This book offers students, novice designers, and battle-toughened professionals alike an insider's guide to the complexities of current graphic design practice and thinking.

It contains all you need to know to survive and prosper in the complex, ever-shifting world of graphic design. Set out in A-Z style and written in a realistic, conversational, and insightful way, the book provides advice on the fundamental topics and issues that face designers in their daily lives. It looks at everything from kerning to presenting, from budgeting to dealing with rejection, from annual reports to interface design.

Adrian Shaughnessy, author of the best-selling How to be a Graphic Designer Without Losing Your Soul, is himself a successful designer, and brings a wealth of experience to this very useful and entertaining book....

It's a rare graphic designer who hasn't contemplated setting up his or her own studio. It's part of a designer's DNA to want to own and run a studio. Many do, while others spend a lifetime wondering if they should. But where does the ambitious designer go for advice and guidance?

Who better than the founders of some of the best design studios in the world?

Tony Brook and Adrian Shaughnessy conduct penetrating interviews with a group of visionary graphic designers who have formed and run landmark international design studios. In a series of candid and revealing interviews, many of the leading figures in contemporary graphic design reveal the secrets behind creating a vibrant studio culture....