הוצאת McGraw-Hill/Irwin


הספרים של הוצאת McGraw-Hill/Irwin

1.
Colquitt, LePine, and Wesson's Organizational Behavior: Essentials for Improving Performance and Commitment in the Workplace represents the most up-to-date perspective on Organizational Behavior (OB) on the market today. Many students leave their OB courses asking questions like: "Does any of...

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Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make th...

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Labor Relations: Development, Structure, Processes by John Fossum presents the history and development of labor relations, the structure and internal politics of union organizations, union organizing and union avoidance, bargaining structures and issues, and the process of negotiations and contract ...

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Production and Operations Analysis, 6/e by Steven Nahmias provides a survey of the analytical methods used to support the functions of production and operations management. This latest edition maintains the focus on continual process improvement while enhancing the technical content of the book. Bot...

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MATCHING SUPPLY WITH DEMAND by Cachon and Terwiesch is the most authoritative, cutting-edge book for operations management MBAs. The book demands rigorous analysis on the part of students without requiring consistent use of sophisticated mathematical modeling to perform it. When the use of quantitat...

7.
The Baltzan and Phillips approach in Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every di...

8.
Essentials of Corporate Finance, 6/e by Ross, Westerfield, and Jordan is written to convey the most important concepts and principles of corporate finance at a level that is approachable for a wide audience. The authors retain their modern approach to finance, but have distilled the subject down to...

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PRINCIPLES OF ADVERTISING AND IMC, 2/e by Tom Duncan explains the principles and practices of advertising and the other marketing communication functions within an integrated context complete with an integrated planning process. Duncan’s text presents the new ways companies communicate with busine...

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This book describes valuation as an exercise in financial statement analysis. Students learn to view a firm through its financial statements and to carry out the appropriate financial statement analysis to value the firm’s debt and equity. The book takes an activist approach to investing, showing ...

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Essentials of Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business need...

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Organizational Behavior [Essentials] 2e offers the same quality of contemporary knowledge, excellent readability, and classroom support that has made the hardback book by the same author team one of the best-selling OB books around the world - but in a smaller package. It applies four...

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It has been 20 years since the last edition of this classic text. Kevin Wainwright, a long time user of the text (British Columbia University and Simon Fraser University), has executed the perfect revision—-he has updated examples, applications and theory without changing the elegant, precise pre...

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Basic Marketing 17e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always be...

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In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth. Two well-respected writers and resear...

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Notable changes occurring in the global marketplace since the publication of the first three editions of this book (1982, 1987, and 1993) have included e-commerce and widespread use of the Internet, growth of supply chain management, a continued explosion of computer and information technology world...

19.
McConnell, Brue, and Flynn’s Macroeconomics, Brief Edition comes from the same author team as the market-leading Principles of Macroeconomics textbook. It continues to be innovative while teaching students in a clear, unbiased way. Like the 18th edition, Macroeconomics, Brief Edition has 3 main g...

20.
Mannino’s Database Design, Application Development, and Administration provides the information you need to learn relational databases. The book teaches students how to apply relational databases in solving basic and advanced database problems and cases. The fundamental database technologie...

21.
Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizat...

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Prepared by Matt Will, University of Indianapolis, provides detailed solutions to the end-of-chapter problems....

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The 12th edition of Business Law with UCC applications presents an up-to-date teaching-learning system that is written in an easy-to-understand style and provides comprehensive information about all facets of business law. Material is presented in nine sections, which include relevant case studies f...

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Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Sixth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and the...

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McConnell and Brue’s Economics: Principles, Problems, and Policies is the leading Principles of Economics textbook. It continues to be innovative while teaching students in a clear, unbiased way. The 18th Edition builds upon the tradition of leadership by sticking to 3 main goals: help the...

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Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market.

Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises wer...


27.
Overview: Managing people and their behavior in organizations is one of the most challenging tasks anyone could face. Gibson’s Organizations: Behavior, Structure, Processes, Thirteenth Edition, presents theories, research results, and applications that focus on managing organizatio...

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As the market-leading text in its course area, COMPENSATION, 9th Edition by Milkovich and Newman offers current research material, in-depth discussion of topics, integration of Internet coverage, excellent pedagogy, and a truly engaging writing style. The 9th edition continues to examine the ...

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Fundamentals of Investments was written to: 1. Focus on students as investment managers, giving them information they can act on instead of concentrating on theories and research without the proper context. 2. Offer strong, consistent pedagogy, including a balanced, unified treatment of the main t...

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Strategic Marketing 9/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This ...

