Pricing a product or service can make or break a small business. It's essential to use a good pricing strategy to ensure the products or services appeal to customers and that the company is profitable - it's not always as simple as "the lowest price wins.""Pricing Strategies for Small Business" covers a wide variety of strategies, and helps readers determine which ones are best for their business. It explains how forces within a business environment such as competitors, suppliers, and availability of substitute products can affect pricing. Other topics covered include psychological pricing, price skimming, penetration pricing, cost-plus markup strategies, and multiple unit pricing.This will become an invaluable reference resource for anyone wanting to dramatically improve the bottom line for their SME.