Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money....

For serious students of yoga who have an established pranayama practice, this book is a follow-up to Rosen’s previous book, The Yoga of Breath. Here he picks up where he left off, offering a selection of traditional yogic techniques for those who wish to deepen their practice of pranayama and their understanding of the ancient wisdom of yoga. Rosen skillfully puts forward an array of awareness disciplines, breathing practices, mudras, and seals, interspersed with anecdotes and quotes from ancient texts.

The enclosed instructional CD by the author offers a variety of guided practices so that listeners can create their own pranayama series, with guidance from the author in the appendix....

For several thousand years, yogis have drawn on the powerful practice of pranayama, a technique of controlling the breath to maximize prana or life energy. Pranayama has been practiced to rejuvenate the body and as a means of self-study and self-transformation. While most yoga practitioners today focus on asanas, or body postures, a growing number of people are learning the complementary practice of pranayama to deepen and enrich their practice.

The Yoga of Breath is a guide to learning the fundamentals of pranayama and incorporating them into an existing yoga practice. Rosen's approach is easy to follow with step-by-step descriptions of breath and body awareness exercises accompanied by clear illustrations. The book also covers the history and philosophy of pranayama, offers useful practice tips, and teaches readers how to use props to enhance the exercises....

As baby boomers pass age 50, problems with knees, ankles, and backs are leading them into lower-impact forms of fitness. The stress of career and later-in-life children also have them seeking new ways to relax. Combine these pressures and it is no surprise that yoga is increasing in popularity among the 50-plus crowd. Tailored specifically for this burgeoning population, 50+ Yoga offers a straightforward approach that makes it easy to learn yoga at any age. The book's adaptable program allows readers in good shape to experience a challenging workout, while people with physical limitations benefit from gentler postures, breathing exercises, and meditation practices. Throughout the book, the author focuses on the needs of older beginning students, providing tips for moving comfortably into a pose, avoiding injury, and using helpful props, such as chairs, foam blocks, and cotton straps. The author details the basic principles of yoga and teaches the common elements of all postures and movements: alignment, breath, and awareness. However, the vast majority of the book is devoted to teaching the yoga poses through the use of step-by-step photos, clearly written instructions, and helpful hints from the author....