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Carol Yacht’s Peachtree textbook is the market leader because her pedagogy is unmatched—she incorporates real-world businesses; step-by step-directions; numerous screen illustrations; challenging exercises and projects; and a website with additional resources. The 12th edition teaches you how to...

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Personal Financial Planning brings a new level of analytical depth to this fast-rising field. Written for the financial professional, Personal Financial Planning uses an original framework to make the material comprehensible to students while simultaneously providing a platform for further research ...

33.
Heneman and Judge’s Staffing Organizations, 6/e, is based on a comprehensive staffing model. Components of the model include staffing models and strategy, staffing support systems (legal compliance, planning, job analysis and rewards), core staffing systems (recruitment, selection, employment), an...

34.
Fundamentals of Human Resource Management, by Noe, Hollenbeck, Gerhart and Wright is specifically written to provide a complete introduction to human resource management for the general business manager. This book is the most engaging, focused and applied HRM text on the market....

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The Leenders’ text provides a comprehensive introduction to the purchasing and supply chain management field, supported by 50 case studies. Cases cover purchasing and supply chain issues in a variety of settings, from process industries to high tech manufacturing and services as well as public ins...

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Public Finance is an approachable text designed with students in mind. The 13 chapters are intentionally written to be taught easily in one semester without skipping material or losing any information. Public Finance contains all the necessary tools and core chapters that are integral to any Publi...

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Human Resource Management, 9th Edition continues to present both the theoretical and practical aspects of HRM. The theoretical material is presented throughout the textbook and highlighted via a marginal glossary. The practical aspects of HRM are presented through lively and pedagogically effectiv...

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Human Resource Management, Fifth Edition, focuses on the enhancement of personal competencies while providing a theoretical and experiential approach to the study of human resource management (HRM). John Bernardin provides the conceptual background and content necessary to understand the relevant i...

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Gujarati and Porter’s Basic Econometrics provides an elementary but comprehensive introduction to econometrics without resorting to matrix algebra, calculus, or statistics beyond the elementary level. With the addition of over 100 new data sets, as well as significantly updated research and examp...

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Applied Statistics in Business & Economics 2e provides a comprehensive introduction to Statistics concepts and applications in business and economics. The text and Student CD provide state of the art integration of technology in order to focus on the important practical concepts and applications as ...

41.
Developing Management Skills by Baldwin/Bommer/Rubin distinguishes itself by exclusively focusing on teaching relevant skills, its learner-centered writing and its evidence-based foundation. This text’s problem-based approach draws students in with several fundamental and specific questions...

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Money and Capital Markets, 10th edition by Peter Rose and Milton Marquis provides a thorough and comprehensive view of the whole financial system. All the major types of financial institutions and financial instruments present today are discussed, along with how and why the system of money a...

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Accounting: Text & Cases, by Anthony, Hawkins, and Merchant covers both financial and managerial accounting as well as broader managerial issues. Chapters 1 -14 cover financial accounting, while Chapters 15-21 cover management accounting, and Chapters 22-28 focus on broader issues of control ...

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Hartman/DesJardins Business Ethics is designed to prepare the student to apply an ethical decision-making model, not only in this ethics course but throughout her or his business discipline. This model teaches students ethical skills, vocabulary, and tools to apply in everyday business dec...

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Financial Reporting & Analysis (FR&A) by Revsine/Collins/Johnson/Mittelstaedt emphasizes both the process of financial reporting and the analysis of financial statements. This book employs a true "user" perspective by discussing the contracting and decision implications of accounting and this helps ...

46.
In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth. Two well-respected writers and resear...

47.
Corporate Communication by Paul A. Argenti shows readers the importance of creating a coordinated corporate communication system, and describes how organizations benefit from important strategies and tools to stay ahead of the competition. Throughout the book, cases and examples of company situatio...

48.
Miller, Principles of Microeconomics, 1e is written on the premise that Microeconomics should fascinate. The book was written to read more like a non-fiction book than a traditional textbook, and uses engaging and sometimes irreverent examples to capture student interest. Miller 1e aims to in...

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Investments: Analysis and Behavior, 2e is the first textbook to integrate exciting new developments from the field of behavioral finance in a comprehensive and balanced introduction to the field of investments. Since behavioral is intertwined in all aspects of investing, this text does just...

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Case Problems in Finance is a Harvard case course presenting real business situations that pose debatable alternative courses of action. The cases contain problems that can be narrowed but not always settled by the usual techniques of financial analysis. It will teach students to discover ways of th...

51.
This casebook is intended as a supplement to any primary auditing text, as it helps extend and focus classroom discussions on the impact of Sarbanes-Oxley. It grabs student interest by providing engaging, real- world examples of the auditing environment pre- and post-Sarbanes-Oxley. The text presen...

