"A fast-paced tell-all. . .one of the great business stories of our young century."--Steve Cherry, IEEE Spectrum Magazine


The Xbox 360 and PlayStation 3 game systems have changed the face of home entertainment. But few know the amazing story inside the consoles--how David Shippy and his team of engineers at the Sony/Toshiba/IBM Design Center (STI) forged the tiny miracle at the core of it all: a revolutionary microprocessor chip that set a new paradigm in personal computing. At stake were the livelihoods--and sanity--of an unsung group of tireless visionaries. At war were the giants Microsoft and Sony.


"Drama and secret deals. . . This is the real deal."--Bob Molyneaux, ChipBridge


Here is a dazzling, behind-the-scenes account of life in the tech world, featuring memorable characters, high-level corporate intrigue, and cutthroat business dealings. It's a story that's never been told--until now.


"The real story of a team of people tasked with doing the impossible."--John C. Beck, author of Got Game


"Remarkable. . .fascinating."--Dean Takahashi, author of Opening the Xbox


"The story of the whole effort to build the Cell."--The Wall Street Journal


"A riveting book. . .If you haven't read The Race for a New Game Machine because you re afraid it'll be a dry walkthrough of circuit design and inside baseball, put that out of your mind. It's rare to get the firsthand behind-the-scenes story of something like this, and it provides a valuable new perspective on the console wars. Put this on the gaming-book shelf that I know you have." --Wired Magazine