A clear statement of intent and purpose should provide a blueprint for a company's future success. In 101 MISSION STATEMENTS, top businesses share the missions that have inspired greatness, from Fortune 500s like Microsoft to thriving indie entrepreneurs like Ben & Jerry's. Start-ups, nonprofits, and corporations alike can learn as much from these examples as they can from Abrahams's detailed advice on how to craft a statement to suit the needs of any organization.