52.
Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This we...

53.

Pierce and Newstrom’s Leaders and the Leadership Process, 5e is a collection of readings, self-assessments, case studies and experiential exercises on leadership intended to give students a feel for the breadth and richness of this study. The book is organized in to two parts: Par...


54.
Available for purchase and packaging, this valuable resource provides students with additional problems for practice. Each chapter begins with Concepts for Review, followed by Chapter Highlights. These re-emphasize the key terms and concepts in the chapter. A short Concept Test, averaging 10 questio...

55.
Dornbusch, Fischer, and Startz has been a long-standing, leading intermediate macroeconomic theory text since its introduction in 1978. This revision retains most of the text’s traditional features, including a middle-of-the-road approach and very current research, while updating and simplifying t...

56.
A direct, realistic, and efficient way to learn cost accounting. Fundamentals is short (608 pages) making it easy to cover in one semester. The authors have kept the text concise by focusing on the key concepts students need to master. Opening vignettes and In Action boxes show realistic applicat...

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Organizational Behavior by Fred Luthans was the first mainstream organizational behavior text on the market and continues the tradition of being the most current and up-to-date researched text today. Well known author Fred Luthans is the 5th highest Publisher in Academy of Management J...

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Balancing conceptual and applied coverage of all aspects of the management and operation of services, Service Management has maintained the position as market leader through five previous editions. It is the most comprehensive and widely used introduction to service operations on the market, ...

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International Economics, 14e continues to combine rigorous economic analysis with attention to the issues of economic policy that are alive and important today in this field. Written in a concise and readable format, Pugel uses economic terminology when enhancing the analysis so that the reader can...

61.
Mandel 1e is one of the first books on the market to be constructed "from the ground up" specifically for the 1-term survey course. Unlike most books in this market that are simply watered-down versions of existing Principles texts, Mandel 1e is written especially for the survey course, and desig...

62.
McConnell and Brue’s Microeconomics, Brief Edition comes from the same author team as the market-leading Principles of Microeconomics textbook. It continues to be innovative while teaching students in a clear, unbiased way. Like the 18th edition, Microeconomics, Brief Edition has 3 main goals: he...

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Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson...

65.
Overview: Jones/George, Essentials of Contemporary Management is the concise edition of the market bestselling textbook by the same author team. Jones and George are dedicated to the challenge of “Making It Real” for students. The authors present management in a way that makes its rel...

66.
Law, Business, and Society, 9/e, by Tony McAdams, takes an interdisciplinary approach, utilizing elements of law, political economy, international business, ethics, social responsibility and management. The author provides a compelling holistic picture of these concepts by giving extensive attention...

67.
Wild’s Financial Accounting Fundamentals responds to the market’s request for a low-cost, succinct book; a book that balances large and small businesses, and one that is contemporary, engaging, and accessible for today’s students. With numerous innovative features, the author focuses on “Th...

68.
Charles Hill’s Global Business Today, 6e (GBT) has become an established text in the International Business market for several key reasons: (1) it is comprehensive and up-to-date, (2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, (3) it maintains a tig...

69.
Saunders and Cornett’s Financial Institutions Management: A Risk Management Approach, 6th edition focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by financial institutions managers and the methods and markets through which the...

70.
For many years, introductory insurance textbooks presented insurance as a subject based in contracts. Slowly, the course has moved toward a consumer orientation, providing students with a broad, descriptive survey of the insurance field, covering topics such as legal aspects, life and health, and p...

71.
Authored by a well-respected team in labor relations, "An Introduction to Collective Bargaining & Industrial Relations, 4/E" covers key topics in industrial relations and collective bargaining using a unique conceptual framework based on the three levels of industrial relations activity (strategic, ...

72.
Overview: Strategy 08/09 is concisely written to cover the core strategy concepts within strategic management and to do so in a rigorous yet engaging way. This text builds on both real-life examples and academic research and provides appropriate cases chosen specifically for the textbook. Des...

73.
As the market-leading textbook on the subject, Project Management: The Managerial Process, 4e is distinguished by its balanced treatment of both the technical and behavioral issues in project management as well as by its coverage of a broad range of industries to which project management prin...

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Kapoor/Dlabay/Hughes’ Personal Finance is the #1 market-leading Personal Finance text. It provides comprehensive coverage of personal financial planning in the areas of money management, career planning, taxes, consumer credit, housing and other consumer decisions, legal protection,...

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Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasi...

