Becoming visible is more crucial to landing a book deal than ever, according to agents and editors in every facet of the publishing industry. Simply churning out a book isn't enough. Aspiring authors need to develop a marketing platform in order to get noticed. This book empowers writers to take charge of their writing careers and partner with agents, editors and publishers. Introverts and extroverts alike will find effective and diverse strategies for growing their platform in their areas of expertise in ways that complement their own style and pace of working. From developing a readership, to increasing the odds of a book deal, to having a greater impact on book sales, this book is every aspiring writer's guide to success in the world of publishing.