Most supporters and opponents of globalization accept as true certain key ideas that govern the terms of the debate. Globalization, they contend, is the single dominant force shaping the world’s economies both today and into the future; an irresistible and growing part of economic reality. They see the fates of business, labor, and entire nations all determined by their ability to adapt to its dictates. These and other similar notions have become so completely accepted that they are now embraced as the conventional wisdom. In this book, the authors argue that these ideas are either largely false or at best highly exaggerated. The book presents a very different position, based on a serious look at the history of globalization and a reader-friendly presentation of the economic data that dramatically refute the accepted truths advanced by so many of its commentators. Central arguments include: globalization is not a new phenomenon, but has grown and diminished throughout modern history; dealing with globalization requires local and specific rather than generic and global responses; and that as services come to dominate national economies, globalization will wane in importance....

Most supporters and opponents of globalization accept as true certain key ideas that govern the terms of the debate. Globalization, they contend, is the single dominant force shaping the world’s economies both today and into the future; an irresistible and growing part of economic reality. They see the fates of business, labor, and entire nations all determined by their ability to adapt to its dictates. These and other similar notions have become so completely accepted that they are now embraced as the conventional wisdom. In this book, the authors argue that these ideas are either largely false or at best highly exaggerated. The book presents a very different position, based on a serious look at the history of globalization and a reader-friendly presentation of the economic data that dramatically refute the accepted truths advanced by so many of its commentators. Central arguments include: globalization is not a new phenomenon, but has grown and diminished throughout modern history; dealing with globalization requires local and specific rather than generic and global responses; and that as services come to dominate national economies, globalization will wane in importance....

Bruce Greenwald, one of the nation`s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It?s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?...

Most supporters and opponents of globalization accept as true certain key ideas that govern the terms of the debate. Globalization, they contend, is the single dominant force shaping the world’s economies both today and into the future; an irresistible and growing part of economic reality. They see the fates of business, labor, and entire nations all determined by their ability to adapt to its dictates. These and other similar notions have become so completely accepted that they are now embraced as the conventional wisdom. In this book, the authors argue that these ideas are either largely false or at best highly exaggerated. The book presents a very different position, based on a serious look at the history of globalization and a reader-friendly presentation of the economic data that dramatically refute the accepted truths advanced by so many of its commentators. Central arguments include: globalization is not a new phenomenon, but has grown and diminished throughout modern history; dealing with globalization requires local and specific rather than generic and global responses; and that as services come to dominate national economies, globalization will wane in importance....