's technology provides
• Competition in the global economy
• How to develop new international markets
• Rules for managing the many kinds of family-owned businesses continuing to outnumber all other forms in the U.S.
• The extraordinary new cost-savings revolution in retailing Managing in a Time of Great Change, a bestseller for months in hardcover, is a wide-ranging guide for navigating the 1990s into the 21st century.
• The hardcover sales of Managing in a Time of Great Change are approaching 70,000 copies.
• Drucker remains the greatest "name" among all business and management writers today.
• Drucker's business pieces for the Wall Street Journal are read by millions.

שם הספר
Managing Oneself (Harvard Business Review Classics) (Harvard Business Review Classics) (Harvard Business Review Classics)
The Practice of Management