Customized for the female entrepreneur's unique psychological experience of launching a business, BIRTHING THE ELEPHANT goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.

"My bed-and-breakfast business started out small and just keeps growing--thanks in part to startup advice from Karin and Bruce. Everyone needs a success coach to cheer them on and whisper encouraging advice in their ear when the going gets tough! They've helped me realize my dream."
--Becky Rohrer, owner of College Inn in Westerville, Ohio