הוצאת New Riders Press


הספרים של הוצאת New Riders Press

1.
The demand for multiplayer games and virtual worlds has exploded over the last few years. Not only do companies want them for site stickiness through social networking, but developers have tremendous interest in exploring this niche area. While developing multiplayer content is challenging, it isn...

2.
“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”— S...

3.
Written in concert with Adobe's development of the Photoshop Lightroom 2 Beta, The Adobe Photoshop Lightroom 2 Book for Digital Photographers - by #1 bestselling computer and technology author, Scott Kelby - is the most complete and concise Lightroom "how-to" book for digital photographers of all sk...

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THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THECLASSROOMJoe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no phot...

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When it comes to photography, it’s all about the light.After spending more than thirty years behind the lens—working for National Geographic, Time, Life, and Sports Illustrated—Joe McNally knows about light. He knows how to talk about it, shape it, color it,...

6.
There’s a real connection between craftsmanship and Web design. That’s the theme running through Handcrafted CSS: More Bulletproof Web Design, by bestselling author Dan Cederholm, with a chapter contributed by renowned Web designer and developer Ethan Marcotte. This book explores CSS3 tha...

7.
Most discussion about Web design seems to focus on the creative process, yet turning concept into reality requires a strong set of deliverables—the documentation (concept model, site maps, usability reports, and more) that serves as the primary communication tool between designers and customer...

8.
Killer Tips books are written with one goal in mind: to allow the reader to work faster and smarter. In other books, you’ll often find that the most useful information is found in sidebars, tips, and notes. In a Killer Tips book, there’s nothing to weed through: it’s all sidebars, tips, an...

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For readers who want to design Web pages that load quickly, are easy to update, accessible to all, work on all browsers and can be quickly adapted to different media, this comprehensive guide represents the best way to go about it. By focusing on the ways the two language...


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The book begins with a briefing on Jakob's web usability principles, themselves culled from years of research. The 50 sites fall under such categories as Fortune 500 Sites, Highest-Traffic Sites, and E-Commerce Sites. The content is simply presented: Four book pages are devoted to each homepage. ...


11.
Whether your second, virtual life has just begun, or you’ve been “in-world" for a long time, a successful and rewarding experience depends on your mastery of design. Everything from your avatar to your home, your clothes to your behavior says something about who you are and the way others se...

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Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the net - presentationzen.com - shares his experience in a provocative mix of illumination, inspiration, education, and guidance tha...


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UNLOCK THE SECRETS OF THE HOTTEST TRICKS, AND MOST REQUESTED PHOTOSHOP EFFECTS IN ONE AMAZING BOOK!Scott Kelby, co-host of Photoshop User TV and the world’s #1 bestselling Photoshop author, is back to unlock the secrets of an amazing new collection of the latest eye-popping, jaw-dropping, P...

14.
A great photograph has the potential to transcend verbal and written language. But how do you create these photographs? It’s not the how that’s important, but the who and the what. Who you are as a person has a direct impact on what you capture as a photographer.Whether you are an amateur or pro...

15.
It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usabi...

16.
JavaScript is the brains of your Web page—it enables you to modify a document’s structure, styling, and content in response to user actions without requesting new pages from the server. Scriptin' with JavaScript and Ajax teaches you how to master this powerful and elegant language so you can dev...

17.
Liquid or fluid layouts change width based on the user's unique device viewing size. These types of layouts have always been possible with tables but offer new design challenges as well as opportunities when built with CSS. This book, for experienced Web designers with some CSS experience, outlines ...

18.
The trick to great design is knowing how to think through each decision so that users don't have to. In Designing the Moment: Web Interface Design Concepts in Action, Robert Hoekman, Jr., author of Designing the Obvious, presents over 30 stories that illustrate how to put good design p...

19.
A companion to Jeffrey Zeldman's Designing with Web Standards, this book approaches standards from a more tactical and instructional point of view. Today's web designers and developers need to update their skills and knowledge and get away from out-of-date table and font-based approaches. In Develop...

20.
At the start of every web design project, the ongoing struggles reappear. We want to design highly usable and self-evident applications, but we also want to devise innovative, compelling, and exciting interactions that make waves in the market. Projects are more sophisticated than ever, but we have ...

21.
Successful online communities don’t just happen by themselves. They’re the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book will p...

22.
This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough i...

23.
This is a bundle containing both Marty Neumeier's book, The Designful Company, and his Innovation Workshop DVD.In his bestselling book The Designful Company (0321580060) Marty Neumeier introduces the management concept of nonstop innovation. "If you want to innovate," he says, "you've got to design....

24.
Tagging is fast becoming one of the primary ways people organize and manage digital information. Tagging complements traditional organizational tools like folders and search on users desktops as well as on the web. These developments mean that tagging has broad implications for information managemen...

