In April 1970, during the glory days of the Apollo space program, NASA sent Navy Captain Jim Lovell and two other astronauts on America's fifth mission to the moon. Only fifty-five hours into the flight of Apollo 13, disaster struck: a mysterious explosion rocked the ship, and soon its oxygen and power began draining away.
Written with all the color and drama of the best fiction, APOLLO 13 (previously published as Lost Moon) tells the full story of the moon shot that almost ended in catastrophe. Minutes after the explosion, the three astronauts are forced to abandon the main ship for the lunar module, a tiny craft designed to keep two men alive for just two days. As the hours tick away, the narrative shifts from the crippled spacecraft to Mission Control, from engineers searching desperately for a way to fix the ship to Lovell's wife and children praying for his safe return. The entire nation watches as one crisis after another is met and overcome. By the time the ship splashes down in the Pacific, we understand why the heroic effort to rescue Lovell and his crew is considered by many to be NASA's finest hour.
Now, thirty years after the launch of the mission, Jim Lovell and coauthor Jeffrey Kluger add a new preface and never-before-seen photographs to Apollo 13. In their preface, they offer an incisive look at America's waxing and waning love affair with space exploration during the past three decades, culminating only recently when the Apollo 13 spacecraft itself, long consigned to an aviation museum outside Paris, was at last returned to its rightful home in the United States. As inspiring today as it was thirty years ago, the story of Apollo 13 is a timeless tribute to the enduring American spirit and sparkling individual heroism....

"Using real world examples, such as traffic flow, politics and baby linguistics, the author makes the theories of 'simplexity' accessible to the layperson...Kluger makes complex science seem simple."
--Kirkus

"Kluger makes the modern world comprehensible...his astonishing discoveries require no exaggeration..[his] findings are likely to incite controversy, confirming his contention that explaining simplicity and complexity is never as straightforward as it seems."
--Publishers Weekly

"Simplexity...is a study of human behavior, and the way we perceive things and events, and how our perception frequently causes us to make wrong assumptions and to perceive simplicity (or complexity) where it does not exist, The book is sure to be a deserved hit among the ever-growing Freakonomics crowd."
-Booklist

Why are the instruction manuals for cell phones incomprehensible?
Why is a truck driver's job as hard as a CEO's?
How can 10 percent of every medical dollar cure 90 percent of the world's disease?
Why do bad teams win so many games?

Complexity, as any scientist will tell you, is a slippery idea. Things that seem complicated can be astoundingly simple; things that seem simple can be dizzyingly complex. A houseplant may be more intricate than a manufacturing plant. A colony of garden ants may be more complicated than a community of people. A sentence may be richer than a book, a couplet more complicated than a song.

These and other paradoxes are driving a whole new science--simplexity--that is redefining how we look at the world and using that new view to improve our lives in fields as diverse as economics, biology, cosmology, chemistry, psychology, politics, child development, the arts, and more. Seen through the lens of this surprising new science, the world becomes a delicate place filled with predictable patterns--patterns we often fail to see as we're time and again fooled by our instincts, by our fear, by the size of things, and even by their beauty.

In Simplexity, Time senior writer Jeffrey Kluger shows how a drinking straw can save thousands of lives; how a million cars can be on the streets but just a few hundred of them can lead to gridlock; how investors behave like atoms; how arithmetic governs abstract art and physics drives jazz; why swatting a TV indeed makes it work better. As simplexity moves from the research lab into popular consciousness it will challenge our models for modern living. Jeffrey Kluger adeptly translates newly evolving theory into a delightful theory of everything that will have you rethinking the rules of business, family, art--your world.

...

"Sure to be a deserved hit among the ever-growing Freakonomics crowd."
--Booklist

"Kluger makes the modern world comprehensible."
--Publishers Weekly

"A fascinating journey."
--Library Journal

Sometimes a complex problem has an easy solution. And sometimes there's more to a simple thing than first appears.

In Simplexity, Time senior writer Jeffrey Kluger shows how a drinking straw can save thousands of lives, how a million cars can be on the streets but just a few hundred of them can lead to gridlock, how investors behave like atoms; how arithmetic governs abstract art and physics drives jazz, and why swatting a TV indeed makes it work better.

Kluger adeptly translates newly evolving science into a delightful theory of everything that will have you rethinking the rules of business, family, art--your world....