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MM (with Review Cards and Printed Access Card)Dawn Iacobucci
יצא לאור ע"י הוצאת South-Western College Pub,
שפת הספר: אנגלית |
ללא דירוג
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תקציר הספר
Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management questions. A concise visually compelling textbook with a suite of valuable online assets, Marketing Management, Student Edition is an effective new approach to teaching and learning Marketing Management.
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