There is nothing like a crisis to get people working together. That is why many leaders have found a downturn to be the ideal time to take business-enhancing actions that may be difficult or unpopular when times are good. Not only can disaster usually be avoided as a result, such actions can cause a business to emerge stronger than ever and out in front of its competition.

This book shows the way with:

21 ways to speed cash flow

33 ways to raise capital

87 ways to advertise profitably

22 alternatives to layoffs

75 ways to build repeat purchases

98 recession strategies

A 7-point turnaround plan

71 profit-boosting tactics

That is a total of 414 actions managers can take to strengthen a business and boost profits. Leaders perceptive enough to see there can be opportunity in adversity will implement those that apply to the businesses they run....