Denim: From Cowboys to Catwalks is a one-of-a-kind pictorial history of this illustrious fabric, featuring archival photos from pioneering brands; rare pictures of denim-clad icons; images of denim’s role in subcultures from 1950s teens to LA hip hop; examples of rare, collectable garments; a guide to valuable vintage items, and more. The ultimate book on the ultimate symbol of American cool, now updated with new denim styles and redesigned in an affordable smaller format.

The story of denim is a tale rich in paradox. Cherished alike by cowboys and models, the fabric is at once a symbol of the counterculture and the raw material of a major industry. A simple fabric, dating back to 17th-century France, denim today is ubiquitous: Alexander McQueen and Vivienne Westwood have pushed it into the forefront of high fashion; Calvin Klein and Giorgio Armani have made it the basis for billion-dollar brands. Denim: From Cowboys to Catwalk delves deep into the archives to trace the origins and development of this celebrated fabric. It features rare pictures of denim-clad icons, like Marilyn Monroe and Steve McQueen, plus specially commissioned photos of rare and classic garments from the 1880s to the present day. Complete with a glossary and a guide to valuable vintage items.