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"Captivates the reader, answers all those puzzling questions that caused your mother (or priest or guidance counselor or gym teacher) to blame God and/or hormones....Her prediction of a more open and egalitarian order provides a compelling--and hopeful--vision for the future."
THE PHILADELPHIA INQUIRER
Love at first sight...the copulatory gaze...dinner dates...jealousy... intimacy... homesexuality...infidelity...Dr.Helen Fisher, an anthropologist at the American Museum of Natural History, explains it all in this four-million-year history of the human species. She demystifies much about romance and pairing that we tend to believe is willfull or just plain careless. She offers new explanations for why men and women fall in love, marry, and divorce, and discusses the future of sex in a way that will surprise you.
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"If you want flashes and particular experiences of romantic love, read novels. If you want to understand this central quality of human nature to its roots, read Why We Love."
—Edward O. Wilson

In Why We Love, renowned anthropologist Helen Fisher offers a new map of the phenomenon of love—from its origins in the brain to the thrilling havoc it creates in our bodies and behavior. Working with a team of scientists to scan the brains of people who had just fallen madly in love, Fisher proved what psychologists had until recently only suspected: when you fall in love, specific areas of the brain "light up" with increased blood flow. This sweeping new book uses this data to argue that romantic passion is hardwired into our brains by millions of years of evolution. It is not an emotion; it is a drive as powerful as hunger.

Provocative, enlightening, engaging, and persuasive, Why We Love offers radical new answers to age-old questions: what love is, who we love—and how to keep love alive.
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The national bestseller that shows you how a better understanding of who you are will help you find and keep the love you want

Helen Fisher can often tell, almost instantly, the hidden strengths and weaknesses in a relationship that are likely to keep a couple together or pull them apart. The words they choose, their facial structure and body language, even their doodles and where they live give strong clues to their personality type. After three decades of studying romantic relationships, Fisher has discovered that your dominant personality type guides not only who you are but who you love.

Why Him? Why Her? provides a new way to understand relationships, whether you’re searching for one or eager to strengthen the one you have. Beginning with a scientifically developed questionnaire to determine your prevailing personality type, Fisher tells you not only what type of person you might have chemistry with but how to find them, attract them, and keep them. Once you know the personality profile of the partner you’re with—or hope to find—you can use your knowledge of how your types match up to improve your love life.

More than seven million people in forty countries have learned Fisher’s techniques and are using these tools to make and keep lasting romantic connections. Based on proven results, this groundbreaking book goes beyond theory to show that the complex nature of romance isn’t so complicated once you truly understand yourself and others. Provocative and illuminating, Fisher’s book deserves to be read by everyone looking to be loved for who they really are.

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