25.
High dynamic range (HDR) photography lets you capture the myriad colors and levels of light that you can see in the real world, and the results are amazing photographs that run the gamut from super real to surreal. Explore this fantastic realm of photography through the unique vision of renowned tra...

26.
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up DigitalThe Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it.In Yes We Did<...

27.
In his internationally acclaimed, best-selling book Presentation Zen: Simple Ideas on Presentation Design and Delivery, presentation master Garr Reynolds gave readers the framework for planning, putting together, and delivering successful presentations. Now, he takes us further into the desig...

28.
Microformats are HTML-based design patterns that help add meaning (semantics) to Web content. They are widely used by some of the most important sites on the Web including Google, Yahoo!, Facebook, and Twitter. The people behind these sites - content authors, designers and developers - understand th...

29.
In 2000, Jakob Nielsen, the world’s leading expert on Web usability, published a book that changed how people think about the Web—Designing Web Usability (New Riders). Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back and has revisited h...

30.
This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site....

31.
Within the Frame is a book about finding and expressing your photographic vision, specifically where people, places, and cultures are concerned. A personal book full of real-world wisdom and incredible images, author David duChemin (of pixelatedimage.com) shows you both the how and the why of...

32.

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making th...


33.
To create a great video game, you must start with a solid game design: A well-designed game is easier to build, more entertaining, and has a better chance of succeeding in the marketplace. Here to teach you the essential skills of player-centric game design is one of the industry’s leading authori...

34.
Information Architecture: Blueprints for the Web, Second Edition introduces the core concepts of information architecture: organizing web site content so that it can be found, designing website interaction so that it's pleasant to use, and creating an interface that is easy to understand. Thi...

35.
Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to underst...

36.

In this groundbreaking book Norman Hollyn outlines his 'Lean Forward Moment Method' of storytelling that applies to all aspects of the film-making process and media production. Whether you are an editor, producer, director, cinematographer or visual effects pro, this book will provide the essenti...


37.
This DVD-ROM takes the approach that there's a real connection between craftsmanship and Web design. Handcrafted CSS (the book) gives frustrated Web designers the ammo they need to convince their clients and bosses to adopt innovative and effective CSS3 techniques that make their lives easier while ...

38.
The type that designers use can say as much to their audience as the actual words on the page.  But until now, Web designers have had an extremely limited palette of typefaces from which to choose -- essentially, Arial (yawn), Times (yawn), and Georgia (yawwwwwn). Design is about overcoming the lim...

39.
User experience design teams often suffer from a decentralized, blank canvas approach to creating and documenting a design solution for each new project. As teams repeatedly reinvent screen designs, inconsistency results, and IT teams scramble to pick up the pieces. Pattern libraries only go so far,...

40.
Best-selling author, designer, and web standards evangelist Jeffrey Zeldman has revisited his classic, industry-shaking guidebook. Updated in collaboration with co-author Ethan Marcotte, this third edition covers improvements and challenges in the changing environment of standards-based design.Writt...

41.
In Mastering CSS with Dreamweaver CS3, authors Stephanie Sullivan and Greg Rewis demonstrate how to use Dreamweaver CS3 and CSS together to create highly individualized, standards-based layouts. Through hands-on projects with visuals, the book gives readers an in-depth understanding of Dreamweaver's...

42.
No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design s...

43.
This video on DVD is by renowned designer and author Andy Clarke. In his book, Transcending CSS: The Fine Art Of Web Design (New Riders), Andy set the stage for the development of progressive Web site design using XHTML, CSS and other Web-standards technologies. In this new video, Andy picks up one ...

44.
Millions of Web designers use Dreamweaver and most of them think creating CSS-based, standards-compliant sites is a challenge. In Mastering CSS with Dreamweaver CS4, authors Stephanie Sullivan and Greg Rewis bridge the gaps between the worlds of CSS design and Dreamweaver by demonstrating how to use...

45.

Time is money. And a lot of Windows XP users find themselves trying to save time by skimming through larger computer books in order to pull out the useful nuggets of info that are often placed within what we call sidebars (i.e. those Note/Tip/Warning boxes). The Killer Tips series was developed b...


46.
Fresher Styles for Web Designers surveys eight innovative, contemporary visual design styles that break the mold and offer creative solutions to a variety of interactive design challenges.  Readers will learn practical ways to incorporate these design approaches into their commercial work, using sp...

47.
Speaking in Styles aims to help Web designers learn the "language" that will be used to take their vision from the static comp to the live Internet. Many designers think that CSS is code, and that it's too hard to learn. Jason takes an approach to CSS that breaks it down around common design tasks a...

48.
This video on DVD is by renowned designer and author Andy Clarke. In his book, Transcending CSS: The Fine Art Of Web Design (New Riders), Andy set the stage for the development of progressive Web site design using XHTML, CSS and other Web-standards technologies. In this new video, he takes a step ba...



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