Sports are an integral component of today's media, from prime time television to interactive websites. This book is a theoretical and methodological guide to analyzing sports in their diverse mediated forms. Students of media are taken through techniques of analysis for film, TV, newspapers, magazines, advertisements, spaces such as stadia and museums, and the internet. The ambiguous and shifting cultural politics of sport are explored through original, researched case studies, drawn from across the UK, USA and beyond. The book encourages students to engage critically with their own experience of the media and sports. It also encourages the development of an independent approach to analysis, and as such it will be an essential purchase for all students of media and sports studies students.