הוצאת AVA Publishing
הספרים של הוצאת AVA Publishing
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Love movies? Learn how films are made with this step-by-step introduction * Interviews, visuals, and clear text explore every element of movie making * Includes practical forms such as budgeting sheets and schedules
Everyone loves movies. But how are they r... |
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Computers have made it easier and faster to create animation than ever before. But speed isn’t everything. The thought, the creativity, and the characters are what make great animation. Basics Animation: Drawing for Animation examines the pre-production work behind memorable animated film. Dr...
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Second in the popular Basics Interior Architecture series * Perfect for intermediate interior design and architecture students * Elegantly explores more than 100 international case studies
Students of interior architecture and design were dazzled by the fir... |
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What’s new in animation? Find out! * Works from artists, animators, film-makers, scholars, archivists * Ideal for serious students of film making and animation
In this detailed look at animation today, a series of intriguing case studies are explored from... |
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"Basics Fashion Design: Developing a Collection" guides the reader through the process of developing a collection, from initial research through to final presentation. Fashion collections vary depending on market level, product type, season, customer and retail outlets. "Basics Fashion Design: Devel...
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Black and white is the heritage of photography, and this latest reference in the popular series offers a comprehensive look at the style for the amateur who wants to know more—especially those who have no experience in the form. Each section deals with a different aspect of the topic, fr...
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The first book in the series, Lighting, is essentially about how you see. Artists paint with oils or watercolors, photographers paint with light. It is the fundamental ingredient of every photo. How a shot is lit can greatly change the feeling it gives the viewer. Whether bright and happy or ...
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Basics Landscape Architecture: Urban Design provides an overview of urban design from a landscape architecture perspective. Urban design is an interdisciplinary practice that is concerned with defining the form of human settlements. Landscape architecture plays an important role in this process...
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How does design management change and evolve in different geographic and socio-cultural settings? Vision and Values in Design Management looks at the nature and value of design from a wide range of global perspectives: Korean, Chinese, South African, Scandinavian, North American/Canadian, Frenc...
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The Visual Dictionary of Photography provides clear definitions of key terms and concepts, backed up by hundreds of illustrative examples. Covering practical terms such as Lens Hood and Sheet Film as well as movements and styles such as Pictorialism and the Photosecession, it deals with the ter...
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Moving beyond language to communicate without words
* Historical overview of wordless communication * Showcases the latest in text-free messages * Appealing for students and anyone who recognizes the movement away from text
Left to Right takes readers on a journey through ... |
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Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range)
מאת Kathryn Best
* Detailed information plus examples of successful practice * Step-by-step guide to planning and implementing good design management * Must-have for design students, architects, business managers, moreDesign Management considers the relationship between design and management and reveals how th...
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Thinking Objects: Contemporary Approaches to Product Design explores the many approaches designers take to their work, deconstructing the design process. How do objects “communicate” to us? This book reveals how designers can learn to read the signals an object sends, interpret me...
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Basics Film-Making introduces the key aspects of the film directing process for students new to the art of 'painting with light'. The book describes the essential aspects of the directorial process, focusing on the requirements of short films while also drawing on classic examples from the worl...
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The Fundamentals of Branding offers an overview of the foundations for building, developing and maintaining brands. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. It is also a discipline that is rapidly evolving, affected by technologi...
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An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, ...
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The how and why of using grids in graphic design * Packed with case studies and illuminating examples * Seventh title in a top-selling series
The seventh book in the award-winning Basics Design series, Grids focuses on the construction and ordering o... |
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"The Visual Dictionary of Illustration" is a comprehensive guide to the numerous terms associated with, and used within, the field of illustration. The book has been designed for art students, as well as aspiring and professional illustrators and all those interested in this constantly evolving disc...
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Basics Design: Design Thinking is an introduction to the process of generating creative ideas and concepts. It indentifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. This focus on ideas and methods eschews an ...
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This second book in the Basics Film-Making series teaches the key elements of screenwriting, examining areas such as dialogue, sound, setting, shots, and structure. ...
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"Basics Product Design: Material Thoughts" describes the various materials and processes available to product designers and encourages experimental approaches to product design and finishing. The book explores the thinking of leading designers and producers who are able to challenge convention throu...
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"Basics Typography: Virtual Typography" addresses a fundamentally new form of typographical communication. The book explores the visual arrangement of words and letters in the context of multimedia. Here, this arrangement is not simply a spatial positioning of text information it is also bound by ti...
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Layout is the arrangement of the elements of design in relation to the space that it occupies according to an overall design scheme. It could also be called the management of form and space. The objective of layout is to present the visual and textural elements that are to be communicated in a manne...
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Highly visual, stunning overview
* Covers the basics and the underlying principles * What people wear and why they wear it * Unique insights into working methods of design pros
Like the other titles in the Fundamentals series, this book offers an introductory look at its subject... |
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Creating great illustration work requires specialist skills and knowledge, and in addition to practical applications, this book teaches a comprehension of basic communication theory and creative strategies. It guides in understanding design, print and production processes as well as software applica...
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Comprehensive and inspiring, this work is packed with insightful and thought-provoking commentary. The author introduces the concept of illustration as a form of language and visual communication, conveying ideas, messages, and emotions for cultural consumption. ...
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"The Fundamentals of Interior Design" takes the subject of interior design and explains the essential concepts in a logical and sensible way by looking at the process of design, from first contact with a client, to presentation of the finished design work and beyond. Throughout the text, guidelines ...
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Wherever there’s a camera, someone’s probably taking a portrait. This small-format resource in the successful Photography FAQs series deals with that most involving of subjects: other people. Whether you’re looking to photograph kids at parties, groups at weddings, or models i...
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