David Shipley

David Shipley

סופר


1.
Send—the classic guide to email for office and home and an instant success upon its original publication—has become indispensable for readers navigating the impersonal, and often overwhelming, world of electronic communication.  Filled with real-life email success (and horror) stories and a wealth of entertaining examples, Send reveals the hidden minefields and pitfalls of email. It provides clear rules for handling all of today’s thorniest email issues, from salutations and subject lines to bcc’s and emoticons. It explains when you absolutely shouldn’t send an email and what to do when you’ve sent (in anger or in error) a potentially career-ending electronic bombshell. And it offers invaluable strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send.

In this revised edition, David Shipley and Will Schwalbe have added fresh tales from the digital realm and a new afterword—“How to Keep Email from Taking Over Your Life,” which includes sage advice on handheld etiquette. Send is now more essential than ever, a wise and witty book that every businessperson and professional should read and read again....

2.
Email, call, fax, or just show up? What s the crucial-and often overlooked-line in an email? What s the best strategy when you have sent a potentially career-ending electronic bombshell? Enter Send -an absolutely e-ssential guide that shows how to write the perfect email and identify the numerous (but not always obvious) times when an email might land you in hot water (or even jail!). Description in Spanish: Repleto de trucos e instrucciones practicas, Enviar es una fuente inagotable de recursos para cualquier persona que use el correo electronico en casa o en la oficina. El efecto de desinhibicion que tiene la red nos ha llevado a todos alguna vez a enviar mensajes inadecuados, demasiado familiares o formales, y fuera de tono. En la epoca en que se escribian cartas -una practica en vias de extincion-, teniamos todo el tiempo del mundo para releer y reescribir antes de cerrar el sobre, y las cartas incendiarias eran mucho menos frecuentes que los correos electronicos ofensivos. Este ingenioso manual proporciona las orientaciones esenciales para problemas tan vitales como el uso del ''envio de copia'', la eleccion entre ''responder'' a secas o ''responder a todos'', el peligro del asunto ''urgente'' (que termina recordando al cuento de Pedro y el lobo) y la seleccion del titulo adecuado, el saludo, la despedida o la manera de disculparse. En resumen, una obra absolutamente esencial para comunicarse correctamente en cualquier situacion a traves del correo electronico....






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