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With $8000 and a dream to create a men's lifestyle magazine that he would like to read, Hugh Hefner put together the first issue of Playboy magazine on his kitchen table. Over half a century later, Playboy has grown to become one of most well known brands in the world, and Hefner remains the face of the brand and the ultimate brand champion.
Susan Gunelius uncovers how a brand associated with sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. For over 50 years, Hugh Hefner has lived the Playboy brand promise, and Playboy has become one of the most recognized brands in the world. It's a fascinating story of determination, dedication and belief in a product. It's the story of brand building, brand value, brand longevity and the ultimate brand champion. ...
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Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think. More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You’ll be able to: - Learn the parts of a blog, what Blogger does, and how to choose goals and blog topics
- Choose a domain name, learn to use the dashboard, pick a template, and configure settings
- Dress up your blog with themes and find out where to get plenty of free ones
- Learn blogging etiquette and some secrets for long-term success
- Make money from your blog with Google Adsense, contextual and text link ads, and merchandising with CafePress
- Set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging
- Take advantage of social networking sites and learn simple search engine optimization techniques
- Maintain your blog with tools like Blog This! and Quick Edit
- Moderate comments effectively, track your stats, and more
Google Blogger is a great choice for beginning bloggers, and Google Blogger For Dummies gives you the know-how to venture confidently into the blogosphere....
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