From the Impresario of NBC’s hit show The Apprentice

TRUMP ON TRUMP: “I like thinking big. I always have. To me it’s very simple: if you’re going to be thinking anyway, you might as well think big.”

And here’s how he does it: the art of the deal.

Beginning with a week in Trump’s high-stakes life, Trump: The Art of the Deal gives us Trump in action. We see just how he operates day to day—how he runs his business and how he runs his life—as he chats with friends and family, clashes with enemies, efficiently buys up Atlantic City’s top casinos, changes the face of the New York City skyline . . . and plans the tallest building in the world.

TRUMP ON TRUMP: “I play it very loose. I don’t carry a briefcase. I try not to schedule too many meetings. I leave my door open. . . . I prefer to come to work each day and just see what develops.”


Even a maverick plays by rules, and here Trump formulates his own eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths (“You don’t necessarily need the best location. What you need is the best deal”); he names names, spells out the zeros, and fully reveals the deal-maker’s art: from the abandoned property that became the Jacob K. Javits Convention Center to the seedy hotel that became the Grand Hyatt; from the race to rebuild Central Park’s Wollman Skating Rink to the byzantine saga of the property that became Trump Tower. And throughout, Trump talks—really talks—about how he does it.

TRUMP ON TRUMP: “I always go into a deal anticipating the worst. If you plan for the worst—if you can live with the worst—the good will always take care of itself.”

Donald Trump is blunt, brash, surprisingly old-fashioned in spots—and always, always an original. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the art of the deal. It’s the most streetwise business book there is—and a sizzling read for anyone interested in money and success.


From the Hardcover edition....

Donald Trump, promotor inmobiliario y estrella del programa de television, El Aprendiz, le pidio a 100 de los expertos mas exitosos en el area de los bienes raices que le dieran el mejor consejo sobre los bienes raices que ellos habian recibido alguna vez. Las respuestas son perspicaces, practicas y particularmente utiles para aquella persona que desee obtener ganancias en el incierto mercado actual, sea comercial o privado....

Donald J. Trump is an icon: the very definition of the American success story. The star of The Apprentice and developer of some of the planet's most prestigious real estate, he's been on the bottom and risen to become one of the world's wealthiest men.

Bill Zanker started The Learning Annex with $5,000 of his own money. After meeting Donald Trump, Zanker learned to Think BIG himself and grew The Learning Annex from a $5 million a year company into one that's generating over $100 million a year in sales—and still growing.

For the first time ever, you too can learn Trump's secrets to thinking BIG and kicking ass! Learn:

• Momentum: the Big Mo. How to get it and how to get it back.
• Revenge: how and when to get it (and why it's so sweet).
• "I love you, now sign this!" Why contracts in business and personal life are so important.
• Real-life stories from people who've applied the think BIG formula in their own lives.

...

¿Tienes lo que se necesita para triunfar?

Donald J. Trump es un ícono: la misma definición del sueño americano. La estrella de The Apprentice y el promotor inmobiliario de algunos de los bienes inmuebles más prestigiosos del mundo, él ha estado en lo más bajo y ha logrado remontar vuelo hasta llegar a ser uno de los hombres más ricos del mundo.

Bill Zanker fundó The Learning Annex con solo $5,000 y lo transformó en una compañía de $5 millones anuales. Esto fue antes de conocer a Donald Trump. Treinta meses después, luego de que Zanker aprendiera el secreto del éxito, The Learning Annex genera ahora más de $100 millones al año en ventas—y no para de crecer.

Juntos son ejemplos en vida de cómo pensar en grande y saber cuando apoyar tus opiniones agresivamente—sin que te importen lo que tus críticos o adversarios pueden decir—puede ayudarte a llevar tus logros personales y profesionales al nivel máximo. ¡Ahora, por primera vez, podrás aprender el secreto del éxito de Trump! Aprenderás sobre:

• Tomar impulso: cómo obtenerlo y cómo reencontrarlo.
• La venganza: cuándo y cómo conseguirla (y por qué es tan dulce).
• "Te amo, pero firma aquí.": por qué los contratos en la vida profesional y personal son esenciales.
• Historias verdaderas sobre personas que han aplicado el secreto del éxito a sus propias vidas.

Estas estrategias han sido comprobadas y atestiguadas por aquellos que han aprendido el secreto del éxito de Donald Trump y han encontrado el éxito en sus propias vidas. Bill Zanker utilizó las estrategias de Donald para hacer crecer las ganancias de The Learning Annex veinte veces en menos de tres años. Ambos han llegado a lo más bajo y saben lo que se siente tener a todo el mundo en contra—¡y ambos han vuelto a subir a alturas inimaginables de éxito por pensar en grande y arrasar con todo! Es una actitud que fácilmente podrán aprender.

...

First he made five billion dollars.
Then he made The Apprentice.
Now The Donald shows you how to make a fortune, Trump style.

HOW TO GET RICH

Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in The Apprentice that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season.

In Trump: How To Get Rich, Trump tells all–about the lessons learned from The Apprentice, his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work.


With his characteristic brass and smarts, Trump offers insights on how to
• invest wisely
• impress the boss and get a raise
• manage a business efficiently
• hire, motivate, and fire employees
• negotiate anything
• maintain the quality of your brand
• think big and live large
Plus, The Donald tells all on the art of the hair!

With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it’s done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards.


From the Hardcover edition....

Donald J. Trump is an icon: the very definition of the American success story. The star of The Apprentice and developer of some of the planet's most prestigious real estate, he's been on the bottom and risen to become one of the world's wealthiest men.

Bill Zanker started The Learning Annex with $5,000 and grew it into a $5 million a year company. That was before he met Donald Trump. Thirty months later, after Zanker learned to think BIG himself, The Learning Annex is generating over $100 million a year in sales—and still growing.

Together, they're living examples of how thinking BIG and knowing when to back up your opinions aggressively—regardless of what your critics or opponents might say—can help you maximize your personal and professional achievements. For the first time ever, you too can learn Trump's secrets to thinking BIG! Learn:

• Momentum: the Big Mo. How to get it and how to get it back.
• Revenge: how and when to get it (and why it's so sweet).
• "I love you, now sign this!" Why contracts in business and personal life are so important.
• Real-life stories from people who've applied the think BIG formula in their own lives.

...

Donald Trump and Robert Kiyosaki are both concerned. Their concern is that the rich are getting richer but America is getting poorer. Like the polar ice caps, the middle class is disappearing. America is becoming a two-class society.

Soon you will be either rich or poor. Donald and Robert want you to be rich.

The world is facing many challenges and one of them is financial. The entitlement mentality is epidemic, creating people who expect their countries, employers, or families to take care of them. Trump and Kiyosaki, both successful businessmen, are natural teachers who share a passion for education. They have joined forces to address these challenges, because they believe you cannot solve money problems with money. You can only solve money problems with financial education. Trump and Kiyosaki want to teach you to be rich. Why We Want You To Be Rich was written for you....

Tough-minded real estate developer and star of The Apprentice, Donald Trump asked 100 of the world's most successful real estate experts to tell him the best real estate advice they ever received. The answers are insightful, practical, and particularly helpful for anyone wanting to profit from the current uncertain real estate market, whether commercial or private....

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