100s Visual Ideas: Packaging & Labels, is the fourth in the 100s Visual Ideas series, a collection of source books for stimulating ideas, and developing them into successful solutions. Each title is two books in one: 1) an informational reference, with captions, diagrams, and illustrations that provide practical details that are essential but often hard to find in one place; 2) and a visual reference, featuring literally 100s of successful solutions to stimulate the creative eye and mind.

This title features packaging and labels. Packaging comes in all shapes, sizes and materials. A well-designed package is the result of a long research and development process. This begins with the goal of containing a product, which includes considerations of function: security, protection, and safety. Successful packaging is the result of integrated function and aesthetics.

The informational reference section contains several topics that play a role in the package and label design process: a brief history of package design provides the evolution of types and materials. Maslow's Hierarchy of Needs, sustainability. Other topics include packaging types and materials such as boxes, bags and wrappers; label types and adhesives; as well as information that is required on a package label, especially if the product is in the food and drug category.

The visual reference section in this book is divided into five sections, according to product categories: promotional, food & beverage; beer, wine & spirits; household; and health & beauty.

Included with this book is a CD containing a diverse collection of packaging and label templates, ready to use on both Macintosh and PC platforms.

Other titles in the series include: 100s Visual Ideas: Logos & Letterhead, 100s Visual Ideas: Fold, Formats & Bindings, and 100s Visual Ideas: Color Combinations. (Additional titles to follow).