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Managing Organizational Change, by Palmer/Dunford/Akin, provides managers with an awareness of the issues involved in managing change, moving them beyond "one-best way" approaches and providing them with access to multiple perspectives that they can draw upon in order to enhance their success in pro...

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Lind/Marchal/Wathen: Basic Statistics for Business and Economics, Sixth edition is a derivative of the best-selling Statistical Techniques in Business and Economics, offering the essential topics of statistical tools and methods delivered in a student friendly, step-by-step format. The text is non-t...

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Supply Management is a major revision of the classic text in the field of procurement. The Eighth Edition builds on the strengths of prior editions, while including state of the art coverage and enhancements to help prepare students for the globalized world of business they will enter....

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Interpersonal Skills in Organizations by de Janasz, Dowd, and Schneider takes a fresh, thoughtful look at the key skills necessary for personnel and managerial success in organizations today. Chock-full of exercises, cases and group activities, the book employs an experiential approach suitable for ...

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Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbo...

82.
The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as...

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Today's students want to practice the application of concepts. As with the previous editions of this book, the authors write to balance the coverage of concepts, tools, techniques, and their applications, and to provide the most examples of system analysis and design deliverables available in any bo...

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There are more than 200 new full-color transparencies for the seventeenth edition. They encompass all the figures appearing in Economics. Additionally, the figures and tables from the text are found on the Instructor’s Resource CD-ROM....

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Wild’s Managerial Accounting presents the managerial accounting course content using a corporate approach. It features the same student-friendly writing style and learning tools that have enjoyed consistent success with students and instructors using other texts in the Wild series. Also consistent...

86.
Fundamentals of Corporate Finance, by Richard A. Brealey, Stewart C. Myers and Alan J. Marcus, has been applauded for its modern approach and interesting examples. Professors praise the authors’ well-organized and thoughtful writing style and their clear exposition of what many stude...

87.
Survey of Accounting, 2e is designed to cover both financial and managerial accounting in a single 16-week course, presenting the material in a style easy for non-accounting majors to grasp. It incorporates the same pedagogical innovations that have made Edmonds' financial and managerial titles such...

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Fundamentals of Selling trains readers on a detailed, yet broad, step-by-step selling process that is universal in nature. This market leading text has scores of sales personnel in the industry today commenting on how this textbook reflects what they do on sales calls with prospects and customers. ...

89.
Leading Corporate Citizens, 3/e, explores the insight, vision, values, and learning that it takes to add enough values to a company so that it becomes a leading corporate citizen. This innovative text operates at three levels of leadership: individual, organizational, and societal. The premise is ...

90.
Roberts’ New Business Ventures and the Entrepreneur, 6e stands out as a text designed to guide tomorrow’s entrepreneurs down the difficult road ahead. Specifically, the Roberts team addresses the entrepreneur before, during and after the decision to create a new venture. Entrepreneurs nee...

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Working Papers provide students with formatted templates to aid them in doing homework assignments....

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One of the world’s leading experts on economic education, William Walstad of the University of Nebraska-Lincoln, has prepared the seventeenth edition of the Study Guide. Many students find the Study Guide indispensable. Each chapter contains an introductory statement, a checklist of behavioral ob...

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Hilton/Maher/Selto (HMS) is for instructors who want to teach students to manage costs and not just account for costs. HMS maintains that, “Costs don’t just happen,” and with a pro-active approach toward costs, managers who understand cost implications as well as accountants can add value to a...

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Cases in Collective Bargaining and Industrial Relations contains 81 cases that vary in length, complexity and numbers of issues. A major objective of the book is to provide a means by which students can apply principles, concepts, and legal considerations to actual decision situations and confronta...

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Environmental Economics is an introduction to the basic principles of environmental economics as they have been developed in the past and as they continue to evolve. The examples discussed in this textbook represent only a sample of the full range of issues that actually exists. For this reason, t...

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Operations Now introduces operations from a vantage point that encompasses both the entire organization and the broader supply network. The author begins his discussion of operations management by first establishing the goal to which any high quality operation must aspire: the goal of profitability....

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Supply Chain Logistics Management is exciting, and promises to bolster traditional logistics courses and invigorate supply chain management courses. By examining traditional logistics issues within the context of the supply chain, this text captures the current trends in Supply Chain Management and ...

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Contemporary Management by Jones and George distinguishes itself through its authorship, comprehensive, current contents, rich and relevant examples and applications and experiential exercises provided in every single chapter. This #1 best-selling text continues to redefine what principles of manage...

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Changes in the global business environment continue at an accelerated pace. The challenges for international management reflect this dynamism and the increasing unpredictability of global economic and political events. The challenge in today’s uncertain geopolitical and economic environment is to ...



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