הוצאת Crown Business
הספרים של הוצאת Crown Business
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The Lean Startup - How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
מאת Eric Ries
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
The Lean Startup approa...
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Jim Camp, the world’s #1 negotiating coach, shows how to release the emotional pressure that’s part of any negotiation by using his proven system of safe, decision-based negotiation that enables you to meet all your objectives without needless, wasted compromises or giveaways. • Out of the blu...
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The Investing Strategy for All SeasonsThe Jubak Picks enables you to play great offense and great defense: to make money in the stock market in good times, to protect yourself during downturns, and to reap the biggest profits when the good times return.In good times, Jubak’s strategy beats ...
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The coauthor of the international bestseller Execution has created the how-to guide for solving today's toughest business challenge: creating profitable growth that is organic, differentiated, and sustainable.For many, growth is about "home runs" - the big bold idea, the next new thing, the p...
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In this absorbing tale, you watch the timeless principles of servant leadership unfold through the story of John Daily, a businessman whose outwardly successful life is spiraling out of control. He is failing miserably in each of his leadership roles as boss, husband, father, and coach. To get his l...
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“The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing corrects that—but in doing so, it also unleashes the forces of creative destruction.” —From CrowdsourcingFirst identified by journalist Jeff Howe in a ...
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The Future for Investors: Why the Tried and the True Triumph Over the Bold and the New
מאת Jeremy J. Siegel
The new paradigm for investing and building wealth in the twenty-first century. The Future for Investors reveals new strategies that take advantage of the dramatic changes and opportunities that will appear in world markets.Jeremy Siegel, one of the world’s top investing experts, has taken ...
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The Future Arrived Yesterday: The Rise of the Protean Corporation and What It Means for You
מאת Michael Malone
A bold vision about the ways companies will adapt and be reborn in a revolutionary world where business models implode and the search is on for what will work. . . . The fate of newspapers and the music industry is a harbinger of what awaits every company: an aging business model in its death throes...
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Think win-win is the best way to make the deal? Think again. It’s the worst possible way to get the best deal. This is the dirty little secret of corporate America.For years now, win-win has been the paradigm for business negotiation—the “fair” way for all concerned. But don’t believe it. ...
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Biography of the Dollar: How the Mighty Buck Conquered the World and Why It's Under Siege
מאת Craig Karmin
Will the sun set on the greatest currency in the history of the world?For decades the dollar has been the undisputed champ. It’s not only the currency of America but much of the world as well, the fuel of global prosperity. As the superengine of the world’s only superpower, it’s accepted every...
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The Breakthrough Company: How Everyday Companies Become Extraordinary Performers
מאת Keith R. McFarland
The vast majority of small businesses stay small—and not by choice. Only the most savvy and persistent—a tiny one tenth of one percent—break through to annual sales above $250 million. In The Breakthrough Company, Keith McFarland pinpoints how everyday companies become extraordinary, sh...
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How Capitalism Will Save Us: Why Free People and Free Markets Are the Best Answer in Today's Economy
מאת Steve Forbes
Has capitalism failed?Is it fundamentally greedy and immoral, enabling the rich to get richer? Are free markets Darwinian places where the most ruthless crush smaller competitors, where vital products and services are priced beyond the ability of many people to afford them?Capitalism is the w...
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As a young man, Earvin “Magic” Johnson admired his father and other small-town entrepreneurs who created jobs and served as leaders in his Midwestern community. He worked for them, watched them, and his interest in building communities through economic development grew even while his basketball ...
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Want to make a bad year better or turn a good year into a blockbuster? Stop leaking profits and discover the untapped gold mine that exists in your products. The Art of Pricing is the first practical, easy-to-understand guide to solving one of the most important dilemmas in business: how to use pric...
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The book that catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world. Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has u...
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The best minds in business—at your serviceMBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give y...
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“Whatever it takes”That was Federal Reserve Chairman Ben Bernanke’s vow as the worst financial panic in more than fifty years gripped the world and he struggled to avoid the once unthinkable: a repeat of the Great Depression. Brilliant but temperamentally cautious, Bernanke researched a...
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The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!)
מאת Matthew W. Ragas
Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize...
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To lead is not to be “the boss,” the “head honcho,” or “the brass.” To lead is to serve.Although serving may imply weakness to some, conjuring up a picture of the CEO waiting on the workforce hand and foot, servant leadership is actually a robust, revolutionary idea that can have signifi...
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The book that shows how to get the job done and deliver results . . . whether you’re running an entire company or in your first management jobLarry Bossidy is one of the world’s most acclaimed CEOs, a man with few peers who has a track record for delivering results. Ram Charan is a legendary adv...
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Nothing is more important to business success than innovation . . . And here’s what you can do about it on Monday morning with the definitive how-to book from the world’s leading authority on innovationWhen it comes to innovation, Curt Carlson and Bill Wilmot of SRI International know what they ...
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Over the course of a forty-year career in the worlds of law, sports, business, and politics, Ron Shapiro has worked with and advised an incredible variety of people. What he’s found is that the secret ingredient for getting into the winner’s circle is simply the discipline of methodical preparat...
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The Remarkable discoveries about what drives and sustains successful women leaders.Based on five years of proprietary research, How Remarkable Women Lead speaks to you as no other book has, with its hopeful outlook and unique ideas about success. It's the new "right stuff" of leadership, rais...
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A Colossal Failure of Common Sense: The Inside Story of the Collapse of Lehman Brothers
מאת Lawrence G. McDonald One of the biggest questions of the financial crisis has not been answered until now. What happened at Lehman Brothers and why was it allowed to fail, with aftershocks that rocked the global economy? In this news-making, often astonishing book, a former Lehman Brothers Vice President gives us th... |
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Think about the most powerful speech you’ve ever heard a leader give. What made that speech–and that speaker–memorable was likely a mix of authenticity, stage presence, masterful delivery, and–above all–an inspirational message.Nobody ever walked out of a great speech saying, “I loved th...
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What Made jack welch JACK WELCH: How Ordinary People Become Extraordinary Leaders
מאת Stephen H. Baum
Surprisingly, it’s not about education or pedigree or even native smarts. Most of us are like jack welch, who started life as a lowercase guy, the son of a railroad conductor, but went on to become the most celebrated and successful executive of recent years. Sure, Jack Welch—and lots of other p...
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