KEY BENEFIT: Business Mathematics, Eleventh Edition maximizes interest by presenting the necessary mathematics through real-world applications. New examples from real companies and the people who run them are woven throughout the book to apply the concepts to real practices. Many new photographs, news clippings, and graphs have been added to increase the relevance of chapter content to the world of business. The globalization of our society is emphasized through examples and exercises that highlight foreign countries and international topics. KEY TOPICS: Whole Numbers and Decimals; Fractions; Percent; Bank Services; Payroll; Mathematics of Buying; Mathematics of Selling; Simple Interest; Compound Interest; Annuities, Stocks, and Bonds; Business and Consumer Loans; Taxes and Insurance; Depreciation; Financial Statements and Ratios; Business Statistics. MARKET: For all readers interested in business mathematics.

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One of the biggest issues college math instructors face is capturing and keeping student interest. Over the years, John Hornsby has refined a creative solution--bringing the best of Hollywood into his mathematics classroom. Mathematical Ideas applies this same strategy of engaging students through video clips from popular cinema and television to the textbook. Alongside fresh data and tools, this Eleventh Edition uses up-to-the-minute images as well as old favorites of math being done in Hollywood. In addition, examples are clarified with additional annotations, chapter summaries are made more intuitive to aid review, and chapter tests now include specific section references, making it easier for students to refer back to topics that need more attention. With great care and effort, the authors have crafted this new edition to serve the needs of today's students and instructors.

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The tenth edition of Mathematical Ideas is the best ever! We have continued with the features and pedagogy that have made this book so successful over the years and at the same time, we've spent a considerable amount of time to incorporate fresh data, new photos, and new content (by way of a new chapter on trigonometry). We have tried to reflect the needs of our users--both long-time readers and those new to the Math Ideas way of teaching liberal arts math. We hope you'll be pleased with the results. Like its predecessors, this edition has been designed with a variety of students in mind. It is well-suited for several courses, including the aforementioned liberal arts audience, survey courses in mathematics, and mathematics for prospective and in-service elementary and middle school teachers. Ample topics are included for a two-term course, yet the variety of topics and flexibility of sequence make the text suitable for shorter courses as well. Our main objectives continue to be to provide comprehensive coverage of topics, appropriate organization, clear exposition, an abundance of examples, and well-planned exercise sets with numerous applications....