The marketing needs of a small business are unique and vary considerably from those of corporations. Unlike large corporations, small businesses lack the extensive resources of money, time and personnel. This book is designed as a practical, step-by-step guide for the small-business person. It will assist in maximizing available resources by providing practical marketing strategies that work for small businesses. Marketing is more than just advertising. This book will help small-business owners decide if they are developing the right product for the right target market and using the best media and distribution methods. Marketing Your Product explains how a company can carve a niche for its product in today's competitive consumer environment. It describes customers' buying impulses, how products satisfy those impulses, how to inform customers about products and what it takes to get products to consumers. Worksheets are included throughout the text and on the CD-ROM that will guide readers in developing their own personalized marketing plans. All forms are included on CD-ROM in MS Word and PDF formats....