"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner.

According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out.

In The Elements of Persuasion, Maxwell and Dickman teach you how to tell stories too. They show you how storytelling relates to every industry and how anyone can benefit from its power.

Maxwell and Dickman use their experiences—both in the entertainment industry and as corporate consultants—to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that naturally results.

Let's face it: leading is a lot more fun than following. Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you.

...

A much older genre than is often thought, the historical novel has played a vital role in the development of the novel overall. It began in seventeenth-century France as a distinctive way of combining historical chronologies with fictive narratives. In Romantic Scotland, historical fiction underwent a further transformation, inspired by both antiquarian scholarship and crisis-oriented journalism. The first comprehensive study of its subject for many years, The Historical Novel in Europe highlights both the French invention and Scottish re-invention of historical fiction, showing how these two events prepared the genre's broad popularity during the nineteenth and twentieth centuries. In Europe, as well as in the Americas, the historical novel became as much a way of reading and a set of expectations as a memorable collection of books. The main authors discussed include Madame de Lafayette, the abbé Prévost, Walter Scott, Alexandre Dumas, Victor Hugo, Gustave Flaubert and Mark Twain....

...