Finally, a briefer version of one of the best-selling textbooks in the social psychology course for those who prefer less detail. Baron and Byrne set the standard for the course with their original book, and new co-author Nyla Branscombe has brought freshness and new insights with her expertise in topics such as prejudice, the self, gender and group processes. The briefer version retains all the hallmarks of the original text: up-to-date coverage of the quickly evolving area of social psychology--balanced in its coverage of fundamentals with current research--and written in a lively, engaging style.

שם הספר
Social Psychology (11/12th Edition)
Entrepreneurship: A Process Perspective