America's pre-eminent management lecturer and writer takes the management world inside timely and varied problems and opportunities of the 1990s. Drucker's latest book explores:
• The urgent requirement for each company to have a "theory of business"
• The five deadliest business sins of the 90s
• The need for executives to routinely seek new kinds of business and market information that today's technology provides
• Competition in the global economy
• How to develop new international markets
• Rules for managing the many kinds of family-owned businesses continuing to outnumber all other forms in the U.S.
• The extraordinary new cost-savings revolution in retailing Managing in a Time of Great Change, a bestseller for months in hardcover, is a wide-ranging guide for navigating the 1990s into the 21st century.
• The hardcover sales of Managing in a Time of Great Change are approaching 70,000 copies.
• Drucker remains the greatest "name" among all business and management writers today.
• Drucker's business pieces for the Wall Street Journal are read by millions.