Born in Los Angeles and raised in the epicenter of the California hot rod explosion, Ed Roth created automotive forms purely from his own imagination. His hand-built creations and revolutionary techniques transformed car design, reinvented American hot rod culture and put Detroit on notice. Each of his creations transcended function and form to turn the American automobile into rolling sculpture. He fathered a movement known as Lowbrow Art, and his sculpture, design, and illustration inspired underground cartoonists and tattoo artists, and launched the careers of such artists as Robert Williams. This volume features articles, essays, and writing by Ilene Roth, Von Franco, Coop, Todd Schorr, The Pizz, Greg Escalante, and more.

Born in Los Angeles and raised in the epicenter of the California hot rod explosion, Ed Roth created automotive forms purely from his own imagination. His hand-built creations and revolutionary techniques transformed car design, reinvented American hot rod culture and put Detroit on notice. Each of his creations transcended function and form to turn the American automobile into rolling sculpture. He fathered a movement known as Lowbrow Art, and his sculpture, design, and illustration inspired underground cartoonists and tattoo artists, and launched the careers of such artists as Robert Williams. This volume features articles, essays, and writing by Ilene Roth, Von Franco, Coop, Todd Schorr, The Pizz, Greg Escalante, and more.